@thepegasusapp https://www.thepegasus.app/๐ด Conversations with the movers and shakers of the global equestrian industry. Hosted by Pegasus founders Sam Baynes and Jen Tankel.
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Pegasus App Podcasts

1
Built to Fit: The Schleese Saddlery Story
1:20:29
1:20:29
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1:20:29The truth about saddle fitting will transform how you think about equestrian equipment forever. Master saddle maker Jochen Schleese pulls back the curtain on centuries of tradition to reveal shocking facts about how conventional saddles damage both horses and riders. A defining moment came when Schleese's own competitive horse was eliminated from tโฆ
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1
Lyndsey Dillon: Buying & selling horses - a survival guide
1:24:20
1:24:20
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1:24:20Lyndsey Dillon, an equestrian lawyer based in Ireland with practicing certificates across multiple countries, shares her expertise on protecting all parties in horse transactions with special attention to riders' often overlooked interests. If you buy and sell horses - even to a neighbor down the road - you don't want to miss this episode. Key Themโฆ
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1
Horses for Mental Health, Expanding the Hoofprint for Healing
1:05:28
1:05:28
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1:05:28In this special episode of the Pegasus Podcast, we explore the powerful connection between horses and healing. Host Jen Tankel is joined by three incredible guests: Lynn Thomas, Co-Founder of Horses for Mental Health; Jen Grant, Head of Marketing at Zoetis Equine; and Seen Through Horses ambassador Jodie Morton. Together, they discuss how horses arโฆ
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1
Scott Neuman, AQHA - Western horse shows and the challenges they face
59:15
59:15
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59:15Scott Neuman, Director of Competitions and International Memberships for the American Quarter Horse Association, offers a candid look at the evolving landscape of Western equestrian competitions in this revealing conversation. Neuman shares his eye-opening research that no horse show manager reported being able to run a profitable event with fewer โฆ
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1
Caring for Elite Equine Athletes Competing on the World Stage with Dr. Liberty Getman
32:45
32:45
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32:45Pegasus App Co-Founder and Pegasus Podcast Co-Host Jen Tankel talks to Dr. Liberty Getman, DVM, DACVS, Equine Technical Services, a distinguished board-certified equine surgeon and sports medicine specialist, about how elite equine athletes are meticulously trained and cared for. Learn the secrets behind maintaining a horse's health, addressing lamโฆ
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1
From College Gig to 6 Million Followers: Nick Luciano's Journey in Western Sports
1:00:52
1:00:52
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1:00:52Ever wondered how a college side gig could morph into a full-time career as a leading social media influencer in the equestrian world? Western sports and lifestyle mega-influencer, Nick Luciano, joins Pegasus App co-founder Sam Baynes on The Pegasus Podcast. Check out the show highlights: - The story behind Nick's video that became the 4th-highest โฆ
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1
Show-Stopping Biosecurity with Dr. Holly Helbig
36:26
36:26
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36:26Pegasus App Co-Founder and Pegasus Podcast Co-Host Jen Tankel talks to Dr. Holly Helbig about her remarkable journey from the world of events to equine healthcare. Gain a unique perspective on what it takes to thrive in the demanding field of equine veterinary medicine and biosecurity. Dr. Helbig also provides practical advice for handling outbreakโฆ
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From Tradition to Innovation: The Evolution of Kerrits and Navigating the Modern Retail Landscape
56:29
56:29
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56:29This episode is brought to you by Kerrits Equestrian. Pegasus Co-Founders Jen Tankel and Sam Baynes talk with the team behind Kerrits, arguably every rider's beloved apparel brand. ๐ฅ In this episode with Sara Florin, Vice President of Kerrits Marketing, and Mary Hallissey, Vice President of Kerrits Sales, we discuss: The founding story of Kerrits Hโฆ
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1
Bull Riding and Rodeo Economics with Ted Stovin of Everything Cowboy
50:44
50:44
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50:44Ted Stovin, the founder of EverythingCowboy.com, pulls back the curtain on the bull riding and rodeo worlds. Venture with us as we navigate the rich tapestry of cowboy culture and learn how individuals from farriers to former hockey players have carved out a niche in the modern rodeo scene, embracing an athleticism that's reshaping the identity of โฆ
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1
Finding Purpose and Success in the Equine Space with Jodi Lynch Findley
1:07:21
1:07:21
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1:07:21On todayโs edition of The Pegasus Podcast, we are interviewing Jodi Lynch Findley, host of The Thriving Equine Professional Podcast. After working at Zoetis for a decade, she founded her own brand called JodiSpeaksLife. Through her brand, she gets invited to speak to college students all across the United States. Jodi spotlights the value of real-wโฆ
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How to Be an All-Star Show Jumper and Equestrian Entrepreneur at Once with Gabriela Reutter
1:12:19
1:12:19
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1:12:19This episode is brought to you by Oughton. On todayโs edition of The Pegasus Podcast, we are interviewing the one and only Gabriela Reutter. Gabriela is the #1 ranked female Chilean show jumper and is currently based in Wellington. Jumping isnโt the only thing that Gaby is good at, she also has one of the largest social media followings collectivelโฆ
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From Student to Cutting Horse Legend: Craig Morris on Breaking into Equestrian TV and the Future of Equine Media
59:32
59:32
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59:32This episode is brought to you by Zoetis. When the trail shifts unexpectedly beneath your feet, it can lead you to a Hall of Fame career in the cutting horse industry, just ask Craig Morris. In this episode, we discuss: Craig's journey from being a student to a cutting horse aficionado Transitioning into the world of television and building Ride TVโฆ
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1
Hoofbeats and Hashtags: A Ride to Online Influence with Jim Greendyk
1:06:44
1:06:44
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1:06:44This episode is brought to you by Zoetis. Jim Greendyk did not grow up riding horses. Yet that didn't stop him from becoming one of social media's most vetted reining trainers. Together with Pegasus Podcast cohosts Jen and Sam, Jim takes you through the remarkable narrative of a man who found his calling amongst horses, crafting an online space at โฆ
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1
Navigating the Transformation of China's Equestrian Market with Zoe Quin
34:17
34:17
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34:17Zoe Quin is the founder and CEO of WonderHorse, a platform for the Chinese equine community. In the aftermath of COVID, Zoe brings compelling insights into the resilience and transformation of this niche yet burgeoning sector. From the adaptability of equestrian clubs to the unwavering passion of China's middle and upper classes for horse riding, oโฆ
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1
Capturing Global Equestrian with Photographer Morgan Froment
49:23
49:23
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49:23Morgan Froment is a France-based photographer who's traveled to the corners of the world to capture equestrian events. From the nostalgic recounts of the Cannes show jumping scene to his own international endeavors, our journey with Morgan is a vivid exploration of heritage, passion, and the unbridled spirit of the equestrian community. Our exploraโฆ
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To kick off 2024 in the best way imaginable, we are releasing our first-ever compilation episode of The Pegasus Podcast. Rather than giving you a new interview, we took some of the best moments from episodes of the podcast in 2023 and mixed them in one batch. If youโd like to skip to your favorite parts, use the timeline below to see how this episoโฆ
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1
The Pegasus Founders Get Interviewed by Kaelanne Quinonez of FWP
47:52
47:52
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47:52This episode is brought to you by Zoetis. Kaelanne Quinonez is the Texas state media ambassador for the Foundation of for Western Professionals. We were approached by Kaelanne to do an interview for FWP about our story founding Pegasus, a journey we've embarked on since the outset of the pandemic. With Jen's leap from horseback to tech engineering โฆ
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1
Why Grooms Need Someone Advocating for Them with Lucy Katan
1:11:04
1:11:04
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1:11:04Lucy Katan is the founder of three major equestrian organizations: the British Grooms Association (BGA), the Equestrian Employers Association (EEA), and most recently the International Grooms Association (IGA, along with her cofounder Courtney Carson, who we also interviewed on our podcast). Drawing from Lucy's wealth of experience and unwavering cโฆ
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1
What Is It Like to Do PR for Horse Shows?
47:00
47:00
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47:00This episode is brought to you by Zoetis. Tori Bilas handles press and communications for Desert International Horse Park and has her own boutique PR firm. On the show, Tori casts light on the freelance side of this specialized industry, discussing the growing demand for content creation, social media management, and video production, while also hiโฆ
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1
ShowAssist: Transforming the Equestrian Gig Economy
42:47
42:47
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42:47This week, we're chatting with Malachi Hinton and Deidre McAuley-Hayes, the mother-daughter powerhouse behind ShowAssist. ShowAssist is a revolutionary platform that's transforming the equestrian industry by connecting barn owners with grooms, braiders, and body clippers. In this episode, we discuss: The perspectives barns and grooms have on each oโฆ
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1
Revolutionizing Equine Health: A Deep Dive into Nutrition and the Equestrian Industry
1:26:51
1:26:51
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1:26:51Ever wondered just how crucial nutrition is to a horse's health? Thatโs the question our latest podcast guests want you to ask more often. Mary Hartman and Olivia Sobczak are on a mission to make horses around America healthier, and it starts with what theyโre eating. Mary is the founder of StableFeed and Olivia is her first employee. Theyโve traveโฆ
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1
A New Breed of Design: Andrea Knowles on Tech and Equestrian Spaces
1:02:06
1:02:06
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1:02:06This episode is brought to you by Zoetis. As the founder of Equine Residences, Andrea Knowles is redefining the equestrian landscape with her innovative facility designs. Combining technology, design, and horse-savvy knowledge, she crafts beautiful and beneficial environments for both horses and their humans, ensuring the health and wellness of allโฆ
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1
How to Get a Front-Row Seat to Your Regional Equestrian Industry
43:29
43:29
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43:29The impact of a Facebook on the equestrian industry is massive. Itโs evident by the number of active Facebook groups there are, along with how many members and posts there are in each. Yet what does it take to run one and more importantly - what insights can you gain about the equestrian industry by running a regional equestrian group? Shawna Millsโฆ
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How is the equestrian retail market changing? It's not what you think...
51:09
51:09
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51:09Have you noticed that the equestrian industry is more โboots on the groundโ than most other industries you hear about? Hearing the word โindustryโ itself might allude to an office building in the downtowns of London or Barcelona. Yet in our industry, most jobs you know of arenโt in offices, theyโre in stables or tack shops. Leonie Peacock has a cleโฆ
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1
The Ins & Outs of Running a Global Equestrian Trade Organization
1:08:44
1:08:44
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1:08:44As the Executive Director of the British Equestrian Trade Association (BETA), Claire Williams works with global tack providers and sellers to help them go to market and serve all of us riders. BETA is literally the largest trade organization of its kind in the world. Claire has a birdโs-eye view on manufacturing and retailing the tack that youโre cโฆ
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1
How You Can Learn Office Dynamics by Working with Horses
1:01:22
1:01:22
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1:01:22This episode is brought to you by Zoetis. Julie-Anne Griffith realized that not only can you feel better by being with horses, but you can also learn about real-world situations from them. Whether it's regarding personal relationships or office dynamics, working with horses can teach you a ton. And thatโs why she founded Equi-Scotia. Equi-Scotia isโฆ
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1
Hacking Sessions: Facebook's Impact on Equestrian
51:44
51:44
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51:44Facebook is more than a social network. For many equestrians, Facebook is the host of their businesses. If they were to get their account taken down, that means losing all their followers in minutes. Pegasus cofounders Sam Baynes and Jen Tankel and CMO Noah Levy sat down to discuss the dominance of Facebook in the equestrian space. Our conversationโฆ
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1
Competing and working in the equestrian industry across three continents - which one is best?
1:20:51
1:20:51
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1:20:51This episode is brought to you by Zoetis. Jade Maillet's traveled the world for the past decade gaining a wealth of experience riding and training with world champions. Along the way, she settled in Mexico City to found Stable 8, one of the cityโs premier venues for horse riding training. She also had a life-changing injury that led her to creatingโฆ
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1
She Is the Youngest U.S. Eventer in Olympic History with Jill Henneberg
1:02:51
1:02:51
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1:02:51Olympian Jill Henneberg, the youngest athlete to ever represent the United States in Eventing, discusses the state of the equestrian industry as well as the impact of the World Equestrian Center in Ocala, Florida, where she resides. The Pegasus Team sat down with Team Silver Medal Olympian Jill Henneberg who not only bought her future Olympic horseโฆ
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1
HACKING SESSION: How Equestrian Can Copy & Paste CrossFit's Strategy
48:19
48:19
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48:19CrossFit didnโt need to invest millions or even thousands in growing its reach. Rather, the Crossfit fanbase grew the sport with their own time and money. How did a bunch of passionate people help grow CrossFit into the behemoth that is is today? And what can horse sports do to literally copy and paste the same strategy? Listen to our latest Hackinโฆ
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1
The Future and Business of Western Horse Sports with Brian Dygert and Jody Brainard from the The Cowboy Office
1:01:05
1:01:05
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1:01:05The future and business of Western horse sports with experts, judges, and industry veterans Brian Dygert and Jody Brainard from The Cowboy Office. The Cowboy Office is a podcast about maturing the Western horse sports space. Be sure to listen to this episode and follow The Cowboy Office on your favorite podcast platform. ๐ด This episode is brought tโฆ
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1
HACKING SESSION: Formula 1 & Marketing Equestrian Brands
45:38
45:38
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45:38What can equestrians learn from F1 and how can equestrian brands better leverage social media marketing? Listen to our latest hacking session, featuring Pegasus cofounders Jen Tankel and Sam Baynes and Pegasus CMO Noah Levy. ๐ด This episode is brought to you by Pegasus. Pegasus is the game-changer horse shows have been waiting for. Itโs the first moโฆ
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1
Unsaddling Equestrian Politics with Julie Broadway, President of the American Horse Council
1:07:29
1:07:29
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1:07:29Julie Broadway, president of the American Horse Council. The AHC is the equestrian industryโs top group for lobbying politicians in Washington, D.C. to grow our sport and remove its threats. Be sure to listen to this episode and if you want to keep up with Julie and the AHC, check out horsecouncil.org and send her an email at jbroadway@horsecouncilโฆ
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1
Why Equestrian Is Almost Nothing Without Grooms
1:18:52
1:18:52
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1:18:52Courtney Carson, former Olympic groom and founding board member of the International Grooms Association (IGA). The IGA is responsible for making the equestrian space much better for grooms, whether it be regarding improved venue design, helping to prevent burnout, or resources to work with their employers. Be sure to listen to this episode and if yโฆ
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1
How Equestrian Can Be Better for the Environment
48:56
48:56
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48:56Megan Fellows, the founder and head of Carbon Hoofprint. Carbon Hoofprint is arguably the only sustainably consultancy in the horse world making waves, so youโre going to want to listen to this. Be sure to listen to this episode and if you want to keep up with Megan, send her an email at [email protected] and check out their site at carbonhโฆ
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1
Equestrian Industry in Bosnia and Herzegovina: Challenges and Opportunities
52:20
52:20
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52:20Bosnian equestrian industry with Stevan Mijic. Stevan Mijic is the founder and operator of one of Bosniaโs premier equestrian centers, Konjiฤki Klub Banja Luka. The club is located in Banja Luka, Bosniaโs second-largest city. Specifcially we discuss: How the Bosnian equestrian industry is going compared to its neighbors. Why brands should invest inโฆ
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Juliana Chapman and technology in the equestrian industry!
1:10:31
1:10:31
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1:10:31Technology in the equestrian industry is growing. But how fast? And why isn't it growing faster? Juliana Chapman from Tech Equestrian discusses the cultural challenges both holding technology back in the equestrian space, and setting it free! Juliana's blog The Tech Equestrian is the premier publication to keep up to date with all technology in theโฆ
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Lydia Marie Elizabeth - Equestrian painter explores the highs and lows of running a creator economy business in the Equestrian space.
1:14:20
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1:14:20Lydia Schrader - more commonly known as Lydia Marie Elizabeth - is a renowned equestrian artist with a popular instagram account that showcases her water color paintings. Lydia has an amazing aesthetic that focuses heavily on the fox hunting scene in Middleburg VA and the Polo scene of West Palm, FL. In this podcast, we explore Lydia's journey fromโฆ
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1
Equestrian Fitness with Ifa from the Equestrian Fitness Academy.
1:07:24
1:07:24
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1:07:24Fitness programs optimized for equestrians to ensure the rider is as fit and prepared as the horse. Ifa from the Equestrian Fitness Academy joins Pegasus to discuss how the equestrian fitness industry works, why it's not as renowned as it is in any other sport, and where it's going in the future. If you want join EFA or just connect with Ifa directโฆ
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1
Connor is Back! New social media tips for equestrian businesses.
1:08:54
1:08:54
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1:08:54Connor from Cardinal Marketing is back! Starting today, Connor will return every quarter to share his wisdom on everything he has learned about social media marketing in the equestrian world. Today we cover: Hashtags are not as useful as they used to be. How to build a syndicate of equestrian businesses to exponentially expand your brand across socโฆ
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1
Maryland 5 Star with CEO Jeff Newman - building a world class event from scratch!
48:35
48:35
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48:35CEO Jeff Newman from the Maryland 5 Star at Fair Hill tells the story of how they beat countries from all over the world to host the new world class Three Day Eventing event. The event is runs from October 14th-17th, 2021. Get tickets here. This new event is one of only seven five star events in the world, and is a tougher event than Three Day Evenโฆ
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1
Nick Bourdon & building a technology company in the equestrian industry.
1:04:16
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1:04:16Nick Bourdon from Artemis describes the journey of a technology entrepreneur in the equestrian industry. Artemis Horse Match is a Florida based technology company that helps horse buyers and sellers find each other easier. Simply create an account, define the sort of horse you are looking to buy, and then sit back and Artemis will email you horses โฆ
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1
Chinese horse market with Zoe Quin from Wonder Horse
1:29:14
1:29:14
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1:29:14Zoe Quin from Wonder Horse breaks down the Chinese equestrian horse market. Specifically, in the podcast you will learn: The history of horses in china. Reasons for the exponential growth of equestrian sports in the last 10 years. The current status of the Chinese horse market. The current opportunities for western equestrian businesses in China. Tโฆ
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NEWS ๐จ๐ณ Deep dive on China's horse industry ๐ The history of modern horse racing โ๏ธ Farrier job market breakdown!
40:10
40:10
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40:10Story 1 ๐จ๐ณ๐ We spoke to a Chinese horse market expert to ground truth the Chinese horse market. Story 2 ๐๐ด The history of modern horse racing from England to America. Story 3 ๐บ๐ธโ๏ธ American Farrier job market broken down. ๐ด This episode is brought to you by Pegasus. Pegasus is the game-changer horse shows have been waiting for. Itโs the first modernโฆ
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1
Thoroughbred race horse trading and breeding with Kelsey Lupo
1:59:14
1:59:14
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1:59:14Kelsey Lupo from Atlas Bloodstock explains how the global thoroughbred racing and breeding industry works, and how you can build a career in the industry. If you want to contact Kelsey click here. Specifically, in the podcast you will learn: What a bloodstock agent does. How to become a bloodstock agent. How to build a successful bloodstock agent cโฆ
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1
NEWS ๐ฏ๐ต How much does the Olympics cost? ๐งโ๐ค Rave Horse!!! ๐ฐ Equine Insurance Explained
35:01
35:01
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35:01Story 1. ๐ฏ๐ต๐ฅ Japan is losing $23b hosting the Olympic Games. We explain how! Story 2. ๐งโ๐ค๐ด Have you seen Rave Horse on TikTok?! We have the whole story. Story 3. ๐จ๐ฐ Whether you have equine insurance or not, we have some tips to save you money. ๐ด This episode is brought to you by Pegasus. Pegasus is the game-changer horse shows have been waiting forโฆ
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1
Horse Radio Network Co-Founder Helena Harris! How to build an equine media empire.
1:26:44
1:26:44
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1:26:44Helena Harris was one of two co-founders of the Horse Radio Network. She is also the host of the popular Stall and Stable podcast. Things you will learn in this podcast: How Horse Radio Network started. The business model behind HRN. How to make money from podcasts. How to start, make, distribute and monetize a podcast. You can contact Helena at stโฆ
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1
NEWS ๐ค Don't Tell Cowboys to Wear Helmets! ๐ฎ๐ฑ The Israeli Show Jumpers ๐ฆ COVID's Impact on the Horse Economy
33:24
33:24
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33:24Story 1. ๐ค ๐บ๐ธ Reining is becoming the next major horse sport. BUT - America's NRHA doesn't like the FEI imposing rules on it! Story 2. ๐ฎ๐ฑ๐ฅ Israel's Olympic team rider profiles. Story 3. ๐ฆ ๐ฑ COVID changed how we buy horses - we explain how, why and if these changes will persist into the future. ๐ด This episode is brought to you by Pegasus. Pegasus is tโฆ
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Social media expertise for equestrian businesses with Connor Duszynski from Cardinal Marketing
2:00:17
2:00:17
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2:00:17Pegasus chats with Connor Duszynski about social media strategies, tools and trends for equestrian businesses in the modern age. Connor is the CEO of Cardinal Marketing, a social media marketing company that specializes in equestrian businesses and activities. Cardinal's client list is long and includes equestrian power houses such as the Great Meaโฆ
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1
NEWS ๐จ๐ณ China's horse market is booming! ๐ฉ Horse air travel explained ๐ฅ Olympic athlete profiles.
28:06
28:06
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28:06Story 1. ๐จ๐ณ๐ China's equestrian industry is booming. We explain why and how you can cash in and make more money than you ever dreamed. Story 2. ๐ฉ๐ Horse air travel explained. Story 3. ๐ฅ๐ Tokyo Olympic Games are fast approaching so we detail the profiles of some of our favorite equestrian games athletes. ๐ด This episode is brought to you by Pegasus. โฆ
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