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Why HubSpot Lost 20M Clicks (and How They Plan to Recover)

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Manage episode 510131479 series 3561734
Content provided by Sturm Media LLC and Edward Sturm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sturm Media LLC and Edward Sturm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

E820: HubSpot’s organic traffic collapsed from 24M monthly clicks down to just 3.6M - their lowest since 2018.

At Inbound 2025, they shared how they plan to recover with a new SEO and Answer Engine Optimization (AEO) strategy.

I break down: - The shocking data behind HubSpot’s SEO decline - Why top-of-funnel content stopped working - Their pivot to product-focused & down-funnel content - Content pruning, refreshing, and experiment tracking - The new success metrics HubSpot is using (mentions, citations, share of voice, sentiment)

This is a must-watch if you want to understand where SEO is heading in 2026 - and how to avoid the mistakes even huge brands like HubSpot made.

⭐️ Gagan Ghotra’s post - https://x.com/gaganghotra_/status/1972968409995624781 ⭐️ Content Refreshes in SEO: How to Double Your Traffic Fast - https://edwardsturm.com/articles/content-refreshes-seo-double-traffic-fast/ ⭐️ Work Momentum During a Flood - https://www.youtube.com/watch?v=HTnjb-BGBIQ ⭐️ 1 Billion Users on Google Discover - The SEO Opportunity Everyone’s Sleeping On - https://www.youtube.com/watch?v=A8X4y9yDP18 ⭐️ How I Run SEO Experiments - https://youtu.be/bwWFAnc_cB4?si=moUBLZO5o-BSZ77Z

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 The Flood That Almost Stopped the Podcast 01:23 Introduction to HubSpot's Inbound 2025 Conference 02:11 Gagan Ghotra's Insights on HubSpot's Strategy 02:22 HubSpot's Content Strategy Shift 03:20 SEO Challenges and Changes at HubSpot 05:40 Focusing on Product-Related Topics 07:50 Experimenting with New Tactics 08:42 Updating and Pruning Content 11:17 Adopting New Metrics for Success 12:00 Conclusion and Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #contentmarketing #seotips #digitalmarketing

  continue reading

819 episodes

Artwork
iconShare
 
Manage episode 510131479 series 3561734
Content provided by Sturm Media LLC and Edward Sturm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sturm Media LLC and Edward Sturm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

E820: HubSpot’s organic traffic collapsed from 24M monthly clicks down to just 3.6M - their lowest since 2018.

At Inbound 2025, they shared how they plan to recover with a new SEO and Answer Engine Optimization (AEO) strategy.

I break down: - The shocking data behind HubSpot’s SEO decline - Why top-of-funnel content stopped working - Their pivot to product-focused & down-funnel content - Content pruning, refreshing, and experiment tracking - The new success metrics HubSpot is using (mentions, citations, share of voice, sentiment)

This is a must-watch if you want to understand where SEO is heading in 2026 - and how to avoid the mistakes even huge brands like HubSpot made.

⭐️ Gagan Ghotra’s post - https://x.com/gaganghotra_/status/1972968409995624781 ⭐️ Content Refreshes in SEO: How to Double Your Traffic Fast - https://edwardsturm.com/articles/content-refreshes-seo-double-traffic-fast/ ⭐️ Work Momentum During a Flood - https://www.youtube.com/watch?v=HTnjb-BGBIQ ⭐️ 1 Billion Users on Google Discover - The SEO Opportunity Everyone’s Sleeping On - https://www.youtube.com/watch?v=A8X4y9yDP18 ⭐️ How I Run SEO Experiments - https://youtu.be/bwWFAnc_cB4?si=moUBLZO5o-BSZ77Z

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 The Flood That Almost Stopped the Podcast 01:23 Introduction to HubSpot's Inbound 2025 Conference 02:11 Gagan Ghotra's Insights on HubSpot's Strategy 02:22 HubSpot's Content Strategy Shift 03:20 SEO Challenges and Changes at HubSpot 05:40 Focusing on Product-Related Topics 07:50 Experimenting with New Tactics 08:42 Updating and Pruning Content 11:17 Adopting New Metrics for Success 12:00 Conclusion and Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #contentmarketing #seotips #digitalmarketing

  continue reading

819 episodes

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