✅ Bridging Marketing & Sales for B2B | Jacqueline Basulto 👇👇@kaizenmarketing8420
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💠 “In B2B, it's almost always that there's a disconnect between the marketing team and the sales team. Most of the time, they've never even met." In this practical conversation, Jacqueline Basulto of SeedX explains why the biggest barrier to growth for many companies isn't their marketing tactics but the fundamental disconnection between departments. Drawing from her agency's experience helping generate over $1 billion in client revenue, Jacqueline reveals how she approaches marketing as a business partner rather than a service provider—addressing pricing structures, sales team communication, and operational challenges that most agencies avoid.
Learn why marketing teams using HubSpot while sales teams use Salesforce without proper integration creates invisible barriers to success, how consumer brands can calculate the true payback cycle beyond initial customer acquisition costs, and why SeedX focuses on clients who "want to be challenged" rather than those seeking complacency.
Jacqueline also shares her journey from a Hispanic immigrant family to Columbia University to Google, and how rejecting conventional wisdom to build a holistic agency instead of a specialized one led to becoming America's top women-owned digital marketing firm. For business leaders looking to break down silos and create truly integrated growth systems, this conversation offers both strategic insights and tactical approaches from someone who has helped companies of all sizes achieve sustainable growth.