Growing your presence on LinkedIn isn’t just about posting more often. It’s about finding a unique voice, creating content that resonates, and building real connections. With the right approach, you can stand out even in the most competitive industries.

In this episode, Holly Crawshaw breaks down the strategies that help professionals rise above the noise on LinkedIn. We talk about the types of posts that build trust, how to balance educational and personal content, and why authenticity always wins. Holly also shares her thoughts on content batching, analytics, and how to find the messages that truly resonate with your audience.

Holly Crawshaw is a bestselling writer and editor who has worked on over 1,000 books since 2006. She has helped more than 30 clients grow their presence and influence on LinkedIn. Holly’s experience in storytelling and publishing gives her a unique perspective on how to craft content that not only gets noticed but also creates meaningful impact.

Timestamp:
00:00 Intro
00:26 Founder of Holly Crawshaw
01:04 How To Stand Out On LinkedIn
03:39 Types of LinkedIn Differentiators
14:55 Don’t Fear Sharing Your Content
16:20 Balancing Educational, Promotional, and Personal Content on LinkedIn
22:44 Helpful Points In Creating LinkedIn Posts
24:44 Importance of Authenticity In Your LinkedIn Posts
28:59 Sharing Unpopular Opinions
30:57 Batch Writing Content and Content Calendar
35:25 Identifying Content That Resonates With Your Audience
36:26 Important Factors In LinkedIn Content Analytics
38:48 Things To Know Before Diving Into LinkedIn
39:40 Outsourcing External People To Do Comments
41:57 Top 1% of Clients Have in Common
43:13 Connect with Holly Crawshaw

Connect with Holly Crawshaw to learn more about LinkedIn Growth
🔗LinkedIn: https://www.linkedin.com/in/holly-crawshaw/

#linkedincontent #linkedincontentstrategy #linkedinmarketing #linkedinstrategy #linkedintips

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