Getting real results from marketing isn’t about spending the most money. It’s about making smart, measurable moves that deliver a clear return. When you understand the right strategy, a marketing campaign can stop being a cost center and start becoming one of the strongest growth drivers for your business.

In this episode, Wilson Zehr breaks down how businesses can see $13 back for every $1 invested in the right marketing campaign. He covers the exact steps to build direct response campaigns that convert, the most common mistakes to avoid, and proven hacks to make your efforts more effective. You’ll also learn what works best when it comes to direct mail, how to get access to your target market’s data, and which types of mail formats actually drive results.

Dr. Wilson Zehr is a tech entrepreneur, business leader, and educator with over 20 years of experience in high technology, telecom, and SaaS. As founder and CEO of Cendix and co-founder of Zairmail, he has raised over $60 million for startups, launched successful products, and worked with major companies like Microsoft, Intel, Cisco, and HP. Wilson is passionate about helping businesses grow through smart marketing strategies, data-driven decision making, and innovation.

Timestamp:
00:00 Intro
00:26 Background of Wilson Zehr
01:10 Key Steps To Follow To Get $13 Back For Every $1 Invested
03:35 Direct Response Campaign Hacks
08:17 Common Mistakes During The Beginning Steps In A Marketing Campaign
11:38 Keys To Success In Sending Direct Mail
15:51 Tools and Websites To Get Target Market’s Data
18:00 Different Types of Mail and Which One Works Best
23:04 Connect with Wilson Zehr

Connect with Wilson Zehr to learn more about Marketing Campaigns
🔗 Website: https://www.zairmail.com/
🔗 Speedy: https://www.zairmail.com/speedy/
📞 Phone: 1.888.898.0066

#marketingstrategy #marketingtips #marketingcampaign #directresponsemarketing #marketing

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