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Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close

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Manage episode 493062730 series 3290771
Content provided by Exit Five and Dave Gerhardt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Exit Five and Dave Gerhardt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

#262 Content Strategy | Dave sits down with Chelsea Castle, Head of Content and Brand at Close. Chelsea talks about her experience in B2B SaaS and shares how to build impactful content that resonates with your audience.

Chelsea and Dave cover:

  • How leveraging internal and cross-functional knowledge can create a content goldmine
  • Why it is important to repurpose podcast episodes, webinars, and other media into multiple forms of content to maximize their value
  • Strategies for integrating SEO with authentic, valuable content that resonates with your audience, beyond just ranking for keywords

Timestamps

  • (00:00) - - Intro to Chelsea
  • (01:09) - - Merging Brand and Keyword-Driven Content
  • (01:10) - - Aligning Brand and Content Strategy with Your Goals
  • (01:17) - - New Content Channels for B2B
  • (01:21) - - How to Measure Content Engagement
  • (01:43) - - LinkedIn for B2B
  • (01:47) - - Chelsea’s Experience at Chili Piper
  • (01:52) - - Improving Content for Podcasts
  • (01:57) - - Driving Website Traffic Through Brand Content Strategy
  • (01:57) - - Skyscraper SEO Content Strategy
  • (02:05) - - How to Craft a Brand Strategy
  • (02:06) - - How to Grow Using Gated Content
  • (02:08) - - How to Maximize Search Impact

Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by Qualified.

AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine.

That’s where Qualifed comes in with Piper, their AI SDR agent.

Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound?

Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline.

The Agentic Marketing era has arrived. And if you’re a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help.

Hire Piper, the #1 AI SDR Agent, and grow your pipeline today.

You can learn more at qualified.com/exit5

  continue reading

291 episodes

Artwork
iconShare
 
Manage episode 493062730 series 3290771
Content provided by Exit Five and Dave Gerhardt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Exit Five and Dave Gerhardt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

#262 Content Strategy | Dave sits down with Chelsea Castle, Head of Content and Brand at Close. Chelsea talks about her experience in B2B SaaS and shares how to build impactful content that resonates with your audience.

Chelsea and Dave cover:

  • How leveraging internal and cross-functional knowledge can create a content goldmine
  • Why it is important to repurpose podcast episodes, webinars, and other media into multiple forms of content to maximize their value
  • Strategies for integrating SEO with authentic, valuable content that resonates with your audience, beyond just ranking for keywords

Timestamps

  • (00:00) - - Intro to Chelsea
  • (01:09) - - Merging Brand and Keyword-Driven Content
  • (01:10) - - Aligning Brand and Content Strategy with Your Goals
  • (01:17) - - New Content Channels for B2B
  • (01:21) - - How to Measure Content Engagement
  • (01:43) - - LinkedIn for B2B
  • (01:47) - - Chelsea’s Experience at Chili Piper
  • (01:52) - - Improving Content for Podcasts
  • (01:57) - - Driving Website Traffic Through Brand Content Strategy
  • (01:57) - - Skyscraper SEO Content Strategy
  • (02:05) - - How to Craft a Brand Strategy
  • (02:06) - - How to Grow Using Gated Content
  • (02:08) - - How to Maximize Search Impact

Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by Qualified.

AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine.

That’s where Qualifed comes in with Piper, their AI SDR agent.

Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound?

Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline.

The Agentic Marketing era has arrived. And if you’re a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help.

Hire Piper, the #1 AI SDR Agent, and grow your pipeline today.

You can learn more at qualified.com/exit5

  continue reading

291 episodes

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