Podcasting has become one of the most effective ways for businesses to create content that builds trust, reaches new audiences, and fuels every other marketing channel. A single well-planned show can generate clips for social media, feed your email strategy, and boost your visibility on search, without the expense of an outside agency. For business owners, a podcast can replace much of the traditional marketing grind while creating a deeper connection with potential clients.

In this episode, Ryan R. Sullivan explains how to launch a podcast that drives real business results in just 90 days. He breaks down how to define the purpose of your show, pick the right format, and map content to your buyer’s journey. Ryan shares tips on generating episode ideas with AI, planning a full season, and handling production logistics. He also covers the importance of consistency, how to create engaging intros and outros, and the realistic timeline for seeing ROI from your podcast.

Ryan Sullivan is the founder of Podcast Principles, where he helps service-based businesses turn podcasts into their main marketing engine. Since 2020, his team has worked with more than 2,000 clients, producing content with over 15 million views and 500,000 podcast downloads. From editing and short clips to posting and promotion, Ryan’s approach makes content creation simple, repeatable, and profitable for business owners who want to grow their reach without adding more marketing headaches.

Timestamp:
00:00 Introduction
00:24 Background of Ryan Sullivan
01:08 Beginning Process: Understanding the Purpose of Podcasting
02:45 Difference Between Podcasting as a Business vs. Not for Business
06:20 Podcast Formats That Work for Lawyers
09:29 Podcast Topic Ideas: Life Insurance Podcast Example
12:50 Next Steps After Choosing Podcast Topics and Format
17:28 Process of Generating Podcast Topics
19:15 Logistics of Podcast Production
21:38 Crafting Effective Podcast Intros and Outros
25:20 The Importance of Consistency in Podcasting
26:27 How Long Does It Take for a Podcast to See Results
28:29 Recording Process in Podcasting
31:43 Cadence in Podcast Release
33:00 Final Thoughts on Podcasting Success
37:15 ROI Expectations from Podcasting as a Business Owner
39:48 Connect with Ryan Sullivan

Mentioned Resources:
08:48 Gossip without Prejudice Podcast: https://podcasts.apple.com/us/podcast/gossip-without-prejudice/id1784734909/

Connect with Ryan Sullivan to learn more about Podcasting
🔗 LinkedIn: https://www.linkedin.com/in/sullybop/
🔗 YouTube: https://www.youtube.com/@ryanrsullivan/
🔗 Podcast: https://open.spotify.com/show/5Oh8VSTu6cJu0sXph0NPMQ?si=924e153b68d940df/

Keywords
podcasting, marketing, business growth, content creation, podcast strategy, audience engagement, niche podcasts, podcast formats, ROI, podcast production

#podcasting #podcaststrategy #podcasttips #podcastmarketing #podcast

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