This episode is brought to you by Zoetis.
When the trail shifts unexpectedly beneath your feet, it can lead you to a Hall of Fame career in the cutting horse industry, just ask Craig Morris.
In this episode, we discuss:

• Craig's journey from being a student to a cutting horse aficionado
• Transitioning into the world of television and building Ride TV.
• The fragmentation of the industry and the hurdles of cable distribution that Ride TV faced.
• The future of equine content creation.
• And more.

Before you listen…every eventer knows, a great dressage score requires the right balance of preparation, feel, and focus.
It also requires a happy, healthy horse. Zoetis (zoh-EH-tis) has been supporting horses, riders, and veterinarians for more than 70 years.
From regenerative medicine devices like Pro-Stride APS, to expert-recommended Quest Gel, Zoetis (zoh-EH-tis) is always by your side in the barn, down the centerline, and everywhere in between.
Visit ZoetisEquine.com or follow @Zoetis Equine on Facebook and Instagram to learn more.

🐴 This episode is brought to you by Pegasus.

Pegasus is the game-changer horse shows have been waiting for. It’s the first modern, cloud-based platform built just for equestrian events—free to use, no contracts, and ready for any discipline, anywhere.

From fast entries to real-time results, Pegasus makes shows run smoother for organizers and easier for riders to stay informed and on schedule. Check it out at www.thepegasus.app

To stay up to date with the latest from Pegasus, head to LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️