B2B Website Optimization: Real Examples and Live Feedback

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

Content provided by Exit Five and Dave Gerhardt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Exit Five and Dave Gerhardt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

1M ago 1:03:38

MP3•Episode home

#251 Website Optimization | In this episode, Danielle is joined by Guy Yalif, Chief Evangelist at Webflow; Talia Wolf, Founder and CEO of Getuplift; and Scott Cappuzzo, Web Strategist at Webflow. Together, they dig into what actually makes a B2B website convert and why most homepages are missing the mark.

This panel brings deep experience in conversion rate optimization, UX strategy, and messaging clarity, sharing practical tips and live feedback from real B2B websites submitted by Exit Five members.

Danielle, Guy, Talia, and Scott cover:

The #1 mistake B2B marketers make on their homepage and how to fix it with customer-driven messaging
Smart ways to test and optimize (even if you don’t have high traffic)
How to write CTAs that meet buyers where they are in the journey (and get more clicks)

Whether you’re planning a homepage redesign or just want to tighten your headline and CTA copy, this session will help you make smarter website decisions grounded in expert feedback and real examples.

Timestamps

(00:00) - – Intro
(02:34) - – Meet the expert panel
(05:14) - – The biggest homepage mistake
(07:54) - – What customers *really* want
(08:34) - – The CTA copy test
(09:44) - – Why A/B testing isn’t always right
(12:24) - – Personalization you can actually use
(14:34) - – What’s a “good” conversion rate?
(17:54) - – CTA clarity vs. creativity
(21:34) - – Why messaging must come first
(23:34) - – How to do helpful personalization
(32:00) - – Emotional drivers in B2B
(34:00) - – Live teardown #1: ContactMonkey
(40:40) - – Visuals, CTAs, and clarity
(46:00) - – Live teardown #2: StreamTech
(51:20) - – Outdated visuals and lost messaging
(54:55) - – Chatbots: thoughtful vs. disruptive
(56:10) - – Live teardown #3: CallTrackingMetrics
(58:50) - – Final ratings + wrap-up

Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today’s episode is brought to you by Zuddl.

We’re halfway through 2025, and one thing’s clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone’s leaning in.

Events are a core part of our playbook this year at Exit Five. So far, we’ve hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we’re deep in the weeds planning our Drive conference coming back to Vermont this September.

Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.

On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that’s how we’ve been able to keep the momentum going with 12+ events already this year, with plenty more to come.

If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025.

Head over to zuddl.com/exitfive to learn more.

276 episodes

#Entrepreneur #Business #Marketing #Exit #B2B Marketing #Startup GoToMarket #Marketing Strategies