E799: Google just admitted in a recent court filing that the open web is in rapid decline - directly contradicting what its own executives said just months ago. What does this mean for SEO, link building, and authority signals?

I break down: - Why fewer blogs and independent publishers are changing Google’s algorithms - How backlinks are evolving (and why they might be more important than ever) - New authority signals Google is leaning on beyond traditional links - Why this shift could actually be good news for savvy SEOs - Practical strategies to future-proof your SEO in a shrinking competitive landscape

Whether you’re a marketer, SEO, or business owner, understanding this shift is crucial to staying ahead.

⭐️ New Google Court Doc: Open Web Is In Rapid Decline - https://www.seroundtable.com/google-open-web-is-in-rapid-decline-40068.html

⭐️ State of Search Q2 2025: Behaviors, Trends, and Clicks Across the US & Europe - https://datos.live/report/state-of-search-q2-2025/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction: The State of Web Publishing 00:09 Google's Contradictory Statements on the Open Web 00:22 Implications for SEO and Link Building 00:55 The Decline of the Open Web 01:16 Closed Ecosystems vs. Open Web 02:01 Google's Algorithm Adjustments 02:12 New Authority Signals in SEO 03:34 Holistic Marketing Strategies 04:21 SEO in a Changing Landscape 04:49 Opportunities for SEOs in the AI Era 06:02 Conclusion and Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #linkbuilding #seotips #marketingnews