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EP334 - When Location Targeting Goes Rogue ft Sophie Fell

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Manage episode 523593025 series 2434262
Content provided by Anu Adegbola. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anu Adegbola or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Summary

In this episode of PPC Live The Podcast , host Anu Adegbola speaks with PPC expert Sophie Fell about her significant mistake involving location targeting in a campaign. They discuss the importance of double-checking campaign settings, effective client communication when mistakes happen, and the common pitfalls in PPC campaigns.

Sophie emphasizes the need for humility and continuous learning in the fast-evolving PPC landscape, as well as fostering a culture of experimentation and learning within teams. The conversation also touches on the role of AI in PPC and the importance of maintaining fundamental practices even when using advanced tools like Performance Max.

Takeaways

  • Always double-check your campaign settings before launching.
  • Client communication is crucial when mistakes happen.
  • Learning from mistakes is part of growth in PPC.
  • AI tools like Performance Max require fundamental knowledge.
  • Fostering a culture of learning helps teams innovate.
  • Mistakes can lead to valuable lessons and improvements.
  • PPC practitioners must stay updated with industry changes.
  • Humility is essential in the ever-evolving PPC landscape.
  • Encourage team members to experiment and learn from failures.
  • Everyone in the industry makes mistakes, and that's okay.

Chapters

00:00 Introduction to Sophie Fell and Her Journey

04:05 The Campaign F-Up: A Lesson Learned

07:15 Client Reactions and Handling Mistakes

10:05 Post-Mortem: Analyzing the Error

13:08 Advice for Handling Campaign Mistakes

16:01 Final Takeaways and Best Practices

18:57 The Role of AI in Advertising

23:07 Embracing Failures and Learning

28:48 Creating a Culture of Accountability and Growth

35:13 Outro.mp3

Follow Sophie on LinkedIn

Subscribe to Nils' ⁠newsletter ⁠

PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

Upcoming: ⁠⁠⁠PPC Live event⁠⁠⁠, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.

Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Whatsapp group - https://bit.ly/pluwhatsapp

Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter - https://ppc.live/newsletter-sign-up/

  continue reading

339 episodes

Artwork
iconShare
 
Manage episode 523593025 series 2434262
Content provided by Anu Adegbola. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anu Adegbola or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Summary

In this episode of PPC Live The Podcast , host Anu Adegbola speaks with PPC expert Sophie Fell about her significant mistake involving location targeting in a campaign. They discuss the importance of double-checking campaign settings, effective client communication when mistakes happen, and the common pitfalls in PPC campaigns.

Sophie emphasizes the need for humility and continuous learning in the fast-evolving PPC landscape, as well as fostering a culture of experimentation and learning within teams. The conversation also touches on the role of AI in PPC and the importance of maintaining fundamental practices even when using advanced tools like Performance Max.

Takeaways

  • Always double-check your campaign settings before launching.
  • Client communication is crucial when mistakes happen.
  • Learning from mistakes is part of growth in PPC.
  • AI tools like Performance Max require fundamental knowledge.
  • Fostering a culture of learning helps teams innovate.
  • Mistakes can lead to valuable lessons and improvements.
  • PPC practitioners must stay updated with industry changes.
  • Humility is essential in the ever-evolving PPC landscape.
  • Encourage team members to experiment and learn from failures.
  • Everyone in the industry makes mistakes, and that's okay.

Chapters

00:00 Introduction to Sophie Fell and Her Journey

04:05 The Campaign F-Up: A Lesson Learned

07:15 Client Reactions and Handling Mistakes

10:05 Post-Mortem: Analyzing the Error

13:08 Advice for Handling Campaign Mistakes

16:01 Final Takeaways and Best Practices

18:57 The Role of AI in Advertising

23:07 Embracing Failures and Learning

28:48 Creating a Culture of Accountability and Growth

35:13 Outro.mp3

Follow Sophie on LinkedIn

Subscribe to Nils' ⁠newsletter ⁠

PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

Upcoming: ⁠⁠⁠PPC Live event⁠⁠⁠, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.

Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Whatsapp group - https://bit.ly/pluwhatsapp

Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter - https://ppc.live/newsletter-sign-up/

  continue reading

339 episodes

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