097: From Power Tools To Paid Media: Jack Hepp’s Blueprint For Local Ads Success The Digital Marketing Mentor podcast

097: From Power Tools to Paid Media: Jack Hepp’s Blueprint for Local Ads Success

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Before he was building ad campaigns, Jack Hepp was building houses. Now he runs Industrious Marketing, helping local businesses grow through hands-on paid media advertising strategy.

In this episode, Jack shares how getting fired early shaped his marketing career, discusses the mentors who sharpened his skills, and why clear pricing and clean strategy always win over smoke and mirrors, specifically in regard to local businesses and Google Local Services ads (LSAs).

Episode Highlights:

Jack Hepp’s background in construction and mentorship shaped his approach to marketing, emphasizing responsibility, adaptability, and long-term thinking in paid media strategies.
He advocates for a “listen first” approach in client interactions, and stresses the importance of honest, constructive feedback.
Jack discusses the value of Local Service Ads (LSAs) for certain industries, but warns they should be complemented with traditional campaigns for consistent lead generation.
He prefers transparent, tiered pricing models based on ad spend, and emphasizes that clear scope, reporting, and communication are essential for building trust and setting expectations with clients.

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Chapters

1. Introduction to Jack Hansen (00:00:00)

2. Early Career and College Influences (00:10:05)

3. Mentorship Experiences and Impact (00:18:00)

4. First Agency Job Challenges (00:24:47)

5. Google Ads for Local Businesses (00:29:30)

6. Pricing Models for Paid Advertising (00:35:14)

7. What's Included in Management Fees (00:38:00)

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