6 Podcast Formats That Build Brands
Manage episode 483678870 series 3583303
Sick of the same old interview or solo podcast episodes? This week, we flip the script.
Join us as we dive deep into 6 innovative podcast formats designed specifically for business podcasting, branded content creation, and small business marketing. Discover how you can use podcasting not just to speak—but to connect, educate, and convert your audience.
Whether you’re a marketing manager looking to strengthen your brand’s presence, or a small business owner ready to expand your digital content strategy, this episode explores powerful ways to make podcasting a core piece of your marketing funnel.
What You’ll Learn:
How to leverage brand storytelling to establish trust and build authority
Ways to structure limited series and themed seasons to boost listener retention
Tips for leading expert panel discussions that inspire diverse perspectives
Behind-the-scenes episodes that humanize your brand and build loyalty
Customer story formats that act as engaging and authentic testimonials
Creative hybrid approaches that combine storytelling and strategy
🎯 Perfect for professionals exploring podcasting for business growth, content marketing through podcasting, and brand-building through audio content.
If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you! Click the link to sign up for a time.
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Chapters
1. Intro: Let’s talk innovative podcast formats (00:00:00)
2. Why go beyond solo or interview formats? (00:00:19)
3. Narrative storytelling & brand journalism (00:01:18)
4. Using limited series and themed seasons (00:06:03)
5. Hosting expert panel discussions (without chaos) (00:10:33)
6. Behind-the-scenes podcasting for transparency & trust (00:14:54)
7. Using customer stories as audio testimonials (00:17:44)
8. Hybrid formats: Combine narrative with interviews (00:20:49)
9. Plan it out: Avoid podcasting chaos (00:23:34)
10. Recap & key takeaways (00:24:41)
44 episodes