How Originality.ai Dominates SEO: Ranking for 13,000 High-Value Keywords with 78K Backlinks

The Edward Show

Content provided by Sturm Media LLC and Edward Sturm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sturm Media LLC and Edward Sturm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

6d ago 1:25:37

MP3•Episode home

E836: How did Originality.ai become one of the biggest SEO success stories in the AI space?

I sit down with the company’s CMO, Madeleine Lambert, who explains the strategies that took her startup from zero to ranking for 13,000+ high-value keywords and earning 78,000 backlinks - all without outside funding.

We discuss: • How they built a content marketing operation from the ground up. • The digital PR and data studies that generated thousands of backlinks. • Why Google penalizes AI-written content and how to avoid it. • The SEO mistakes that cost tens of thousands and what they learned. • How Originality.ai approaches AI content, human writing, and the future of search. • How they use social listening and Reddit engagement to shape brand perception. • Why consistency across LinkedIn, YouTube, and other platforms boosts LLM visibility. • Building a lean marketing team and workflow that scales without investors. • The strategy they use to rank for competitor brand keywords and capture their search traffic.

This episode offers practical lessons on scaling organic traffic, ranking for competitive keywords, and building a sustainable SEO strategy in the age of AI.

⭐️ Use Originality.ai here - https://originality.ai/ ⭐️ Madeleine Lambert on LinkedIn - https://www.linkedin.com/in/madeleine-lambert-b6426aa9/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction and Company Overview 01:16 SEO Success and Background 02:51 Originality.ai Features and Development 08:19 Content Marketing and Social Media Strategy 10:15 Challenges and Competition in AI Detection 16:28 Data Studies and Digital PR 27:24 Link Building and Early Strategies 41:09 Hijacking Competitor Traffic 42:06 Outranking Competitors for Brand Keywords 42:39 Building Links to Comparison Pages 44:57 AI Strategies and Consistent Messaging 47:20 Social Listening and Organic Marketing 48:25 Reddit as a Marketing Power Play 49:57 UGC Platforms and Social Media Engagement 51:41 Handling Feedback and Content Creation 53:10 Tracking Mentions and Engaging on Social Media 58:18 SEO Audits and Technical Improvements 01:01:14 Explosive Growth and Lean Team Management 01:01:51 Detecting AI Writing 01:04:09 Humanizing AI Content 01:07:21 Mentorship and Learning in Digital Marketing 01:09:34 Holistic Marketing and Team Agility 01:14:42 Failures and Lessons in Digital PR and Media Buying 01:21:17 Advice for SEO Beginners and Advanced Strategies 01:23:15 Final Thoughts and Where to Follow

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #saasmarketing #performancemarketing #marketing

839 episodes

#Entrepreneur #Business #Marketing #Sturm Media LLC #Edward Sturm