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Beyond the Mic: Proven Strategies to Grow Your Podcast and Platform
Manage episode 479544374 series 3583303
Want your podcast to break beyond the mic and truly build your brand?
In this episode, we dig deep into growth strategies every small business owner and marketing manager needs to know.
We start by laying the foundation for growth — with planning, audience identification, and content diversification. Then, we dive into expanding your reach through transcripts, video content, and social media engagement. Building a community, collaborating with others, and launching a newsletter are all key topics we cover to transform listeners into loyal followers.
We also explore powerful monetization strategies — from sponsorships and affiliate marketing to selling your own products or services. Plus, we discuss the impact of emerging technologies like AI and new platforms that can skyrocket your reach.
Finally, we wrap up by tackling a critical industry conversation: What is a podcast today?
We break down insights from the latest Oxford Road and Edison Research white paper, covering the identity crisis in podcasting and why advertisers are demanding better measurement standards.
This episode is a must for anyone serious about building a podcast that supports real business growth!
Ready to get serious about your podcast growth?
Join our Discord Server and let's chat about your podcast https://discord.gg/CWk9aUuNtM
Want to read about this? Check the blog!
https://www.pedalstomperproductions.com/blog
If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you! Click the link to sign up for a time.
https://pedalstomperproductions.as.me/no-pitch
Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox.
https://www.pedalstomperproductions.com/
Want to start your own podcast? https://www.pedalstomperproductions.com/contact-bedford
Book your time in our state of the art studios: https://www.pedalstomperproductions.com/podcast
Join our Discord Server and let's chat about your podcast https://discord.gg/CWk9aUuNtM
Want to read about this? Check the blog!
https://www.pedalstomperproductions.com/blog
Chapters
1. Introduction: Growing Your Podcast and "What is a Podcast?" (00:00:00)
2. Building a Solid Podcast Foundation (00:00:50)
3. Prep, Planning, and Identifying Your Audience (00:02:11)
4. Expanding Your Reach: Transcripts and Repurposing Content (00:04:10)
5. Leveraging Video Content to Increase Visibility (00:06:59)
6. Social Media Engagement and Diversification Warning (00:09:58)
7. Building a Community: From Listeners to Followers (00:12:50)
8. Collaborations, Partnerships, and Starting a Newsletter (00:15:30)
9. Monetization: Sponsorships, Affiliates, and Selling Products (00:18:38)
10. News Segment: Oxford & Edison "What is a Podcast?" Report (00:23:10)
11. Defining Podcast Standards and Future Proofing (00:26:26)
12. Closing: No-Pitch Podcast Consultation Invitation (00:27:44)
42 episodes
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