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Vicki Jakes Podcasts

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Chief Optimisation Officers

VickiJakes and SamJaxx

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Step into the wild and wonderful world of business optimisation with two down-to-Earth British Entrepreneurs. We show you how to grow your business from six to seven figures without sacrificing your sanity, risking marital spats, or forgetting why you started Join us as we unravel the secrets of entrepreneurial triumph, dishing out tantalizing tidbits on the latest tech, social media sorcery, traffic hacks, and a delightful mix of awe-inspiring projects. From dog beds to AxeThrowing, nuclear ...
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Welcome to Online Marketing Basics for Busy Website Owners! What you'll get by subscribing to this podcast is access to free tips and tricks to get your websites seen more online by your ideal customers. Hosted by me...Vicki Jakes, an online marketing and website conversion consultant with an aim to provide you with the answers to your questions about your websites, how they work, what content to post on them, how to get them seen more by your ideal customers using SEO, email and ads plus ho ...
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Open to Debate

Open to Debate

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America is more divided than ever—but it doesn’t have to be. Open to Debate offers an antidote to the chaos. We bring multiple perspectives together for real, nonpartisan debates. Debates that are structured, respectful, clever, provocative, and driven by the facts. Open to Debate is on a mission to restore balance to the public square through expert moderation, good-faith arguments, and reasoned analysis. We examine the issues of the day with the world’s most influential thinkers spanning s ...
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Discussions of Truth - Miami incepted weekly online radio program. Hosted by Mr. Trottier. The show is: Independent. Unfiltered. Live and unbiased. Donate NOW Wednesday evenings. 5pm EST. Thought provoking. Listen LIVE on WynwoodONE.com - Miami radio. Focusing on toxins and other harmful chemicals which flood our environment, Im calling out big box corporations for their carelessness. Deep State corruption. As epidemics like diabetes, opioid abuse, cancer and heart disease are all products o ...
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It’s been five years since the pandemic began, but was our public health system or society to blame for our country’s failures to stop the spread? Some argue that public health leaders were unprepared, mismanaged the crisis, and provided inconsistent guidance. Others argue the failures were societal, citing widespread mistrust, misinformation, and …
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✅ Meet Kaizen—the 1% agency that's changing how businesses approach digital marketing. 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡 💠 We're not your typical marketing agency. We're business owners, data scientists, creators, and copywriters united by one mission: growing revenue for every business …
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✅ Community Over Camera The Key to Video Marketing 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡 💠 What happens when you realize that staying "out of sight" means being "out of referrals"? Vikram Rajan built VideoSocial after discovering that even confident public speakers struggle with the consiste…
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✅From 3 Books to Bestseller: The Marketing Strategist Behind 350+ Book Launches | Keren Camou 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡 💠 Meet Keren Camus, the serial entrepreneur and neurolinguistics expert who has launched over 350 books and transforms authors from "real-life influencers" into…
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Men are falling behind in our society, and some point to traditional ideas of masculinity as the cause. What does it mean to “be a man” today, and how do labels like toxic masculinity impact that question? For some men, masculinity is a continually evolving identity that goes beyond narrow definitions placed upon it. For others, it's a rigid set of…
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It’s Back to School season, and TikTok has been taking a larger role in helping students learn — but should it? Some teachers argue that using TikTok can help make whatever subjects they study more digestible and adaptable to different types of learners. Others call the app distracting and capable of undermining classroom authority and prioritizing…
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✅ A-Players and SOPs: The Foundation of Agency Growth | Alec Winter 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡 💠 Meet Alec Winter, founder of Creators Collective, who went from living in his mom's basement after a failed VR startup to building a 45-person marketing agency dominating niches like a…
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In some policy circles, the idea of the U.S. electing a CEO-style dictator running the country like a company is gaining momentum. But should the idea be embraced? Those proposing the Dictator CEO, like Curtis Yarvin, argue it would challenge existing institutions and deliver cutthroat efficiency. But democracy advocates, like E. Glen Weyl, argue t…
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✅ The Revenue Flywheel: From Operations to Retention | Italo Leiva 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡 💠 "Failure isn't failure unless you quit." In this episode, we sit down with Italo, founder of Pedal, who transformed early business disappointments into a revolutionary approach to reven…
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More Americans are moving away from eating meat toward a vegetarian or vegan lifestyle. But is continuing to eat animals a personal choice—or an ethical failure? Those favoring a plant-based lifestyle argue that eating animals is morally indefensible when plant-based alternatives can provide the same nutrition without pain. But meat lovers argue th…
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✅ Beyond Food: Creating Memorable Experiences for Restaurants | Shardul Kiri 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡 💠 "You can have amazing food and a bad experience, and customers will never return." In this value-packed episode, Shardul Kiri, founder of Cultivate Hospitality, shares the cou…
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✅ Beyond Business Cards | Dustin Mack 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡 💠 "I've never seen so many 6'4", 250-pound grown men crying on the curb than in door-to-door sales." In this compelling conversation, Dustin Mack reveals how the emotional resilience built through years of sales reje…
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Fast fashion has taken over the fashion industry, but is less expensive, trendy clothing really worth the purchase? Those who say to “stop” argue fast fashion harms the environment in many ways and exploits workers in countries with lax regulations. Those who say “keep shopping” argue it’s up to shoppers to choose, as fast fashion offers affordable…
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✅ Beyond Vanity Metrics: The Path to Social Media Success | Scott Eddy 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡 💠 "People take time out of their day to comment on how beautiful your swimming pool is, how delicious that meal looks—and you don't have the audacity to say thank you? Weren't you tau…
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✅ Why This Marketing Agency Thinks Like Scientists, Not Salespeople | Nathaniel White-Joyal 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡 💠 "Our specialty is in failing the least, but it's still a lot of failure. To run good tests, you have to have failures." In this test-driven conversation, Nathan…
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The pressure to constantly be productive and achieve has become an aspiration one should aspire. But is this mindset worth the effort? Those claiming it’s toxic argue it creates impossible standards, opening the door for anxiety, burnout, and disconnection. But some argue the problem isn’t productivity itself, but how we’ve come to define success —…
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✅ Five Pillars ofRecurring Revenue | Jonathan Mentor 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡 💠 "If you haven't gone through that three, four, five-month period where you're thinking 'How am I gonna eat?' you're not ready. That's where you get all your stripes." In this electrifying conversatio…
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✅ Bridging Marketing & Sales for B2B | Jacqueline Basulto 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡 💠 “In B2B, it's almost always that there's a disconnect between the marketing team and the sales team. Most of the time, they've never even met." In this practical conversation, Jacqueline Basulto…
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Pope Leo XIV’s accession could mean a new opportunity to reform the Catholic Church by allowing women as ordained deacons. Those advocating for this change argue that allowing women would represent a return to early Church tradition and showcase an evolving Church ready for modernity. Those against this argue that it would blur theological lines an…
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✅ Why 'What's Old is New Again' in Tech Marketing | Courtney Kehl 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡 💠 In an era of diminishing attention spans and increasing technological complexity, successful B2B tech companies are returning to something surprisingly traditional—emotional connection w…
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✅ Award-Winning Social Media Success: Jake Hay of PopShorts 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡 💠 "We see an average of 60% efficiency in our paid media spends when using influencer content." In this data-driven conversation, Jake Hay of PopShorts reveals how the most successful influencer…
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✅ The Engagement-First Strategy for Social Media: Caitlyn Lopez 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡 💠 "We're in the age of the real people. I just saw a Broadway actress removing her green Wicked makeup with a beauty product, and it went viral." In this forward-thinking conversation, socia…
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The shocking 2022 murder of four University of Idaho students have resulted in a life sentence for the killer and still-unanswered questions — about new genealogy tech, media exposure, lessons for law enforcement —worth Thinking Twice about. John Donvan sits down with journalist Vicky Ward, who co-authored with James Patterson “The Idaho Four: An A…
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✅ From YouTube Beauty Videos to Million-Dollar Mindset Coach: Dr. Tracy Timberlake 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡 💠 Long before "influencer" was a career path, Dr. Tracy Timberlake was building her personal brand on YouTube answering simple beauty questions. Today, she helps educated …
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✅ Why Most Beautiful Websites Still Fail to Convert (And How to Fix It) | Nicholas Reed of 253 Media 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡 💠"Your website's never done. As your business grows, your website needs to grow too." In this value-packed conversation, former ad agency owner Nicholas …
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Love in the time of AI? Some people seeking romance or friendship are turning to AI chatbots to fulfill those desires, but could they surpass traditional human relationships? Those who say they can argue that AI can offer empathy and safety, and it’s a solution for those left out of traditional dating. Those saying they can’t argue that intimacy is…
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✅ How Fortune 100 Companies Are Optimizing & Eliminating the Billions in Ad Waste: | Tom Denford 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡 💠"Brands spend about a trillion dollars each year on advertising. If you were to rank that in terms of country GDP, they'd be a top 20 country in the world."…
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✅ How Strategic Storytelling Created $7 Billion Brands in Just 3-5 Years | John Bohan 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡 💠"Marketing moves slowly, but storytelling can be your differentiating factor that scales your business to a billion dollars in 3-5 years." In this forward-thinking con…
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✅ How a Book Separates You From Every Competitor in Your Industry | Becky Robinson 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡 💠In a marketplace crowded with content, one asset still stands as the ultimate authority builder—a well-crafted book. In this value-packed episode, Becky Robinson, founder…
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✅ Breaking Through Cannabis Compliance Walls: Kerri Accardi of 420 Media Agency 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡 💠"We aired during the Super Bowl in 2019" - not a claim many cannabis marketers can make, but for Kerri Accardi of 420 Media Agency, it's just one milestone in her revolution…
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President Trump has officially signed the One Big, Beautiful Bill Act into law. There is debate among conservatives about whether it will end up driving economic growth or increasing our debt. One side argues that ordinary Americans will pay the price and the long-term fiscal outcome is terrible. Another side argues these policies will encourage in…
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The Trump administration enacted severe actions against Harvard University that threaten its endowment, funding, and ability to enroll international students, based on accusations of antisemitism. Do these actions go too far? Prominent voices long affiliated with Harvard – former university president Larry Summers and law professor emeritus Alan De…
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✅ The Story-Driven Way to Build an Exceptional Brand | Pete Deutschman of The Buddy Group 👇👇@kaizenmarketing8420 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡 💠In this value-packed episode, we sit down with Pete Deutschman, founder of The Buddy Group who has helped major brands like McDonald's, YouTube, and Virgin Voyages…
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As an Associate Justice on the Supreme Court for almost three decades, Stephen Breyer was no stranger to hearing arguments for different sides in major cases. In this episode, our moderator-in-chief, John Donvan, and Chief Content Officer, Lia Matthow, interview Justice Breyer and discuss his book “Reading the Constitution: Why I Chose Pragmatism, …
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Open to Debate, in partnership with the Human Rights Foundation and the Oslo Freedom Forum, is examining a strategy employed by many countries to respond to aggressive or authoritarian regimes. In recent years, these have been levied against countries such as Russia, Venezuela, and Iran, which have ranged from freezing assets and trade bans to trav…
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Under President Trump, America’s role on the global stage is being redefined — but can other countries trust its allyship under his leadership? Critics argue his transactional approach and threats to abandon allies undermine trust and force nations to reconsider their security. Supporters counter that demanding more from partners is “tough love” th…
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The new Trump presidency has led to pressure on the First Amendment, and the lines between free expression and political enforcement are blurring. Those who say speech is now freer argue that his actions are restoring viewpoint diversity. Those who argue it’s more restricted argue it’s a crackdown on speech that doesn’t align with the administratio…
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In light of today's breaking news—Israel’s targeted airstrikes on Iranian nuclear and military facilities, and Iran's retaliation—we are re-releasing our episode that confronts one of the most urgent questions of our time. Originally aired in January 2025, this debate has only grown more relevant, with our two experts offering insights critical for…
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As he did in this first presidential term, President Trump has continued to signal closer alignment with Vladimir Putin. This included a tense February Oval Office meeting with Ukrainian President Volodymyr Zelenskyy, where he claimed Ukraine was responsible for the war. The U.S. also joined Russia in voting against a UN resolution condemning Russi…
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