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EP333 - When Consent Mode Kills Conversions ft Nils Rooijmans
Manage episode 522463236 series 2434262
In this episode of PPC Live The Podcastt, host Anu Adegbola interviews PPC expert Nils Rooijmans, who shares his experiences with mistakes in Google Ads management. Nils discusses the importance of monitoring alerts from Google, the significance of proper onboarding for new clients, and the necessity of conversion tracking. He emphasizes the value of communication with clients during crises and the need for a culture of learning from mistakes in the PPC industry. The conversation also touches on common pitfalls in PPC management and strategies for effective campaign management.
Takeaways
- Even experts make mistakes in PPC management.
- Ignoring Google alerts can lead to significant issues.
- Proper onboarding is crucial for new clients.
- Root cause analysis helps prevent future mistakes.
- Communication with clients is key during crises.
- Conversion tracking is essential for successful campaigns.
- Monitoring ad spend during peak times is critical.
- Double counting conversions can inflate performance metrics.
- Creating a culture of learning from mistakes is important.
- Always be testing and adapting strategies.
Chapters
00:00 Introduction to Nils and His Expertise
06:38 The Digital Nomad Lifestyle
10:37 Mistakes in PPC Management
15:36 Client Relationships and Accountability
20:19 Fixing Issues and Learning from Mistakes
20:38 Navigating Google Ads Challenges
22:33 Crisis Management and Client Communication
24:35 Learning from Mistakes: Root Cause Analysis
25:00 The Importance of Conversion Tracking
26:00 Common Mistakes in PPC Management
29:51 The Role of Mistakes in Growth
31:03 Fostering a Culture of Learning
33:20 The Future of PPC: Adapting to Change
Follow Nils on LinkedIn
Subscribe to Nils' newsletter
PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
Upcoming: PPC Live event, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.
Follow us on LinkedIn
Follow us on Twitter
Join our Whatsapp group - https://bit.ly/pluwhatsapp
Subscribe to our Newsletter - https://ppc.live/newsletter-sign-up/
338 episodes
Manage episode 522463236 series 2434262
In this episode of PPC Live The Podcastt, host Anu Adegbola interviews PPC expert Nils Rooijmans, who shares his experiences with mistakes in Google Ads management. Nils discusses the importance of monitoring alerts from Google, the significance of proper onboarding for new clients, and the necessity of conversion tracking. He emphasizes the value of communication with clients during crises and the need for a culture of learning from mistakes in the PPC industry. The conversation also touches on common pitfalls in PPC management and strategies for effective campaign management.
Takeaways
- Even experts make mistakes in PPC management.
- Ignoring Google alerts can lead to significant issues.
- Proper onboarding is crucial for new clients.
- Root cause analysis helps prevent future mistakes.
- Communication with clients is key during crises.
- Conversion tracking is essential for successful campaigns.
- Monitoring ad spend during peak times is critical.
- Double counting conversions can inflate performance metrics.
- Creating a culture of learning from mistakes is important.
- Always be testing and adapting strategies.
Chapters
00:00 Introduction to Nils and His Expertise
06:38 The Digital Nomad Lifestyle
10:37 Mistakes in PPC Management
15:36 Client Relationships and Accountability
20:19 Fixing Issues and Learning from Mistakes
20:38 Navigating Google Ads Challenges
22:33 Crisis Management and Client Communication
24:35 Learning from Mistakes: Root Cause Analysis
25:00 The Importance of Conversion Tracking
26:00 Common Mistakes in PPC Management
29:51 The Role of Mistakes in Growth
31:03 Fostering a Culture of Learning
33:20 The Future of PPC: Adapting to Change
Follow Nils on LinkedIn
Subscribe to Nils' newsletter
PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
Upcoming: PPC Live event, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.
Follow us on LinkedIn
Follow us on Twitter
Join our Whatsapp group - https://bit.ly/pluwhatsapp
Subscribe to our Newsletter - https://ppc.live/newsletter-sign-up/
338 episodes
All episodes
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