095: AI Answers: The Future Of SEO Is Already Here (Office Hours) The Digital Marketing Mentor podcast

095: AI Answers: The Future of SEO is Already Here (Office Hours)

10d ago 9:25

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In this solo Office Hours episode, Optidge founder Danny Gavin dives into how generative AI is radically reshaping how we search, discover, and measure online visibility.

From the shift away from rankings to the rise of Generative Engine Optimization (GEO), Danny breaks down what marketers need to know now, and how to stay visible and relevant in a world where ChatGPT might answer before Google does.

An Optidge "Office Hours" Episode

Our Office Hours episodes are your go-to for details, how-to’s, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!

Episode Highlights:

Danny details the timeline of AI search, sharing how the evolution of tools is transforming SEO, shifting focus from traditional rankings to being cited, summarized, and trusted in AI responses.
To succeed in the AI era, Danny suggests brands focus on visibility, establishing authority through original content, and structuring websites for AI readability.
He shares that traditional SEO metrics are becoming less reliable, and that the emphasis should be on inclusion rate and monitoring brand reputation
Danny gives examples to explain how your website and online presence serve as signals for AI, making it crucial to audit, optimize, and build brand authority to stay relevant.

Episode Links:

Optidge Website
Danny Gavin on LinkedIn
Follow @Optidge on Instagram and Twitter

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Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.

Chapters

1. Welcome to Digital Marketing Mentor (00:00:00)

2. AI's Transformation of Search (00:00:58)

3. The AI Search Timeline (00:01:40)

4. GEO: Generative Engine Optimization (00:02:45)

5. Four Action Steps For AI Visibility (00:03:43)

6. Google's Journey to AI (00:04:53)

7. Dark Traffic and New Metrics (00:05:51)

8. Real-World GEO Strategy (00:07:16)

9. Episode Wrap-Up and Call to Action (00:08:38)

95 episodes