Growing your personal brand on LinkedIn doesn’t need to be complicated. With the right content and a clear plan, you can build trust, grow your audience, and open new doors for your career or business, all without spending money on ads.

In this episode, Alexis Scott shares how she helps people grow on LinkedIn using organic content. She explains where to start, how to set goals, and what kind of content actually works. We talk about building a content system, staying consistent, and how to write posts that feel real and connect with the right people. She also covers the best times to post, how to handle engagement, and the most common mistakes to avoid.

Alexis Rivera Scott is a LinkedIn™ Ghostwriter, Brand Marketing Consultant, and the creator of The Fairy Job Mom™. After getting laid off in 2020, she used LinkedIn to rebuild her career and now helps others do the same. Her writing has been seen by millions, and her advice has been featured in places like the Wall Street Journal and Medium. Today, she helps job seekers and business owners grow by sharing their stories in a simple, honest way.

Timestamp:
00:00 Intro
00:26 Alexis Scott’s Background
01:07 Where to Start When Increasing Organic Reach on LinkedIn
01:49 Setting Different Goals for LinkedIn Growth
04:02 LinkedIn as a Revenue Generator vs. Thought Leadership: Content Strategy Differences
07:47 How Alexis Expands Organic Reach for Her Own Brand
09:26 What to Do After Defining Your LinkedIn Goals
11:56 How to Build a Content Repository
14:58 Pillars of Success in Writing Great LinkedIn Content
17:50 Best Times to Publish on LinkedIn
19:09 How Important Personal Engagement Is on LinkedIn
21:32 Outsourcing LinkedIn Engagement: What to Know
23:09 Common Mistakes When Growing on LinkedIn
25:16 What the Top 1% of Successful Clients Have in Common
27:40 Setting the Right Expectations for LinkedIn Growth
29:33 How to Include Pitching in Your LinkedIn Strategy
31:18 Key Things to Know Before Starting LinkedIn Growth
34:28 Connect with Alexis Scott

Connect with Alexis Scott to learn more about LinkedIn Growth
🔗 LinkedIn: https://www.linkedin.com/in/alexisjscott/
🔗 Website: https://www.heritagenarrative.com/

#linkedingrowth #linkedincontent #linkedinmarketing #linkedinstrategy #linkedinwriting

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