✅ Beyond Vanity Metrics: The Path to Social Media Success | Scott Eddy 👇👇@kaizenmarketing8420
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💠 "People take time out of their day to comment on how beautiful your swimming pool is, how delicious that meal looks—and you don't have the audacity to say thank you? Weren't you taught manners?" In this relationship-focused conversation, hospitality influencer Scott Eddy reveals why most brands fail at social media despite investing heavily in content creation. Drawing from his experience working with major hospitality brands across 25-30 countries annually, Scott explains why community building requires the same ongoing commitment as a successful marriage, how most companies "leave ROI on the table" by neglecting engagement, and why he values clients who actively participate in strategy rather than simply outsourcing their digital presence. Learn why Scott approaches content as emotional storytelling that must have a clear destination, how he tests one new social media technique per trip to ensure he's providing data-backed recommendations, and why he believes brands that ignore social media are "not losing market share today, but definitely losing it over time." Scott also shares his perspective on why "virality doesn't equal success," how the pandemic positively transformed content standards by making raw, unedited material more acceptable, and why he'd build a community all over again if he had to start from scratch: "It all starts with that first person, that first customer, that first guest. You have to keep adding value every single day." For brands who understand that digital marketing is about relationships rather than just reach, this conversation offers both strategic frameworks and tactical approaches from someone who has built thriving communities across every major social platform.