Best Sturm Media LLC Podcasts (2025)

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3 SEO Epiphanies That Changed Everything (and Helped Me Outrank the NYT) 9:45

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8h ago9:45

9:45

E810: I share three of the biggest SEO epiphanies I’ve ever had. These discoveries completely changed how I approach ranking on Google - and they’ve helped me get results faster and more effectively than ever before. One of these insights even allowed me to outrank The New York Times within just five minutes of publishing a page. Another revealed w…

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Google Kills 100-Result Pages: SEO Tools in Chaos 9:39

1h ago9:39

9:39

E809: Google just killed the &num=100 parameter - no more 100-result SERPs. Search results are now capped at 10 per page, and the fallout is shaking the SEO industry. Rank tracking tools like Ahrefs and Semrush are struggling, Google Search Console data looks broken, and SEOs everywhere are scrambling to make sense of the changes. In this episode, …

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Cloud Links Explained: What They Are, How They Work, and If You Should Use Them 18:09

9h ago18:09

18:09

E808: Cloud links are popping up everywhere in SEO circles - but are they a smart way to build authority, or just another risky black hat tactic? Jesper Nissen joins to break down exactly what cloud links are, how they’re built on platforms like Amazon, Google, and Azure, why SEOs use them, and the real risks vs. rewards. We cover: - What cloud lin…

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Link Building in 2025: First 10 Links, Linkable Assets & HCU Wins (w/ Cyrus Shepard) 1:05:32

3d ago1:05:32

1:05:32

E807: The link game has changed. Cyrus Shepard breaks down how to get your first 10 backlinks fast, build linkable assets that earn links on autopilot, and recover (for real) after Google’s Helpful Content Update - plus why personal experience now beats keyword stuffing. What you’ll learn - The “first 10 links” playbook: friends, partners, Chamber …

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Schema Is Useless for LLMs: The SEO Lie That’s Finally Exposed 9:12

3h ago9:12

9:12

E806: Since the release of ChatGPT, SEO influencers and agencies have been pushing the idea that schema is essential for LLMs - and as it turns out, this is a complete lie. I break down the viral studies proving that structured data does not help with AI Search visibility, and why agencies charging thousands for “schema for LLMs” are selling snake …

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SEO Isn’t Dead - It’s Just Your Rankings Collapsed 4:37

3d ago4:37

4:37

E805: A co-founder of a billion-dollar content marketing company and CRM went on a huge business podcast and blamed AI for their traffic collapse. But the truth is simple: they lost rankings, and fewer clicks followed. I dive into the reality behind the latest “SEO is dead” claims. Everyone loves to blame AI, ChatGPT, and Google’s new AI Overviews …

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Local SEO in 2025: What Actually Works (w/ Joy Hawkins) 1:05:41

4h ago1:05:41

1:05:41

E804: Local SEO is changing fast in 2025 - AI Overviews, reviews, hours, link building, service area pages… what actually works right now? Joy Hawkins, founder of Sterling Sky and one of the leading experts in local SEO, joins the podcast! We cover: - How AI Overviews are influencing local rankings - The #1 local SEO mistake most businesses make (a…

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Google’s War on Scaled AI Content: The Rise and Fall of AInvest 13:56

3h ago13:56

13:56

E803: Google is pursuing AI-generated content hard in its recent Spam Update. I share the dramatic collapse of AInvest, the AI-generated financial news site that rocketed from 275,000 to 9.6 million monthly clicks in just two months - and now has come crashing down. We’ll cover: - How AInvest scaled AI content to dominate Google search - Why the Au…

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Entity SEO, Parasite Hacks & Google Patches - with Jesper Nissen 1:29:02

39m ago1:29:02

1:29:02

E802: Jesper Nissen joins the show to break down Entity SEO - what it is, why it works, and how to use entities across on-page “ranking zones” to move up the SERPs. We also explain parasite SEO trends (Claude Artifacts, Reddit, Threads, YouTube, LinkedIn), what Google just patched, and what still works right now. Tons of practical general, local, a…

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Massive Parasite SEO Attack on .Gov & .Edu Sites (Duke, Michigan, California) 8:20

5h ago8:20

8:20

E801: A massive Parasite SEO attack targeting .gov and .edu sites - including Duke University, Michigan.gov, and CA.gov - is going crazy. Viral research on how attackers hijacked high-authority domains to rank instantly for illicit keywords, pulling in millions of visitors overnight. You’ll learn: - How Parasite SEO exploits vulnerable CMS systems …

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AI Sites Get Smacked: Google’s August Spam Update, AInvest’s Crash & How to Actually Win SEO 1:36:29

11d ago1:36:29

1:36:29

E800: Gagan Ghotra joins the show. We break down Google’s 2025 August Spam Update, the meteoric rise and sudden drop of AInvest, and a practical playbook for what actually works in SEO right now. Gagan and I share fresh insights on Google Discover, scaled content abuse, UGC dominance (Reddit/TikTok), image SEO that drives conversions, and why nichi…

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Google Admits: The Open Web Is in Rapid Decline (What It Means for SEO) 6:52

5h ago6:52

6:52

E799: Google just admitted in a recent court filing that the open web is in rapid decline - directly contradicting what its own executives said just months ago. What does this mean for SEO, link building, and authority signals? I break down: - Why fewer blogs and independent publishers are changing Google’s algorithms - How backlinks are evolving (…

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AI SEO vs “Normal” SEO: Winning LLMs with Brand-First Strategy - Steve Toth 55:05

6d ago55:05

55:05

E798: AI SEO is not the same as “normal” SEO. The legend, Steve Toth, joins the podcast to explain how brands can win on LLMs like ChatGPT, Perplexity, and AI Overviews by focusing on brand-first SEO instead of simply chasing non-branded keywords. We break down: - What the Truth Alignment Framework is and why it matters - How to optimize so ChatGPT…

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Do Domains & TLDs Really Matter for SEO? Google Finally Answers 11:34

8d ago11:34

11:34

E797: Do domains and top-level domains (TLDs) actually impact your SEO? We answer a real Reddit question about whether using a .com, .xyz, or even a hyphenated domain makes a difference in search rankings. For once, Google gave a clear answer - straight from John Mueller, the public face of Google Search. We’ll break down what he said, why certain …

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The Secret Algorithm: Build Authority in 15 Minutes a Day 10:40

9d ago10:40

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E796: What’s the “secret algorithm” for growing on 𝕏, Instagram, TikTok, YouTube - and even on Google? I break down Nikita Bier’s viral advice on how to become the go-to authority in your niche by sharing short, useful insights consistently. Whether you’re building an audience on social media or trying to rank your website with SEO, the principle i…

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LLM Search & SEO: Why Action Keywords Win in the AI Era 10:37

1d ago10:37

10:37

E795: LLM Search is making action keywords a necessity. SEOs who neglect this are going to lose. I break down the shift from informational queries to action-based commands - and why this change is critical for your SEO strategy. You’ll learn how to map customer tasks into bottom-of-funnel keywords, why AI is cannibalizing top-of-funnel traffic, and…

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Google’s August Spam Update: Traffic Surges, SEO Wins & What’s Next 8:04

3d ago8:04

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E794: Google’s August 2025 Spam Update is shaking up the SEO world, but not in the way many expected. Some sites are skyrocketing to all-time highs. I break down what’s really happening, share real-world examples, and explain why sites focused on fundamentals, EEAT, and topical authority are thriving. We’ll cover: - Why traffic is surging for some …

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This Guy Hacked Google & AI With a Single Press Release 8:18

3d ago8:18

8:18

E793: Max Roslyakov’s single press release managed to push down negative content on Google and even influenced how AI tools reported information. I walk through the full story of how one inexpensive press release changed search rankings and shaped AI-generated answers. What started as an attempt to bury a negative comparison post ended up exposing …

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The Trick to Recover Lost Google Rankings Fast 7:57

4d ago7:57

7:57

E792: I break down an underrated SEO trick that helps you recover lost rankings fast. From anchor text links to content refreshing, long-tail keyword strategies, index cleanup, and more, you’ll hear practical tactics real SEOs are using right now to stay ahead. We’ll cover: - How one simple link can restore rankings in days - Why refreshing content…

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Google Escapes Chrome Breakup: What the Antitrust Ruling Means for SEO 9:22

6d ago9:22

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E791: Google just dodged its massive antitrust penalty - being forced to sell Chrome. A U.S. judge ruled against the DOJ’s harshest remedies, letting Google keep its browser but banning exclusive contracts and ordering data sharing with rivals. In this episode, I break down: - Why Google stock jumped 8% after the ruling - What this means for Chrome…

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Claude Artifacts Work: How I Ranked #1 on Google in 24 Hours 11:28

7d ago11:28

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E790: I break down my experiment using Claude Artifacts to rank #1 on Google - in 24 hours. I take you step-by-step through the process: - Creating a fictional brand with ChatGPT and using Claude to turn that copy into a fully published artifact. - Why branded keywords hit #1 almost instantly, and how non-branded keywords also started ranking. - Th…

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The SEO Formula That Gets Enterprise Sales 9:00

19d ago9:00

9:00

E789: I break down a simple yet lucrative SEO formula that will help you land big purchase orders from enterprise clients. Most marketers chase high-volume keywords, but the real money comes from targeting ultra-specific, low-volume searches that signal high intent from big companies, schools, hospitals, agencies, and more. You’ll learn: - The exac…

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Rank #1 on Google in 5 Hours with Claude Artifacts (AI Parasite SEO) 7:50

20d ago7:50

7:50

E788: How to use Claude AI artifacts for parasite SEO to rank on Google in just a few hours. This method leverages Claude’s publishing feature to create brand-focused content that gets indexed quickly and can push competitors off page one. What I cover in this episode: - How to use Claude AI to publish artifacts for SEO - Why parasite SEO is effect…

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The #1 SEO Hack: Why Content Refreshes Beat New Content 6:28

21d ago6:28

6:28

E787: Most people think the best way to grow in SEO is by publishing more content. But what if the real secret to ranking higher and getting more traffic is… refreshing the content you already have? I break down why content refreshes are one of the best (and most underrated) SEO hacks. You’ll learn: - Why updating old posts often beats creating new…

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Boost Blog Engagement with Easy AI Quizzes 9:18

22d ago9:18

9:18

E786: Use AI quizzes to keep readers on your blog longer and make your content more engaging. I share exactly how to add quizzes to your posts in three simple levels - from basic to advanced - so you can improve time on site and guide readers toward your most important content. Here’s what you’ll learn: - How to create a quick end-of-post comprehen…

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Google August Spam Update Explained: SEO Volatility & Early Insights 7:01

23d ago7:01

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E785: Google’s August Spam Update is underway - and it’s already causing massive SEO volatility across sites worldwide. I break down what’s happening, how Semrush is calling it a “Google Quake,” and what early insights we can pull from the data. We’ll cover: - What Google says this update is targeting - How volatility is at record highs (9.3/10!) -…

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Why SEO in Other Languages Is So Much Easier (and How to Do It Right) 54:47

24d ago54:47

54:47

E784: Most people think SEO in other languages is harder… but the truth is, it’s actually way easier. I’m joined by SEO, Ayoub Rhillane. We break down why ranking in French, Arabic, and other non-English markets can be so much faster, the common mistakes businesses make, and how to use keywords, hreflang, and backlinks the right way. We also go dee…

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Does Cloudflare Hurt SEO? Google (and SEOs) Respond 11:27

25d ago11:27

11:27

E783: Everyone freaked out after hearing the “bad neighborhood” test where dedicated IP addresses massively outperformed shared hosting in SEO rankings. Today, I’m following up with the claim that Cloudflare’s shared IP addresses could pose a serious SEO risk. I break down a shocking case study where a site lost almost all of its rankings overnight…

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Parasite SEO, Press Releases & Manipulating AI Overviews 1:10:25

26d ago1:10:25

1:10:25

E782: My guest, Harpreet Singh, discovered the AI Overviews press release manipulation trick. In this episode, we share some of the most controversial and underrated SEO tactics of 2025 - including parasite SEO and how $6 press releases can shape what Google, ChatGPT, and Perplexity say about your brand. We break down: - Parasite SEO and why it sti…

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Inside Chrome’s Secret Semantic Engine: Chunking, Embeddings & AI Search 7:48

27d ago7:48

7:48

E781: We look at Chrome’s internal search system. Chris Long explains Dan Petrovic (Dejan SEO)’s analysis of how Chrome breaks down web pages and stores information using chunking and embeddings. Topics include: - How Chrome’s document chunker splits pages into smaller sections - The embedding system that stores browsing history in vector form - Ho…

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Control Your Destiny with SEO: Shortening Sales Cycles with Google Snippets 8:25

28d ago8:25

8:25

E780: SEO strategy for Google snippets - learn how to control your brand narrative, dominate “People Also Ask,” and shorten sales cycles. I show you how to use FAQ snippets and search features to position your business as the clear choice. You’ll discover: - How to use Google snippets to boost SEO and conversions - Why PR + SEO together build autho…

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Beating Google with AI SEO, Brand Signals & Obnoxiously Long Titles 1:23:28

29d ago1:23:28

1:23:28

E779: How well does AI content rank? I sit down with Mike Friedman from The SEO Pub to break down what’s really working in SEO right now - from AI-generated content and brand authority signals to the underrated power of ridiculously long title tags. We talk about: - Why AI SEO still works (and where it fails) - How brand building beats backlinks in…

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How HubSpot Lost Its SEO Crown - And What You Can Learn 7:24

30d ago7:24

7:24

E778: HubSpot once dominated organic search with 24 million monthly clicks from Google. Today, that number has plummeted to just 4.2 million - and they have already been overtaken by mere startups. I break down why HubSpot’s traffic collapsed and the critical role topical authority plays in SEO. You’ll learn: - Why HubSpot’s “blog about everything”…

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Buying Backlinks: Smart SEO Strategy or Dangerous Gamble? 12:31

1M ago12:31

12:31

E777: Are paid backlinks the ultimate SEO shortcut… or a dangerous trap that could tank your rankings? I break down the heated debate from the SEO community about whether buying backlinks is ever worth the risk. We’ll cover: - Why some marketers swear by $500+ “high quality” backlinks - The dangers of cheap link farms and PBNs - What Google actuall…

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Why Images Might Be Hurting Your SEO (Lessons from 6M Visitors) 8:19

1M ago8:19

8:19

E776: Most people assume images at the top of a blog post or landing page improve SEO. In reality, the opposite can often be true. I explain when images help and when they actually hurt your search performance. You’ll discover: - Why top-of-funnel content often performs better without a big header image. - How bottom-of-funnel landing pages should …

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5.5M Monthly Visitors in 2 Months: The AI SEO Playbook 10:54

1M ago10:54

10:54

E775: 5.5M monthly organic visitors in just 2 months?! I break down one of the craziest SEO growth stories I’ve ever seen - a site that scaled from ~300K visitors to 5.5M, fueled by smart AI content strategies. You’ll learn: - How AI content can drive massive organic traffic - The role of EEAT (experience, expertise, authoritativeness, trustworthin…

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The Truth About Backlinks: Why You Don’t Need Hundreds to Rank 6:31

1M ago6:31

6:31

E774: Backlinks are one of the most misunderstood parts of SEO. You’ll often hear that “backlinks are everything” - but that’s simply not true. I break down when backlinks actually matter, when they don’t, and why most businesses already have enough authority to rank without spending endless hours chasing links. You’ll learn: - Why backlinks are ov…

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Niche SEO That Brings Readers: Poetry, Short Stories & Creative Blogs 15:47

1M ago15:47

15:47

E773: I break down how to use niche SEO to actually bring an audience to your work. You’ll hear real keyword examples (like “poetry about sadness” and “short stories in space”) that are wide open on Google right now - and how to target them so your writing or products or services gets discovered. I’ll show you: - How to find low-competition keyword…

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LLMs.txt Is Dead? Why AI Bots Aren’t Listening 7:15

1M ago7:15

7:15

E772: LLMs.txt was hyped as the next big thing in SEO - but are AI bots even using it? I break down fresh research from Adobe’s SEO Strategist, Flavio Longato, that exposes the reality: GPT, Claude, and Perplexity aren’t crawling your LLMs.txt at all. I’ll share the data, explain why this “AI SEO” tactic is dead on arrival, and reveal two unique st…

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The #1 SEO Mistake Still Killing Rankings in 2025 10:40

1M ago10:40

10:40

E771: Are you still making the biggest SEO mistake of 2025? It’s surprisingly common, it’s quietly killing rankings, and most marketers don’t even realize they’re doing it. You’ll discover: - The subtle difference between writing for search engines vs. writing for searchers - How to spot this ranking-killing habit in your own content - Why modern a…

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The SEO Scheme That Gets You Free Content, Backlinks, and Brand Searches 11:09

1M ago11:09

11:09

E770: My proven SEO strategy for getting free content, earning natural industry backlinks, and increasing branded searches - all while building topical authority in your niche. This is a repeatable system that turns industry experts into content contributors who help grow your traffic, brand awareness, and search rankings. You’ll discover how to: -…

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3 Marketing Exercises Every Marketer Should Try (One Changed My Life) 15:18

1M ago15:18

15:18

E769: Three powerful marketing exercises that will significantly improve your SEO, boost your copywriting, and strengthen your overall digital marketing results. These exercises are used by top marketers to increase visibility, build authority, and drive long-term business growth. In this episode, you’ll learn how to: - Structure your website for b…

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$6 Press Releases Are Hacking ChatGPT, Perplexity, and Google 7:50

1M ago7:50

7:50

E768: A single $6 press release can hijack ChatGPT’s results, Perplexity’s answers, and Google’s AI Overviews - and hardly anyone is talking about it. I break down a way to influence AI search rankings with bulk press releases, why it works, and how brands could exploit it for SEO gains. You’ll learn: - The exact tactic used to game AI - How AB New…

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Next-Level Parasite SEO: Ranking #1 on Google with UGC & Backlinks 10:04

1M ago10:04

10:04

E767: The juiced-up next-level parasite SEO tactic that’s helping marketers rank #1 on Google - fast. I break down how savvy SEOs are gaming high-authority user-generated content platforms like Reddit, Medium, and LinkedIn Pulse, then juicing those posts with backlinks to dominate competitive keywords. You’ll learn: - What Parasite SEO is and why i…

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13 Underrated SEO Tips That Actually Work (From Reddit’s Best) 14:14

1M ago14:14

14:14

E766: Real SEO tips and hacks that bring traffic. I share my favorite underrated SEO strategies from a killer Reddit thread. These tips are weird, creative, and proven to work - from boosting rankings with image file names to clever backlink hacks you’ve never heard of. You’ll learn: - How to structure your site for maximum credibility with Google …

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Grok’s Big Privacy Problem? How Businesses Are Gaming Google With Shared Chats 11:20

2M ago11:20

11:20

E765: Grok seems to be quietly indexing all shared chats by default - as Google is showing them to the world. I dig into: - How I discovered Grok chats ranking for thousands of keywords on Google - The massive privacy risk - from leaked API keys to sensitive corporate strategies - Parasite SEO tactics marketers are using to hijack Grok for Google r…

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This ‘Useless’ SEO Tactic Might Actually Boost Your Rankings 11:38

2M ago11:38

11:38

764: Most SEOs believe reciprocal backlinks are worthless. I explain why a small minority believes them to be anything but. I explain what reciprocal backlinks are, how to do them, what not to do, and why they may actually carry SEO value. You’ll learn: - What reciprocal backlinks actually are - Why Google says they’re risky - and when they’re not …

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The SEO Trick That Breaks All the Rules: How Ultra-Long Page Titles Boost Rankings 10:01

2M ago10:01

10:01

E763: Are longer page titles better? This is how 200+ character title tags actually boosted Google rankings and improved organic traffic, despite the traditional 60-character limit. I share SEO case studies showing these crazy results. You’ll learn: - Why ultra long title tags can outperform short ones for SEO - Example ultra long page titles - How…

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The Unsplash Backlink Hack: How to Earn 100+ Links with Free Photos 11:06

2M ago11:06

11:06

E762: I share a link-building strategy for earning hundreds of backlinks by posting photos on Unsplash and Pexels. You’ll learn: - How one person generated 100-200 backlinks per photo - Tracking where your photos are being used - Crafting outreach messages that get results - Can you automate parts of the process to save time If you’re looking for p…

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EEAT Made Simple: Fast, Easy Steps to Improve Your SEO 9:00

2M ago9:00

9:00

E761: I break down EEAT - Experience, Expertise, Authoritativeness, and Trustworthiness - into simple, actionable steps you can implement today. Google uses EEAT as a major factor to decide which sites deserve top spots in search results. But here’s the good news - you don’t need to be a giant brand or spend a fortune to build it. I’ll walk you thr…