Getting customers to buy from you once is good, but getting them to come back again and again is where real growth happens. The right strategies can turn a one-time buyer into a loyal fan who keeps choosing your brand over others.

In this episode, Idris Farjad breaks down how e-commerce brands can boost their repurchase rate by 40% using smart email marketing and subscription models. He shares practical ways to integrate subscriptions, use high-value gifts at the right time, create content that keeps customers engaged, and run campaigns that lift both retention and revenue. You’ll also hear tactics for better newsletters, pay day sale strategies, and subtle design changes that drive results.

Idris Farjad is the founder of Retentiononly, a boutique email marketing service focused on helping a select group of brands succeed. With four years of hands-on experience and over €32,000 invested in learning from top German-speaking market experts, he applies proven methods without spreading himself too thin. His approach is all about giving each client the attention they need to grow steadily and profitably.

Timestamp:
00:00 Intro
00:24 Background of Idris Farjad
00:55 Starting Process to Maximize Retention Rate with Email Marketing
01:58 How to Optimize Subscriptions
04:01 Why You Should Integrate Subscriptions in Your Business
05:07 High-Value Gifts Incorporated in Subscription Models and When to Give Them
06:36 Average Number of Months Customers Are Retained with the Subscription Model
06:59 Email Marketing Strategies to Improve Retention and Revenue
09:01 Other Hacks Working Well in Email Marketing
10:32 Traditional Newsletters: How Frequently Should They Be Sent
12:07 Value-Based Email Content
12:52 Types of Topics Brands Can Go After Based on Their Niche
13:44 Using AI to Come Up with Topic Ideas
15:15 Importance of Having Different Value-Based Content in Emails
16:01 Market Research Process
18:38 Creative Approaches to Grow Business: Client Side
21:30 Email Footer Strategy to Increase Campaign Revenue
22:47 Payday Sale Strategy
24:44 Core Similarities of Most Successful Clients in Email Marketing
26:34 Connect with Idris Farjad

Connect with Idris Farjad to learn more about Email Marketing
🔗 Linktree: https://linktr.ee/retentiononly/
🔗 Website: https://retentiononly.com/
🔗 X: https://x.com/IdrisEcom_email/
🔗 LinkedIn: https://www.linkedin.com/in/idris-farjad-622846197/

#emailmarketing #emailmarketingstrategy #ecommercegrowth #customerretention #retentionmarketing

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