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Why 'What's Old is New Again' in Tech Marketing Courtney Kehl

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Manage episode 499544089 series 3625672
Content provided by Kyle Barry. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kyle Barry or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

✅ Why 'What's Old is New Again' in Tech Marketing | Courtney Kehl 👇👇@kaizenmarketing8420
🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡
💠 In an era of diminishing attention spans and increasing technological complexity, successful B2B tech companies are returning to something surprisingly traditional—emotional connection with their audience. In this insightful conversation, Courtney Kehl shares how Expert Marketing Advisors has helped launch over a dozen tech companies (with 16 successful acquisitions) by balancing cutting-edge technology with timeless brand principles. Learn why Courtney believes "what's old is new again" in marketing, how her team of specialists combines creative design with analytical operations, and why she encourages every business owner to embrace AI tools while maintaining the human element that drives connection. Courtney also shares a valuable lesson from her own acquisition experience—a deal that fell through at the last minute—and her excitement about how AI will transform not just marketing but every aspect of business operations. For tech entrepreneurs looking to position their companies for successful exits while building meaningful brand connections, this episode offers both practical wisdom and strategic vision for navigating the rapidly evolving tech landscape.

  continue reading

60 episodes

Artwork
iconShare
 
Manage episode 499544089 series 3625672
Content provided by Kyle Barry. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kyle Barry or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

✅ Why 'What's Old is New Again' in Tech Marketing | Courtney Kehl 👇👇@kaizenmarketing8420
🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡
💠 In an era of diminishing attention spans and increasing technological complexity, successful B2B tech companies are returning to something surprisingly traditional—emotional connection with their audience. In this insightful conversation, Courtney Kehl shares how Expert Marketing Advisors has helped launch over a dozen tech companies (with 16 successful acquisitions) by balancing cutting-edge technology with timeless brand principles. Learn why Courtney believes "what's old is new again" in marketing, how her team of specialists combines creative design with analytical operations, and why she encourages every business owner to embrace AI tools while maintaining the human element that drives connection. Courtney also shares a valuable lesson from her own acquisition experience—a deal that fell through at the last minute—and her excitement about how AI will transform not just marketing but every aspect of business operations. For tech entrepreneurs looking to position their companies for successful exits while building meaningful brand connections, this episode offers both practical wisdom and strategic vision for navigating the rapidly evolving tech landscape.

  continue reading

60 episodes

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