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EP330 - How a £2K mistake made me a better PPC Manager ft. Matt Shenton

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Manage episode 500167982 series 2434262
Content provided by Anu Adegbola. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anu Adegbola or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of PPC Live, Anu welcomes Matt Shenton from Croud, one of the biggest global agencies. Matt shares a candid story from his early career about overspending a client's budget and the valuable lessons he learned from that experience. They discuss the importance of accountability, client communication, and continuously monitoring campaign performance. Matt, who is also well-versed in AI and machine learning, offers insights into the current and future landscape of paid search, emphasizing that while AI tools are powerful, human expertise remains indispensable. The episode concludes with actionable advice for both seasoned and junior PPC professionals on navigating mistakes and leveraging AI effectively.

00:00 Introduction to PPC Live Podcast

00:46 Guest Introduction: Matt Shenton from Croud

01:46 Matt's Career Journey and Early Challenges

05:19 The Big Mistake: Overspending Incident

10:00 Lessons Learned and Advice for Juniors

13:39 Managing Teams and Delegating Responsibilities

16:13 Tailoring Responses to Mistakes

18:06 Ownership and Accountability in Mistakes

19:58 Common Industry Mistakes

21:54 AI Mistakes and Misconceptions

24:48 The Future of AI and Digital Marketing

29:12 Fun and Final Thoughts

Find Matt on⁠ LinkedIn⁠

Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

The next ⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠ event is on August 14th or October 22nd

Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

  continue reading

330 episodes

Artwork
iconShare
 
Manage episode 500167982 series 2434262
Content provided by Anu Adegbola. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anu Adegbola or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of PPC Live, Anu welcomes Matt Shenton from Croud, one of the biggest global agencies. Matt shares a candid story from his early career about overspending a client's budget and the valuable lessons he learned from that experience. They discuss the importance of accountability, client communication, and continuously monitoring campaign performance. Matt, who is also well-versed in AI and machine learning, offers insights into the current and future landscape of paid search, emphasizing that while AI tools are powerful, human expertise remains indispensable. The episode concludes with actionable advice for both seasoned and junior PPC professionals on navigating mistakes and leveraging AI effectively.

00:00 Introduction to PPC Live Podcast

00:46 Guest Introduction: Matt Shenton from Croud

01:46 Matt's Career Journey and Early Challenges

05:19 The Big Mistake: Overspending Incident

10:00 Lessons Learned and Advice for Juniors

13:39 Managing Teams and Delegating Responsibilities

16:13 Tailoring Responses to Mistakes

18:06 Ownership and Accountability in Mistakes

19:58 Common Industry Mistakes

21:54 AI Mistakes and Misconceptions

24:48 The Future of AI and Digital Marketing

29:12 Fun and Final Thoughts

Find Matt on⁠ LinkedIn⁠

Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

The next ⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠ event is on August 14th or October 22nd

Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

  continue reading

330 episodes

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