Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Content provided by Anu Adegbola. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anu Adegbola or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Similar to PPC Live The Podcast - The F*ck ups that led to Triumphs
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
9k
279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
The official podcast of Rampver Financials. Delivering the best talks, advice, and recommendations about personal finance, investing, entrepreneurship, and success. Subscribe and never miss an episode!
…
continue reading
Each weekday, Marketplace’s Kimberly Adams makes today make sense along with her Marketplace colleagues, breaking down happenings in tech, the economy, and culture. Because none of us is as smart as all of us.
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Each week on the StoryBrand Podcast host Donald Miller, bestselling author of the book "Building A StoryBrand", shares strategies for creating marketing and messaging that make you stand out, connect with customers, and actually grow your business. Get the tools you need to create clear and effective messaging that grows your business at StoryBrand.com.
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
))
EP322 - When Wrong Conversion Goals Led to Right Insights ft Reva Minkoff
Manage episode 502681374 series 2434262
Content provided by Anu Adegbola. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anu Adegbola or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of PPC Live, Reva Minkoff shares her extensive experience in digital marketing, focusing on the importance of learning from mistakes in PPC campaigns.
She discusses a significant error made during a Performance Max campaign, how it was turned into a learning opportunity, and the importance of understanding client goals.
Reva emphasizes the need for a supportive environment where team members can share their failures and learn from them.
The conversation also touches on the challenges posed by AI in PPC and the necessity of maintaining control over campaigns to align with client expectations.
Takeaways:
- Learning from mistakes is crucial in digital marketing.
- Understanding client goals is key to successful PPC campaigns.
- Creating a supportive environment encourages team members to share failures.
- AI can introduce challenges in PPC that require careful management.
- Mistakes can lead to valuable learning opportunities.
- It's important to focus on what truly matters to clients.
- Communication with clients about mistakes can strengthen relationships.
- A structured QA process can help prevent errors in campaigns.
- Collaboration with other marketing teams enhances PPC effectiveness.
- Embracing a culture of learning from failures can drive success.
Chapters
00:00 Introduction to Reva Minkoff and Her Background
03:55 The Importance of Learning from Mistakes
07:54 Navigating Client Relationships and Expectations
11:58 Understanding Client Goals and Metrics
15:49 The Role of Collaboration in Marketing Success
19:20 Navigating Campaign Goals and Conversions
22:38 The Importance of Quality Assurance in Campaigns
24:30 Creating a Safe Environment for Mistakes
26:28 Learning from Failures and Client Goals
28:13 The Role of AI in PPC Campaigns
33:20 Reflections on a PPC Career Journey
Find Reva on LinkedIn
Book a coaching call with Anu
PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
The next PPC Live London event is on October 22nd
Follow us on LinkedIn
Follow us on Twitter
Join our WhatsApp Group
Subscribe to our Newsletter
331 episodes
Share
Manage episode 502681374 series 2434262
Content provided by Anu Adegbola. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anu Adegbola or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of PPC Live, Reva Minkoff shares her extensive experience in digital marketing, focusing on the importance of learning from mistakes in PPC campaigns.
She discusses a significant error made during a Performance Max campaign, how it was turned into a learning opportunity, and the importance of understanding client goals.
Reva emphasizes the need for a supportive environment where team members can share their failures and learn from them.
The conversation also touches on the challenges posed by AI in PPC and the necessity of maintaining control over campaigns to align with client expectations.
Takeaways:
- Learning from mistakes is crucial in digital marketing.
- Understanding client goals is key to successful PPC campaigns.
- Creating a supportive environment encourages team members to share failures.
- AI can introduce challenges in PPC that require careful management.
- Mistakes can lead to valuable learning opportunities.
- It's important to focus on what truly matters to clients.
- Communication with clients about mistakes can strengthen relationships.
- A structured QA process can help prevent errors in campaigns.
- Collaboration with other marketing teams enhances PPC effectiveness.
- Embracing a culture of learning from failures can drive success.
Chapters
00:00 Introduction to Reva Minkoff and Her Background
03:55 The Importance of Learning from Mistakes
07:54 Navigating Client Relationships and Expectations
11:58 Understanding Client Goals and Metrics
15:49 The Role of Collaboration in Marketing Success
19:20 Navigating Campaign Goals and Conversions
22:38 The Importance of Quality Assurance in Campaigns
24:30 Creating a Safe Environment for Mistakes
26:28 Learning from Failures and Client Goals
28:13 The Role of AI in PPC Campaigns
33:20 Reflections on a PPC Career Journey
Find Reva on LinkedIn
Book a coaching call with Anu
PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
The next PPC Live London event is on October 22nd
Follow us on LinkedIn
Follow us on Twitter
Join our WhatsApp Group
Subscribe to our Newsletter
331 episodes
All episodes
×
Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.
Similar to PPC Live The Podcast - The F*ck ups that led to Triumphs
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
9k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
The official podcast of Rampver Financials. Delivering the best talks, advice, and recommendations about personal finance, investing, entrepreneurship, and success. Subscribe and never miss an episode!
…
continue reading
Each weekday, Marketplace’s Kimberly Adams makes today make sense along with her Marketplace colleagues, breaking down happenings in tech, the economy, and culture. Because none of us is as smart as all of us.
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Each week on the StoryBrand Podcast host Donald Miller, bestselling author of the book "Building A StoryBrand", shares strategies for creating marketing and messaging that make you stand out, connect with customers, and actually grow your business. Get the tools you need to create clear and effective messaging that grows your business at StoryBrand.com.
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
