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How to Get a Front-Row Seat to Your Regional Equestrian Industry
Manage episode 378592512 series 2911529
The impact of a Facebook on the equestrian industry is massive.
It’s evident by the number of active Facebook groups there are, along with how many members and posts there are in each.
Yet what does it take to run one and more importantly - what insights can you gain about the equestrian industry by running a regional equestrian group?
Shawna Mills is the admin of the Facebook group Southern New Hampshire Equestrians, a group with more than seven thousand active members.
In this episode, we discuss:
- PEMF and the over-supply of practitioners.
- The types of tricks spammers are using to target equestrians on Facebook.
- Why trainers rush to side hustles so quickly these days.
- The rising costs in the industry and how that’s impacted the horse marketplace.
- And more.
🐴 This episode is brought to you by Pegasus.
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From fast entries to real-time results, Pegasus makes shows run smoother for organizers and easier for riders to stay informed and on schedule. Check it out at www.thepegasus.app
To stay up to date with the latest from Pegasus, head to LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️
Chapters
1. How to Get a Front-Row Seat to Your Regional Equestrian Industry (00:00:00)
2. Running an Equestrian Facebook Group Challenges (00:00:07)
3. Running an Equestrian Group on Facebook (00:08:56)
4. Equestrian Industry Challenges and Oversaturation (00:16:15)
5. Equestrian Industry Challenges and Changes (00:22:31)
6. The Science of Managing Facebook Groups (00:30:36)
7. Scammers Targeting Equestrian Facebook Groups (00:35:58)
8. Morgan's Social Media and Event Platform (00:42:47)
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