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Google’s AI Is Rewriting Meta Descriptions (And Killing Top-of-Funnel SEO)
Manage episode 511457830 series 3561734
E824: Google looks to be dropping a big change: AI-generated meta descriptions made to perfectly satisfy search intent.
That means fewer clicks for shallow, top-of-funnel content - and a massive shift in SEO strategy.
I break down: - What Google’s AI meta descriptions mean for your traffic - Why top-of-funnel content is more vulnerable than ever - The two content strategies that still win clicks - How to focus on bottom-of-funnel keywords that actually convert
If you rely on SEO for leads, customers, or sales, this update changes the game. Don’t panic - adapt.
⭐️ Paul Shapiro’s post - https://www.linkedin.com/feed/update/urn:li:activity:7379270921792167936/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction: The Shift in Content 00:16 Google's AI in Meta Descriptions 02:05 Implications for SEO 03:31 Strategies for Effective Content 04:53 Targeting Transactional Keywords 07:23 Final Thoughts and Recommendations
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#metadescription #searchengineoptimization #digitalmarketing #seostrategy
822 episodes
Manage episode 511457830 series 3561734
E824: Google looks to be dropping a big change: AI-generated meta descriptions made to perfectly satisfy search intent.
That means fewer clicks for shallow, top-of-funnel content - and a massive shift in SEO strategy.
I break down: - What Google’s AI meta descriptions mean for your traffic - Why top-of-funnel content is more vulnerable than ever - The two content strategies that still win clicks - How to focus on bottom-of-funnel keywords that actually convert
If you rely on SEO for leads, customers, or sales, this update changes the game. Don’t panic - adapt.
⭐️ Paul Shapiro’s post - https://www.linkedin.com/feed/update/urn:li:activity:7379270921792167936/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction: The Shift in Content 00:16 Google's AI in Meta Descriptions 02:05 Implications for SEO 03:31 Strategies for Effective Content 04:53 Targeting Transactional Keywords 07:23 Final Thoughts and Recommendations
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#metadescription #searchengineoptimization #digitalmarketing #seostrategy
822 episodes
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