Landing page design isn’t just about looking good. It’s about helping buyers make decisions. Great pages guide people with the right information at the right time, without feeling pushy or overwhelming. When done well, they can be one of the highest-converting parts of your entire funnel.

In this episode, Tas Bober explains why so much landing page advice is outdated or flat-out wrong. She shares how to create flexible, buyer-focused pages that actually perform, starting with what people need to see, not what marketers want to push. We also talk about using AI, how to balance best practices with real data, and what the top 1% of high-performing pages have in common.

Tas Bober is the founder of The Scroll Lab, where she helps B2B SaaS companies build landing pages that educate and convert. With 15 years of experience and more than 400 sites built, she’s on a mission to help companies move away from formulaic pages and toward designs that reflect how buyers really make decisions.

Timestamp:
00:00 Intro
00:25 Background of Tas Bober
01:15 Why Landing Pages Matter
01:53 Most Landing Page Advice Is Wrong
08:22 How to Make Landing Pages Feel Flexible, Not Pushy
18:03 Best Practices vs. Real Data in Landing Page Design
23:55 Where to Start When Designing Landing Pages
31:34 Using AI for Landing Pages
39:03 What the Top 1% of Clients Have in Common
44:50 Connect with Tas Bober

Connect with Tas Bober to learn more about landing page designs
🔗 LinkedIn: https://www.linkedin.com/in/tasbober/
🔗 Podcast: https://podcasts.apple.com/us/podcast/the-notorious-b2b-shows-podcast/id1806951823/
🔗 Free Landing Page Resource Hub: https://tinyurl.com/lp-resource-hub/
🔗 Tas Spotify: https://open.spotify.com/playlist/5QpUdJqY1jAbVJ2ojbG4Ov?si=oobaJZteRYSqVbK8XYIyxQ/

#landingpagedesign #landingpagestrategy #landingpagetips #landingpageexpert #landingpage
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