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How Product Marketing Is Evolving in 2025: Lessons on AI and Leadership with Jennifer Cannizzaro

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Manage episode 496197861 series 3290771
Content provided by Exit Five and Dave Gerhardt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Exit Five and Dave Gerhardt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

#267 Product Marketing | Matt is joined by Jennifer Cannizzaro, VP of Product Marketing at Responsive and former marketing leader at Whoop and DocuSign. Jennifer brings deep experience in building strategic, insight-driven marketing teams at high-growth B2B companies and she’s at the forefront of using AI to scale smarter, not just faster.

Matt and Jennifer cover:

  • How product marketing can become a company-wide growth lever through tighter GTM alignment, strategic planning, and better customer intel
  • Practical ways her team is using AI to reduce content workload, cut freelancer spend, and increase speed-to-market
  • How to coach marketers to use AI responsibly, and why curiosity and judgment matter more than ever

It’s a tactical, behind-the-scenes look at what high-impact product marketing really looks like in 2025, including strategy, systems, and AI.

Timestamps

  • (00:00) - – Intro
  • (02:12) - – What product marketing owns today
  • (05:59) - – Launch and learn vs launch and leave
  • (07:09) - – How PMM drives company strategy
  • (10:34) - – Aligning teams around growth levers
  • (14:09) - – Gathering customer and market intel
  • (18:14) - – Quick, AI-powered research tactics
  • (19:54) - – Sharing insights across the org
  • (24:04) - – Real examples of AI in use
  • (27:24) - – Eliminating freelancer spend with AI
  • (29:04) - – What to feed AI to get results
  • (31:54) - – Coaching teams to use AI well
  • (35:24) - – Weekly AI spotlights and team habits
  • (37:39) - – Building a team-wide AI culture
  • (41:09) - – Setting realistic AI expectations
  • (44:54) - – Example prompts and experiments
  • (47:11) - – The role of community and mentorship
  • (53:24) - – Final thoughts and wrap-up

Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by Qualified.

AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine.

That’s where Qualifed comes in with Piper, their AI SDR agent.

Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound?

Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline.

The Agentic Marketing era has arrived. And if you’re a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help.

Hire Piper, the #1 AI SDR Agent, and grow your pipeline today.

You can learn more at qualified.com/exit5

  continue reading

291 episodes

Artwork
iconShare
 
Manage episode 496197861 series 3290771
Content provided by Exit Five and Dave Gerhardt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Exit Five and Dave Gerhardt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

#267 Product Marketing | Matt is joined by Jennifer Cannizzaro, VP of Product Marketing at Responsive and former marketing leader at Whoop and DocuSign. Jennifer brings deep experience in building strategic, insight-driven marketing teams at high-growth B2B companies and she’s at the forefront of using AI to scale smarter, not just faster.

Matt and Jennifer cover:

  • How product marketing can become a company-wide growth lever through tighter GTM alignment, strategic planning, and better customer intel
  • Practical ways her team is using AI to reduce content workload, cut freelancer spend, and increase speed-to-market
  • How to coach marketers to use AI responsibly, and why curiosity and judgment matter more than ever

It’s a tactical, behind-the-scenes look at what high-impact product marketing really looks like in 2025, including strategy, systems, and AI.

Timestamps

  • (00:00) - – Intro
  • (02:12) - – What product marketing owns today
  • (05:59) - – Launch and learn vs launch and leave
  • (07:09) - – How PMM drives company strategy
  • (10:34) - – Aligning teams around growth levers
  • (14:09) - – Gathering customer and market intel
  • (18:14) - – Quick, AI-powered research tactics
  • (19:54) - – Sharing insights across the org
  • (24:04) - – Real examples of AI in use
  • (27:24) - – Eliminating freelancer spend with AI
  • (29:04) - – What to feed AI to get results
  • (31:54) - – Coaching teams to use AI well
  • (35:24) - – Weekly AI spotlights and team habits
  • (37:39) - – Building a team-wide AI culture
  • (41:09) - – Setting realistic AI expectations
  • (44:54) - – Example prompts and experiments
  • (47:11) - – The role of community and mentorship
  • (53:24) - – Final thoughts and wrap-up

Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by Qualified.

AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine.

That’s where Qualifed comes in with Piper, their AI SDR agent.

Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound?

Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline.

The Agentic Marketing era has arrived. And if you’re a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help.

Hire Piper, the #1 AI SDR Agent, and grow your pipeline today.

You can learn more at qualified.com/exit5

  continue reading

291 episodes

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