What if I told you the secret to delivering exceptional client experiences in your law firm isn't working harder—it's working smarter through thoughtful automation? In this eye-opening presentation from the HONA Disrupt Festival, Brian Glass shares how his Virginia-based personal injury practice achieved 400% growth by combining cutting-edge automation with deep human connection.
When COVID-19 hit, the traditional client engagement model collapsed overnight. No more in-person consultations. No more handshakes. Just voices on phones and faces on screens. For many firms, this created a devastating disconnect with clients. But for Brian's team, it sparked an innovation opportunity: using technology to become more human, not less.
Brian pulls back the curtain on his firm's client journey, contrasting "good automation" that feels warm and anticipatory with "bad automation" that feels cold and transactional. The difference is striking. From personalized video messages that address clients' unspoken fears to "shock and awe" welcome boxes that arrive at clients' homes within days of signing, these touchpoints create the emotional foundation for trust throughout the case lifecycle.
The most powerful insight? Clients don't judge law firms primarily on case results—they judge them on communication. A staggering 50% of malpractice claims involve communication failures, not competency issues. This explains why a firm can secure an objectively excellent settlement yet still receive scathing reviews if the client's emotional journey wasn't properly managed.
Brian's approach has yielded not just remarkable growth, but something even more valuable: clients who feel genuinely cared for during one of life's most stressful experiences. By automating the redundant, his team maximizes the personal, creating space for the empathy that distinguishes exceptional client service from merely adequate representation.
Ready to transform your practice through automation that enhances humanity rather than diminishes it? Discover how to create systems that free your mental bandwidth for the high-value work only you can do, while still delivering the consistent, caring communication your clients crave.

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.
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