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Content provided by Anu Adegbola. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anu Adegbola or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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EP326 - When Best Practices Backfire ft Aashna Makin
Manage episode 509746631 series 2434262
Content provided by Anu Adegbola. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anu Adegbola or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Summary
In this episode of PPC Live, Anu Adegbola interviews Ashna Mackin, a senior paid ad specialist with extensive experience in managing campaigns across various industries. They discuss Ashna's early career mistakes, the importance of taking ownership of campaigns, and common errors in PPC management. The conversation emphasizes the need for transparency in the industry regarding mistakes and the significance of learning from them. Ashna shares valuable insights on navigating challenges in advertising and the importance of caring about the work being done.
Takeaways
- Aashna emphasizes the importance of taking ownership of campaigns.
- Never make significant changes on a Friday to avoid unmonitored errors.
- Mismatched landing pages are a common issue in PPC.
- Best practices should be adapted to the specific client context.
- Transparency about mistakes can foster a supportive work environment.
- Understanding the client's industry is crucial for effective PPC management.
- Automation should not replace human oversight in advertising.
- Mistakes are learning opportunities that should be openly discussed.
- Caring about the campaigns leads to better outcomes.
Chapters
00:00 Introduction to Ashna Mackin
02:58 Early Career Mistakes and Lessons Learned
09:57 Navigating Mistakes in PPC Management
14:57 Common Errors in Advertising
20:59 The Importance of Discussing Mistakes
27:00 Final Thoughts and Advice
Find Aashna on LinkedIn
Book a coaching call with Anu
PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
The next PPC Live London event is on October 22nd
Follow us on LinkedIn
Follow us on Twitter
Join our WhatsApp Group
Subscribe to our Newsletter
331 episodes
Share
Manage episode 509746631 series 2434262
Content provided by Anu Adegbola. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anu Adegbola or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Summary
In this episode of PPC Live, Anu Adegbola interviews Ashna Mackin, a senior paid ad specialist with extensive experience in managing campaigns across various industries. They discuss Ashna's early career mistakes, the importance of taking ownership of campaigns, and common errors in PPC management. The conversation emphasizes the need for transparency in the industry regarding mistakes and the significance of learning from them. Ashna shares valuable insights on navigating challenges in advertising and the importance of caring about the work being done.
Takeaways
- Aashna emphasizes the importance of taking ownership of campaigns.
- Never make significant changes on a Friday to avoid unmonitored errors.
- Mismatched landing pages are a common issue in PPC.
- Best practices should be adapted to the specific client context.
- Transparency about mistakes can foster a supportive work environment.
- Understanding the client's industry is crucial for effective PPC management.
- Automation should not replace human oversight in advertising.
- Mistakes are learning opportunities that should be openly discussed.
- Caring about the campaigns leads to better outcomes.
Chapters
00:00 Introduction to Ashna Mackin
02:58 Early Career Mistakes and Lessons Learned
09:57 Navigating Mistakes in PPC Management
14:57 Common Errors in Advertising
20:59 The Importance of Discussing Mistakes
27:00 Final Thoughts and Advice
Find Aashna on LinkedIn
Book a coaching call with Anu
PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
The next PPC Live London event is on October 22nd
Follow us on LinkedIn
Follow us on Twitter
Join our WhatsApp Group
Subscribe to our Newsletter
331 episodes
All episodes
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Similar to PPC Live The Podcast - The F*ck ups that led to Triumphs
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
9k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
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…
continue reading
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…
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…
continue reading
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continue reading
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continue reading
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