Community Over Camera The Key to Video Marketing
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Community Over Camera The Key to Video Marketing ππ@kaizenmarketing8420
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π What happens when you realize that staying "out of sight" means being "out of referrals"? Vikram Rajan built VideoSocial after discovering that even confident public speakers struggle with the consistency and optimization needed for effective video marketing. In this conversation, he reveals how his platform transforms the intimidating solo video creation process into a community-driven experience that actually works. You'll learn about the "cascade effect" where one video becomes multiple pieces of content, why cross-promotion within communities is the secret sauce of social media success, and how his Brander software automatically handles everything from captions to SEO optimization. He also shares his prediction for AI's role in content creation and why authentic relationships will always trump technology. Essential listening for professionals who want to leverage video but need the accountability, community, and automation to make it sustainable.
59 episodes