How Direct Mail Became a Secret Weapon in the Digital Age (And How To Do a Campaign)

The Edward Show

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6d ago 52:21

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E828: Direct mail has quietly made a comeback. In a world crowded with emails and digital ads, physical mail is getting attention again - and delivering real results.

Wilson Zehr joins the show to break down how to easily do direct mail campaigns.

He’s been doing direct mail since 1999 and built a technology company that makes sending physical mail as simple as sending an email.

Wilson explains how direct mail has evolved, why it now performs better in some cases than digital marketing, and exactly how to set up and measure your own campaign.

We discuss: - How direct mail works in today’s digital landscape - How to find and target the right mailing list - The costs, ROI, and tracking methods that matter - When to use postcards vs. letters - Real examples of businesses using direct mail effectively

If you’ve ever wondered how physical mail still fits into modern marketing, this episode breaks it down step by step.

⭐️ Zairmail - https://www.zairmail.com/ ⭐️ Wilson Zehr on LinkedIn - https://www.linkedin.com/in/wilsonzehr/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Evolution of Direct Mail in the Digital Age 00:34 Zairmail: Bridging Legacy and Digital 01:40 Speedy: A New Direct Mail Application 02:37 The Appeal of Direct Mail 03:26 Basics of Setting Up a Direct Mail Campaign 04:50 Finding the Right Contacts for Direct Mail 06:59 Success Factors in Direct Mail Campaigns 08:57 Practical Examples and Niche Markets 15:57 Cost and ROI of Direct Mail 26:03 Comparing Direct Mail with Digital Campaigns 26:35 Challenges of Email Marketing 27:31 Effectiveness of Direct Mail 28:22 Combining Direct Mail with Digital Funnels 30:42 Case Studies and Examples 31:35 Targeting New Movers for Local Businesses 35:18 Automating Direct Mail Campaigns 38:17 Crafting Compelling Direct Mail 46:29 Innovative Direct Mail Campaigns 49:41 Conclusion and Final Thoughts

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#directmail #ecommerce #marketingstrategy #marketing

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