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Growth Boss

Gerrid Smith

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Welcome to Growth Boss by Gerrid Smith, where growth marketing is made easy for business owners and digital marketers. This podcast cuts through the noise to bring you actionable insights and proven strategies in a world saturated with fleeting trends and buzzwords. Gerrid Smith, an SEO Nerd & 8-Figure Brand Builder shares tactics and tools that drive real business growth. Whether you’re looking to scale your startup, boost your online presence, or refine your marketing strategies, Growth Bo ...
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Getting your product feed right can make or break your Google Shopping performance. If your titles are vague, fields are missing, or Shopify is sending the wrong data, you end up wasting ad spend and missing out on high intent buyers who are ready to purchase. The good news is that most of these problems are fixable once you understand how Google a…
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Your product feed is your keyword strategy for Shopping. If it is messy, Google guesses. If it is optimized, you win placements. In this episode, Joey breaks down the few fields that move everything: → How to write Shopping titles that actually rank → The 4 feed fields that control visibility and conversions → Shopify mistakes that quietly tank per…
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The SEO industry is full of agencies that start strong but never scale. Building a system that runs smoothly, delivers consistent results, and keeps clients happy without endless complexity is rare. Fatjoe is one of those rare success stories, a company that turned simple SEO services into a multimillion-dollar business by focusing on efficiency, p…
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Joe Davies breaks down how he scaled fatjoe from zero to over $12M a year by productizing SEO the way agencies actually buy it. Watch if you want to learn how to: → Build “Amazon-style” SEO services clients can order fast → Scale guest posts with proactive outreach → Stay lean so you can survive every industry shift → Win in AI SEO without chasing …
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Many business owners struggle to fix what’s broken inside their companies. Whether it’s unclear goals, poor leadership, or the wrong people in key roles, these issues can stall growth fast. Knowing how to rebuild a struggling business from the inside out is what separates those who grow and succeed from those who burn out. In this episode, Nick Bra…
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Most businesses don’t fail because of marketing. They fail because the foundation is broken. In this episode, Nick Bradley breaks down the turnaround playbook he used across 50+ acquisitions and 26 exits. You’ll learn how to: → Diagnose what’s actually holding growth back → Fix culture, leadership, and the org chart fast → Build a business that run…
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AI search is transforming how people discover information online. Instead of competing for clicks on a results page, the new challenge is earning visibility within conversational answers. For enterprise brands, that shift represents both a risk and an opportunity, and those who learn to optimize for large language models (LLMs) are already seeing m…
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What if you could grow ChatGPT visibility by 661% without chasing hacks? In this episode, Mike King breaks down how iPullRank helped a Fortune 500 brand dominate AI search using his Relevance Engineering framework. Here’s a glimpse of what you’ll learn: → How AI systems actually choose which pages to surface → The content structures that LLMs retri…
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AI search is already reshaping how people find answers. Large Language Models surface-synthesized results from across the web, which means showing up inside those responses matters as much as ranking on a traditional SERP. LLM optimization isn’t a fad; it is the next layer on top of solid SEO, and understanding how these systems choose sources is q…
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Most marketers are guessing when it comes to AI search. In this next episode, Gordon Meagher breaks down what LLM optimization actually is: what’s hype, what works, and how to earn visibility in ChatGPT, Gemini, and Perplexity. → The truth about prompts vs. keywords → How to show up in AI-generated answers → On-page and off-page tactics that matter…
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Affiliate marketing success stories are often framed as expensive ad campaigns or massive influencer pushes. But sometimes, strategy, timing, and execution matter far more than budget. In one of the most competitive affiliate challenges ever run, Chahid Kari proved exactly that, turning just $44 and 48 hours of focus into the #1 affiliate spot for …
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$44 in 48 hours to #1 out of 13,000,000 isn’t luck. It’s strategy. Tomorrow on Growth Boss, Chahid Kari breaks down how he won Hormozi’s affiliate challenge with almost no ad spend. → Build a lead magnet your audience already wants → Engineer 10%+ IG Stories CTR → WhatsApp + email outreach that actually converts → One post: 100k views & 4k clicks →…
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Scaling a company doesn’t happen by chance. It takes choosing the right market, setting bold but clear goals, and building simple systems that a team can follow every day. With the right structure, what looks like massive growth becomes a repeatable process instead of a gamble. In this episode, Dustin Hillis shares the exact steps to 10x your busin…
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10x business growth is not luck. It is clear goals, simple systems, and smart moves. Tomorrow on Growth Boss, Dustin Hillis shares how to 10x your business in less than two years. → Choose the right market and set bold targets → Build executive capacity and the right team → Smart marketing, branding, and financial strategy → When to use mergers and…
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Podcasting has become one of the most effective ways for businesses to create content that builds trust, reaches new audiences, and fuels every other marketing channel. A single well-planned show can generate clips for social media, feed your email strategy, and boost your visibility on search, without the expense of an outside agency. For business…
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Podcasting can replace your marketing in 90 days. Tomorrow on Growth Boss, Ryan Sullivan shares how to turn a podcast into a full funnel that drives leads and sales. → Pick the right format: interview, solo, or co-hosted → Map episodes to the buyer journey so prospects move from aware to ready → Use the 4-5-1 system: 4 episodes a month, 5 clips eac…
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Reddit has quietly become one of the most influential corners of the internet. With millions of active communities and a reputation for authentic conversation, it’s where curious buyers go to research products, validate ideas, and share real experiences long before they ever reach a sales page. Now that Google and AI tools regularly surface Reddit …
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Reddit can be your unfair advantage when you pair it with GEO and smart outreach. Tomorrow on Growth Boss, Danny Kirk shares: → How to use Reddit marketing and GEO to spark inbound leads → The right way to find your tribe and follow subreddit rules → Commenting tactics that build trust and drive profile clicks → When to use branded vs pseudonymous …
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LinkedIn has become one of the most powerful platforms for building a professional network, generating leads, and sharing ideas that drive real opportunities. With over a billion members and a long content lifespan, it’s where decision-makers, entrepreneurs, and career builders connect every day. Whether you’re growing a business or advancing your …
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Growing an e-commerce brand on TikTok Shop takes more than just uploading a few products. It demands smart planning, a deep understanding of the platform, and a strategy that turns creators into your most powerful sales force. With the right moves, TikTok’s massive audience can quickly become a serious revenue channel. In this episode, Zain Ali, an…
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TikTok Shop can be a seven-figure channel when you treat it like a system. Most brands guess on creators, pricing, and inventory. The winners plan it. Tomorrow on Growth Boss, Zain Ali shares: → How to qualify products for TikTok Shop and price for conversion → Commission rates that attract creators and when retainers make sense → Community buildin…
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SEO in 2025 looks very different from what it did even a few years ago. Search engines are factoring in new signals, AI is reshaping how content gets surfaced, and link building continues to evolve in unexpected ways. Understanding where the industry is headed can help you stay ahead instead of playing catch-up. In this episode of the Growth Boss P…
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SEO in 2025 is not what it used to be. AI is rewriting the rules. Link building is evolving. Social signals matter more than ever. Tomorrow on Growth Boss, SEO expert Jesper Nissen shares: → Link building strategies that still work in 2025 → How AI and social media impact search rankings → Why cloud stacks and press releases boost local SEO → The p…
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Growing to a million dollars in revenue in your first year sounds impossible, but it’s achievable with the right foundation. It comes down to building a strong value proposition, making smart hiring decisions early, and creating systems that let you scale without outside capital. In this episode, Erik Huberman shares how he launched Hawke Media and…
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Hitting one million dollars in your first year of business sounds impossible. But with the right foundation, it’s within reach. Tomorrow on Growth Boss, Hawke Media founder Erik Huberman shares: → How he grew to $1M in revenue without outside funding → The early hiring decisions that set his company apart → How to build systems and culture that sca…
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Getting real results from marketing isn’t about spending the most money. It’s about making smart, measurable moves that deliver a clear return. When you understand the right strategy, a marketing campaign can stop being a cost center and start becoming one of the strongest growth drivers for your business. In this episode, Wilson Zehr breaks down h…
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Most businesses see marketing as an expense. The smartest ones see it as an investment. Tomorrow on Growth Boss, Wilson Zehr shares how you can return $13 for every $1 spent on the right marketing campaign. We cover: → The key steps to building direct response campaigns that actually convert → Hacks that boost ROI without increasing ad spend → The …
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Getting customers to buy from you once is good, but getting them to come back again and again is where real growth happens. The right strategies can turn a one-time buyer into a loyal fan who keeps choosing your brand over others. In this episode, Idris Farjad breaks down how e-commerce brands can boost their repurchase rate by 40% using smart emai…
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One-time customers keep the lights on. Repeat customers grow your brand. Tomorrow on Growth Boss, Idris Farjad shares how e-commerce brands can boost their repurchase rate by 40 percent with smart retention strategies. → How to use email marketing that keeps buyers coming back → When to add subscriptions that increase loyalty → Why high-value gifts…
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Getting clients on LinkedIn is not about posting random updates or copying what everyone else is doing. It is about building a clear personal brand, knowing your audience, and showing up in a way that makes people trust you. When you get this right, LinkedIn can become one of the best tools for growing your business. In this episode, Liam Darmody b…
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LinkedIn can be a client machine, but only if you know how to use it the right way. Most people post without a clear plan. The result? Little reach, no trust, and no new clients. Tomorrow on Growth Boss, LinkedIn expert Liam Darmody shares: → How to build a personal brand that attracts the right audience → The simple profile changes that turn views…
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Podcasting is one of the best ways to grow your brand and reach new people. But with AI tools changing how we create and share content, it’s important to know what really works and what to avoid. In this episode, Jessica Rhodes talks about how AI is being used in podcasting, both the good and the risky. She shares tips on how to stand out, how to g…
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AI is changing podcasting, but not always in the ways you think. Some tools can amplify your reach. Others can get you into trouble. Tomorrow on Growth Boss, podcasting expert Jessica Rhodes shares: → How AI is being used to grow podcasts today → Mistakes to avoid when adding AI into your podcast strategy → What the best podcast guests do to stand …
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Ranking in AI search is very different from how SEO used to work. It’s not just about keywords anymore. If your website is slow or confusing, AI search engines will pass you by. That’s why technical SEO matters more than ever. In this episode, Patryk Wawok explains how to rank in AI search using simple but powerful technical SEO steps. He shares wh…
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Ranking in AI search isn’t the same as ranking in Google used to be. Keywords alone won’t cut it anymore. If your site is slow or confusing, AI search engines will pass you by. Tomorrow on Growth Boss, technical SEO expert Patryk Wawok reveals: → The first things to fix for AI search rankings → How to build trust with AI-driven search engines → Eas…
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Growing your presence on LinkedIn isn’t just about posting more often. It’s about finding a unique voice, creating content that resonates, and building real connections. With the right approach, you can stand out even in the most competitive industries. In this episode, Holly Crawshaw breaks down the strategies that help professionals rise above th…
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Posting more on LinkedIn isn’t the answer. In tomorrow’s episode of Growth Boss, I sit down with Holly Crawshaw to break down what actually works when it comes to growing your presence on LinkedIn. We cover: – The types of posts that build real trust – How to mix personal, educational, and promotional content – Why being yourself is your most power…
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Growing a business or career today means learning how to use AI tools in smart ways. The right AI agents can take care of repetitive tasks, free up your time, and help you focus on work that really matters. But most people don’t know where to start or how to build the tools they need. In this episode, Jacob Bank explains how to create 100+ AI agent…
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You’ve heard of ChatGPT. But what if you had 100+ AI agents working for you, automating tasks, writing content, and saving hours every day? In tomorrow’s episode of Growth Boss, I’m joined by Jacob Bank, founder of Relay.app and former head of product for Gmail and Google Calendar. He breaks down: → How to build AI agents that actually get stuff do…
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Ranking well on Google isn’t just about publishing more content. It’s about publishing the right content, in the right way. That’s where a solid content blueprint comes in. When you understand how to structure your strategy from the ground up, you give yourself a real shot at long-term SEO success. In this episode, Lyndon NA shares his “Content Sta…
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Publishing more content won’t get you to page one. The real key to ranking in Google is having a content blueprint that works. Tomorrow on Growth Boss, SEO expert Lyndon NA shares his “Content Stacks” method for picking the right topics, structuring your pages, and creating content that helps users while performing in search. We also cover: → What …
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Landing page design isn’t just about looking good. It’s about helping buyers make decisions. Great pages guide people with the right information at the right time, without feeling pushy or overwhelming. When done well, they can be one of the highest-converting parts of your entire funnel. In this episode, Tas Bober explains why so much landing page…
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Everything you know about landing pages might be wrong. Tomorrow on Growth Boss, I sit down with Tas Bober, a landing page expert who’s built over 400 high-converting sites. She reveals why most landing page advice is outdated and what actually works today. Want a sneak peek? Here’s what we cover: → Why “best practices” can hurt your conversions → …
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Growing a business fast takes more than just a good idea. It takes the right plan, clear messaging, and knowing where to focus your time. When you get those things right, signing up new clients becomes much easier. In this episode, William Milliken shares how he signed up 487 new clients in just 30 days. He talks about the exact steps he took to gr…
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Signing up 487 new clients in 30 days sounds impossible.Until you see how William Milliken did it. Growing a business fast isn’t about luck. It’s about the right plan, clear messaging, and knowing where to put your energy. In this episode, William shares the exact steps he used to grow Swoop Scoop into a multi-million dollar business. We talk about…
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Growing your personal brand on LinkedIn doesn’t need to be complicated. With the right content and a clear plan, you can build trust, grow your audience, and open new doors for your career or business, all without spending money on ads. In this episode, Alexis Scott shares how she helps people grow on LinkedIn using organic content. She explains wh…
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Building your personal brand on LinkedIn doesn’t have to be complicated. No ads. No gimmicks. Just real content that connects. In this episode, Alexis Scott breaks down how to grow on LinkedIn with organic content. We talk about: → Where to start → How to build a content system → What kind of posts actually work → The best times to post → The bigge…
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Getting to the top of Google isn’t enough anymore. What really matters is what people do after they click. That’s where Search Experience Optimization (SXO) comes in. SXO combines SEO, user experience, and conversion strategies to make sure your website is easy to use and gets real results. It's all about helping people find what they need and take…
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Ranking on Google isn’t enough anymore. Not if no one takes action once they land on your site. That’s where SXO comes in. Search Experience Optimization. It’s the next evolution of SEO. Because traffic without conversions is just a vanity metric. In this episode, Georgia Tan breaks down: → What SXO really means → How to turn traffic into sales → S…
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