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LLM SEO: Short-Term Hacks vs Long-Term Wins (AI Overviews, Perplexity, ChatGPT)

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Manage episode 508890098 series 3561734
Content provided by Sturm Media LLC and Edward Sturm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sturm Media LLC and Edward Sturm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

E816: How brands show up inside AI search - what still works, what’s dead, and how to play the long game without getting sucked into spammy tactics.

Malte Landwehr joins the podcast and we cover real-world experiments, why 50-posts-a-day AI content “works”…until it doesn’t, and how different models (ChatGPT, Perplexity, Gemini, Grok) favor different sources.

We also bust myths around Schema/EEAT and LLM.txt, talk Cloudflare vs AI crawlers, and outline the 20% moves that get 80% of results.

What you’ll learn: - How (and when) LLMs can be manipulated - and why it’s fragile - Short-term content spam vs sustainable brand/authority building - Model biases: Reddit/YouTube/editorial sources and “fan-out” queries - Transactional SEO in an AI world (and why it still converts) - The truth about Schema, EEAT, and LLM.txt (correlation ≠ causation) - Cloudflare’s AI crawler blocking and what it means for visibility - Practical brand signals that move the needle across AI and search

Guest: We’re joined by Malte Landwehr, the founder of Peec AI - a tool that tracks brand visibility inside LLM answers across ChatGPT, Perplexity, Google AI Overviews, and more.

Takeaways: - Be obsessively consistent in how you describe your brand everywhere - Earn mentions on the sources your audience (and the models) already trust - Prioritize durable, transactional pages; let info content support authority - Use model “fan-out” behavior to inform content angles and titles

If you enjoyed this, subscribe for daily deep dives on AI, SEO, and growth.

⭐️ Malte Landwehr on 𝕏 - https://x.com/MalteLandwehr ⭐️ Malte Landwehr on LinkedIn - https://www.linkedin.com/in/landwehr/ ⭐️ Peec AI - https://peec.ai/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to Spammy SEO Techniques 00:55 Short-Term Gains vs. Long-Term Strategies 04:34 AI Tools and Content Strategies 10:13 Understanding AI and SEO Correlations 23:32 Debunking SEO Myths 40:28 Grok and Claude Artifacts in Google Search 41:18 Key Recommendations for New Websites 43:35 Cloudflare's AI Crawler Block Controversy 45:38 The Future of SEO and AI Search 53:35 Transactional vs Informational SEO 01:13:57 Building Authority and Trust in SEO 01:16:52 Conclusion and Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#generativeengineoptimization #searchengineoptimization #seotips #llmstxt

  continue reading

820 episodes

Artwork
iconShare
 
Manage episode 508890098 series 3561734
Content provided by Sturm Media LLC and Edward Sturm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sturm Media LLC and Edward Sturm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

E816: How brands show up inside AI search - what still works, what’s dead, and how to play the long game without getting sucked into spammy tactics.

Malte Landwehr joins the podcast and we cover real-world experiments, why 50-posts-a-day AI content “works”…until it doesn’t, and how different models (ChatGPT, Perplexity, Gemini, Grok) favor different sources.

We also bust myths around Schema/EEAT and LLM.txt, talk Cloudflare vs AI crawlers, and outline the 20% moves that get 80% of results.

What you’ll learn: - How (and when) LLMs can be manipulated - and why it’s fragile - Short-term content spam vs sustainable brand/authority building - Model biases: Reddit/YouTube/editorial sources and “fan-out” queries - Transactional SEO in an AI world (and why it still converts) - The truth about Schema, EEAT, and LLM.txt (correlation ≠ causation) - Cloudflare’s AI crawler blocking and what it means for visibility - Practical brand signals that move the needle across AI and search

Guest: We’re joined by Malte Landwehr, the founder of Peec AI - a tool that tracks brand visibility inside LLM answers across ChatGPT, Perplexity, Google AI Overviews, and more.

Takeaways: - Be obsessively consistent in how you describe your brand everywhere - Earn mentions on the sources your audience (and the models) already trust - Prioritize durable, transactional pages; let info content support authority - Use model “fan-out” behavior to inform content angles and titles

If you enjoyed this, subscribe for daily deep dives on AI, SEO, and growth.

⭐️ Malte Landwehr on 𝕏 - https://x.com/MalteLandwehr ⭐️ Malte Landwehr on LinkedIn - https://www.linkedin.com/in/landwehr/ ⭐️ Peec AI - https://peec.ai/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to Spammy SEO Techniques 00:55 Short-Term Gains vs. Long-Term Strategies 04:34 AI Tools and Content Strategies 10:13 Understanding AI and SEO Correlations 23:32 Debunking SEO Myths 40:28 Grok and Claude Artifacts in Google Search 41:18 Key Recommendations for New Websites 43:35 Cloudflare's AI Crawler Block Controversy 45:38 The Future of SEO and AI Search 53:35 Transactional vs Informational SEO 01:13:57 Building Authority and Trust in SEO 01:16:52 Conclusion and Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#generativeengineoptimization #searchengineoptimization #seotips #llmstxt

  continue reading

820 episodes

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