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I came from the world of selling as an account manager and moved up the ranks to Director of Sales, then VP of International Sales and eventually President of Sales and Marketing. I know what it takes to sell and how to manage and motivate your sales team. I didn't read a book on selling; I LIVED IT! Selling has become tougher! It isn't what it use to be! Show up, do the dog-and-pony and close the deal! Not any more! Today's buyer has changed given access to more information. This means buye ...
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www.RealEstateNewsRadio.com Ready to navigate the complexities of real estate with ease and confidence? Tune into our podcast, hosted by Rowena Patton, best selling author of "Find Your Unique Value Proposition" and the insightful "CashCPO." Rowena, a seasoned expert with a history on the live radio show since 2011 'Real Estate News Radio', brings clarity and simplicity to the often overwhelming world of real estate. It's Rowena Patton and Friends, as she is joined by guests from around the ...
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Hardtofindseminars.com USP (Unique Selling Proposition) University

Michael Senoff at www.hardtofindseminars.com

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Welcome to the Hardtofindseminars.com Unique Selling Proposition (USP) Podcast. I have searched my archives for my most powerful audio consultation on the subject of USP. Many of these recordings are actual consulting sessions with paying clients. Listen in as I craft and teach the power of a USP. Each of these consultations are packed with money making ideas and specific examples of how you can take what you do and developed it into a powerful reason why someone should buy from you. Your US ...
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Personal Brandcast

Reece Sims: First Impressions Expert, Personal Branding Strategist, Blogger, Host & Reality TV Show Business Mentor

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The Personal Brandcast Show highlights the unique game changers and change makers of the world who have built an incredible Personal Brand for themselves that is meaningful and memorable in their respective industry. The one commonality that binds each guest together is their passion for what they do. Now passion shows up in people's lives in many different ways which is why each Season is dedicated to a different type of "Passion Player Personality". Discover your personality type FREE at: ...
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When Opportunity Knocks

When Opportunity Knocks

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We all want to advance our careers and grow our businesses and that takes increasing your value in the marketplace. It requires keeping up with the needs of employers and clients alike. It takes the ability to spot opportunity, create opportunity and then know how you can capitalize on it. It takes mastering and practicing Personal EntrepreneurshipTM. Tune in and learn what you need to know, what skills you need to have, how you need to be to Up Your Value in the Marketplace. Whether you own ...
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Looking to put together your first marketing campaign, update your marketing with fresh content, or supplement your existing advertising program? If so, Voices in the Spotlight offers you a quick, easy, creative, and very affordable way to do that! On our platform, we produce CUSTOM audio/video promotional interviews. These interviews are a surefire way to let those you need to reach and serve see and hear what you or your organization has to offer. Voices in the Spotlight provides an engagi ...
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Are you looking to leverage the power of podcasting to elevate your brand and connect with your audience? Welcome to The Power of the Podcast, brought to you by Pedal Stomper Productions where we understand the unique potential of branded podcasts. We delve into the essentials of creating effective branded podcasts that help you connect with people by going beyond the hard sell. You don't want to be one of those podcasts that sound like one giant sales pitch or offer bad information. Instead ...
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At Life Beyond the Briefs we help lawyers like you become less busy, make more money, and spend more time doing what they want instead of what they have to. Brian brings you guests from all walks of life are living a life of their own design and are ready to share actionable tips for how you can begin to live your own dream life.
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Doctor Demographics Podcast

Michael Scott McDonald

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This is an audio podcast targeting doctors, medical and dental students as well as small business owners/consultants who want to consider where to put practices within the United States and how to promote them. We will discuss growth, demographic character, psychographic profiles, competition saturation, and economic development. Additionally, we will deal with the research indicating media, messages, promotions, and strategies to build and enhance a patient base. The Podcast is hosted by Sc ...
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Welcome to The Home Builder Digital Marketing Podcast! Over 90% of today’s home buyers start their buyer journey online. Here we talk with not only industry experts, but also your fellow home builder marketers to learn how you can succeed in our incredibly competitive digital world. Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, VP of Business Development and Sales at Outhouse, bring you a wealth of home builder online marketing experience. Join them each week as they inter ...
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The Financial Dad™ is a podcast for creatives, freelancers and entrepreneurs who are sick of DIY-ing and guessing on their finances—from quarterly taxes to W9s to retirement plans to insurance and saving—we’ve got you covered. We started this podcast to help young self-employeds figure out their finances in a world built for employees, not entrepreneurs. Tune in for weekly episodes to learn everything you need to know about being a creative, self employed entrepreneur in the 21st century.
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Dan and Nicole Ratner are a power couple in the association world leading organizations to achieve record growth in membership and plan highly efficient events over their 36 combined years in the industry. After climbing to the highest levels of leadership in multiple organizations, they both made the unusual choice to step off the corporate ladder and put family first. Throughout this podcast, you’ll hear how they help non-profit and for-profit businesses move from incremental growth to exp ...
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Welcome to The Digital Traffic Show where I help businesses market to the right people, at the right time, with the right messaging! If you are ready to learn any of the following, you’re in the right place: Building an online brand Reaching your ideal customer Understanding Organic traffic Learning all about Paid traffic Various types of online advertising How to Get more Clients How to use Storytelling as a marketing tool Social media marketing 101 Unique selling proposition Standing out f ...
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Kronos

Jeremy Robinson

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Two years after his wife's death, oceanographer and former navy SEAL, Atticus Young, attempts to reconcile with his rebellious daughter, Giona, by taking her on the scuba dive of a lifetime-swimming with a pod of peaceful humpback whales in the Gulf of Maine. But the beauty of the sea belies a terror from the deep-a horrific creature as immense as it is ancient. There is no blood, no scream, no fight. Giona is swallowed whole by the massive jaws. Only Atticus remains to suffer the shame of t ...
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Spotlighting the Economic Development and Tourism Opportunity Your Geographic Location Offers! Looking for a cost-effective way to promote what your geographic location offers to businesses, employers, workers, potential residents, travelers, and/or investors? Well, here it is! For the past 4 1/2 years, over 100 experts have been featured and interviewed on Looking Forward®: It’s All About Opportunities. Our CUSTOM audio/video promotional interviews showcase what your location has to offer i ...
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Your Sparkly Brand

Megan Gersch & Lauren Tassi

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Your Sparkly Brand is a marketing and branding podcast designed to inspire and empower entrepreneurs. This podcast is all about delivering no-fluff, high-value content that helps you grow your business. It doesn’t matter if you have no budget and are still DIY-ing everything on your own, we’re giving you the tips, tools, and strategies you need to build a Sparkly Brand and ultimately get more sales.
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Live Life Well

Live Life Well

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Create valuable views in financial wellness of daily life that will assist you live a more fulfilling and rewarding life . This podcast will help you living a improved health lifestyle enabling you to enjoy a better life and benefiting a more profitable financial to manage your wealth and assets.
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The Storage Mavericks Podcast is a must-listen for self storage owners who want to increase the value of their storage facilities. Hosted by Brandon Breshears, who brings a wealth of experience in both real estate and running a successful local marketing agency that helps local businesses attract more customers. This podcast is focused on helping self storage owners improve their marketing and systems to attract more clients and maximize profits. Each episode is packed with actionable insigh ...
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San Francisco Bay Area has given the world some of the greatest business success stories. Business By The Bay is established to share the wisdom and experience of the business leaders. The purpose is to talk about challenges and possible solutions that will help business owners to get better. The show is sponsored by Payroll Vault. Payroll Vault is a boutique-style local payroll service provider for small businesses. Payroll Vault fully handles the payroll tasks and take over complex payroll ...
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Who is the high capacity woman? She leads, she’s powerful, strong, unforgettable and brilliantly poised for purpose. She is a business or career professional who takes a wholistic approach to life as she builds her business and her life from the inside out. She is not a spectator of life, she does life high capacity style; not as a myth of the superwomen but as the fierce women she isShe cannot be marginalized because she’s breaking every margin in business, career, leadership and life.Join ...
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show series
 
Your unique selling proposition isn't about legal brilliance or technical skill—it's about understanding why clients choose you over everyone else, including doing nothing at all. Most lawyers recoil at the concept of creating a unique selling proposition. "We're all the same," they say, pointing to identical services across their practice area. Bu…
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What makes your business stand out — and who are you really selling to? In Episode 3 of our Business Planning Series, we use our fictional coffee shop, The Brewzone, to show how to define your Unique Selling Proposition (USP) and identify your target market. These two things shape your branding, your marketing, and your entire business strategy. If…
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Struggling to stand out in a competitive market? In this episode of Marketing Monday, host Mike Green from Doctor Demographics shares powerful strategies to define your Unique Selling Proposition (USP) and make your practice the top choice for clients. Drawing from Chapter Four of Dental Marketing Mastery, we explore why a USP is critical for denti…
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Send us a text The gap between what Americans earn and what homes cost has reached alarming levels, creating what may be the worst housing bubble in history. Unlike previous market disruptions driven by speculation or loose lending, today's crisis stems from a fundamental affordability problem that's reaching breaking point in communities nationwid…
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Want to transform your law firm's marketing without chasing endless tactics? Discover the five fundamental systems that create sustainable, profitable growth - regardless of your practice area. Marketing a law firm shouldn't require constant platform-hopping or tactic-chasing. The truth is simpler: five core systems form the foundation of effective…
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Is your practice keeping up with your city’s demographic shifts? In this episode of The Perfect Place to Put a Practice, host Mike Green, owner of Doctor Demographics, reveals the 5 critical signs that your area is changing demographically—and why it matters for private practice owners like dentists, veterinarians, and optometrists. From new housin…
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This week on The Home Builder Digital Marketing Podcast, Carol Morgan of Denim Marketing joins Greg and Kevin to discuss the critical role social media marketing plays for home builders in creating engagement and connection with prospective home buyers. https://www.buildermarketingpodcast.com/episodes/270-social-media-marketing-for-home-builders-ca…
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Let's get brutally honest about business ☕💼 In this Episode 4 of our Business Planning Series, we’re diving deep into the world of business strategy with one of the most powerful tools out there — the SWOT Analysis! 💡 Whether you’re a budding entrepreneur, small business owner, or just curious about how successful businesses stay ahead, this one’s …
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Looking to accelerate your law firm's growth? Forget the slow grind of traditional marketing. Firm acquisitions might be your smartest strategic move. In this eye-opening conversation from the 2024 Great Legal Marketing Summit, attorneys Ed Alexander and Jonathan Hawkins—who have closed 24 law firm deals since January 2023—reveal why buying an exis…
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Welcome to 2025 where podcasting isn’t just a medium anymore, it’s a movement. In this episode, we dive deep into what the future holds for content creators, especially small business owners and marketing professionals who are ready to use podcasting as a serious marketing tool. We begin with the seismic shift that AI tools are bringing to the prod…
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Send us a text The real estate landscape is shifting beneath our feet, and the numbers tell a compelling story. Household income requirements for homebuying have reached staggering levels - $86,000 in North Carolina, a jaw-dropping $205,000 in California, while Mississippi sits at just $48,000. These stark differences reveal why homeownership feels…
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Rapid Response Impact 🚀 Responding within 1 minute to sales inquiries increases deal closure chances by 391% (Lead Response Management study) or 114% (Velocity study) compared to no response. ⏳ Delaying response by 24 hours drastically reduces deal closure chances to 17% (Lead Response Management study) or 3% (Velocity study) compared to no respons…
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This week on The Home Builder Digital Marketing Podcast, Stephanie Lane of Geranium joins Greg and Kevin to discuss how informative home builder digital marketing can help qualify leads and streamline the sales process. https://www.buildermarketingpodcast.com/episodes/269-informative-home-builder-digital-marketing-stephanie-lane…
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Hi everyone. My Voices in the Spotlight interview today is with Susan Jarema. Susan is the co-founder of the Grand Connection, a global, heart-centered business community for entrepreneurs to grow through purposeful networking and collaboration. As you’ll hear, Grand Connection offers people from all around the globe the opportunity to connect, col…
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Are you a dentist, veterinarian, or optometrist looking for the perfect spot to start or grow your private practice? In this episode of The Perfect Place to Put a Practice, host Mike Green from Doctor Demographics dives into the top locations in the Southeast United States—Florida, Georgia, North Carolina, and South Carolina. Discover why these sta…
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What if you could transform your law practice by first transforming how you view yourself? In this electrifying keynote from the Great Legal Marketing Summit, renowned mindset coach Lee Milteer challenges lawyers to see themselves as the heroes they truly are. "You've got to decide that you're going to squeeze every ounce of juice out of this life,…
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Sick of the same old interview or solo podcast episodes? This week, we flip the script. Join us as we dive deep into 6 innovative podcast formats designed specifically for business podcasting, branded content creation, and small business marketing. Discover how you can use podcasting not just to speak—but to connect, educate, and convert your audie…
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Technology should empower—not replace—meaningful client connections in the legal profession. At Hona's Disrupt Conference, the prevailing wisdom wasn't about using AI to minimize client interactions, but rather leveraging automation to create more time for genuine human connection. As Josh Sanford of Lexamica powerfully stated, the goal should be t…
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This week on The Home Builder Digital Marketing Podcast, Michelle Mambuca of Barron Collier Companies joins Greg and Kevin to discuss how home builder digital marketers can deliver marketing with integrity. https://www.buildermarketingpodcast.com/episodes/268-delivering-home-builder-marketing-with-integrity-michelle-mambuca…
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In this episode of The Perfect Place to Put a Practice, we dive into 2025 strategies for finding not-so-obvious deals on practices for sale. Discover how to uncover hidden gems by leveraging your network, targeting off-market and distressed practices, using creative outreach, exploring flexible deal structures, and investing in fixer-uppers with gr…
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What do you stand for — and where are you going? In Episode 2 of our Business Planning Series on The Financial Dad, we break down how to write a powerful vision and mission statement for your business plan. These aren’t just fancy words — they’re the foundation of your brand, your goals, and your strategy. Whether you're just starting out or refini…
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Tifiny Swedensky shares her expertise as a fractional CMO for law firms, revealing the essential roles, strategies, and metrics needed to build an effective marketing department that consistently delivers results. • The six key roles every growing law firm marketing department needs • Why having a dedicated intake manager is critical for converting…
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Send us a text The housing market is undergoing a seismic shift that most mainstream media outlets aren't addressing with the clarity you deserve. I've been diving deep into the numbers across zip codes nationwide, and the evidence is compelling – we're witnessing inventory levels approaching those seen during the previous market bottom. In small t…
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Is your branded podcast slowly slipping into silence? You're not alone—podfade claims the life of 84% of podcasts. In this episode, we're diving deep into how to avoid podfade and keep your show alive, consistent, and effective as part of your brand’s content strategy. From planning smarter with a podcast content calendar to using batch recording f…
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What if I told you the secret to delivering exceptional client experiences in your law firm isn't working harder—it's working smarter through thoughtful automation? In this eye-opening presentation from the HONA Disrupt Festival, Brian Glass shares how his Virginia-based personal injury practice achieved 400% growth by combining cutting-edge automa…
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Victor Antonio introduces the concept of the Minimum Value Prospect (MVP), which represents the lowest financial threshold a potential customer must meet for a business to consider them viable. Using examples from kitchen remodeling and pool companies, the host explains how setting an MVP early in the sales process saves businesses money by quickly…
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This week on The Home Builder Digital Marketing Podcast, Mike Bills of AtlasRTX joins Greg and Kevin to discuss home builder customer engagement AI tools that answer customer questions immediately, schedule appointments, and help sell homes faster. https://www.buildermarketingpodcast.com/episodes/267-home-builder-customer-engagement-ai-tools-mike-b…
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In this episode of The Perfect Place to Put a Practice, Mike Green dives into a critical question for practice owners: When is the right time to expand your practice to a second location? We break down five key signs to know you’re ready—financial stability, operational efficiency, market demand, strong leadership, and personal readiness. Packed wi…
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What’s the point of a business plan — and do you really need one to start a business? In Episode 1/9 of our Business Planning Series on @Thefinancialdad we break down what a business plan actually is, why it matters, and how it can help you stay focused, organized, and profitable as you grow your business. Whether you're launching a side hustle, cr…
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What happens when a burned-out litigator walks away from the courtroom—not to retire, but to build something better? In this episode, Brian Glass sits down with Chicago-based attorney Jonathan Merel, who left a toxic law firm with no business plan, a second baby on the way, and a recession looming—just to prove he could build something human, moder…
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Thinking about starting a podcast for your business? Not so fast. In this episode of Pedal Stomper Productions, Josh breaks down the essential framework to help you decide: Is a branded podcast really the right move for your company? From common misconceptions (“I’ll go viral overnight!”) to strategic questions around audience fit, marketing alignm…
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Send us a text Are you paying too much in property taxes? The shocking truth is that 40.5% of homeowners across America are overpaying—often without even realizing it. This financial drain affects not just your monthly budget but can significantly impact your home's marketability when it's time to sell. Property tax assessments, determined by local…
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Sales Systems and Processes 🎯 Implementing a predictable prospecting system with specific daily call quotas, structured scripts, and follow-up procedures is essential for sales success and overcoming the disappointment dip. 📊 Over 70% of sales come from referrals, yet less than 20% of sales professionals ask for them, highlighting the need for a sy…
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Trial lawyer Brian Glass shares his framework for continuous professional improvement through intentional post-trial reflection and documentation. This approach has helped him learn from nearly 100 trials while avoiding repeated mistakes, and it can be adapted for any profession seeking strategic growth. • Document basic case information including …
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This week on The Home Builder Digital Marketing Podcast, Taylor Humphrey of Pacesetter Homes joins Greg and Kevin to discuss how home builders can distinguish their sales and marketing to create an exceptional home buyer experience. https://www.buildermarketingpodcast.com/episodes/266-distinguishing-your-sales-and-marketing-taylor-humphrey…
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Unlock Growth with Our Latest Podcast Episode: Understanding Local Competition Struggling to stand out in a crowded dental market? Tune in to the latest episode of The Perfect Place to Put a Practice Podcast from Doctor Demographics, where we reveal why knowing your local competition is the key to attracting more patients and growing your practice.…
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Optimal Posting Times 🕐 5am-8am and 5pm-11pm are the best times to post on social media, as people are in a high receptive state and more likely to engage positively with content during these morning and evening hours. 🏢 8am-5pm is the worst time to post on social media, with a dramatic drop in positivity around 2-4pm, as people's moods and sentime…
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In this episode of the Financial Dad Podcast, we sat down with Brian Richards, the founder and CEO of SaunaSpace. Brian shared his journey from real estate to the health and wellness industry, driven by personal health challenges. He talked about the evolution of his business, the importance of finding the right team, and the lessons learned along …
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Most lawyers chase prestige. Patrick Hagen chased freedom—and found it in a $35K clerkship, a debt-free JD, and a few well-timed LinkedIn posts. Patrick is a business litigator, a father of four, and the kind of lawyer who built his brand not through networking dinners or late-night emails—but by hitting publish on LinkedIn at 5AM. In this episode,…
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Want your podcast to break beyond the mic and truly build your brand? In this episode, we dig deep into growth strategies every small business owner and marketing manager needs to know. We start by laying the foundation for growth — with planning, audience identification, and content diversification. Then, we dive into expanding your reach through …
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Unique Aggregate Proposition (UAP) 🔍 UAP combines multiple skills or aspects to create a unique value proposition, making it more powerful than USP in today's globalized and digitized world where products are often commoditized. 🎨 Scott Adams found his UAP by merging comedy, business, and cartooning skills, demonstrating that being different trumps…
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Ever had that client who makes your stomach knot every time their name appears in your inbox? The one whose case you've kept far longer than you should have? You're not alone. Today I'm tackling my number one client tip for attorneys, and it's not what most expect. Forget marketing strategies or case valuation techniques – the most crucial skill is…
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