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What Is It Like to Do PR for Horse Shows?

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Manage episode 386181257 series 2911529
Content provided by Pegasus App. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pegasus App or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This episode is brought to you by Zoetis.
Tori Bilas handles press and communications for Desert International Horse Park and has her own boutique PR firm.
On the show, Tori casts light on the freelance side of this specialized industry, discussing the growing demand for content creation, social media management, and video production, while also highlighting the underlying challenges, including constant travel and the risk of burnout.
We then chart the transformation of horse parks, focusing on Desert Horse Park and Traverse City. We discuss how these facilities have become prime destinations, the fierce competition between horse shows, and how competitor experience can make all the difference.
In this episode, we discuss:

  • The potential and pitfalls of remote work in the horse show industry.
  • The trade-off between family life and horse show life.
  • The potential for more horse parks on the West Coast.
  • And more.

Before you listen…Zoetis is always by the side of horses and their caregivers with products like Dormosedan Gel®.

Did you know that you can help calm your anxious, excited and fidgety horse for bandaging, body clipping, first-time turnout after stall rest, farrier work, and more?

Speak with your veterinarian to learn more about how this oral sedative prescription may help.

Visit ZoetisEquine.com or follow us on Instagram and Facebook for more information on our expert-informed horse care solutions.

🐴 This episode is brought to you by Pegasus.

Pegasus is the game-changer horse shows have been waiting for. It’s the first modern, cloud-based platform built just for equestrian events—free to use, no contracts, and ready for any discipline, anywhere.

From fast entries to real-time results, Pegasus makes shows run smoother for organizers and easier for riders to stay informed and on schedule. Check it out at www.thepegasus.app

To stay up to date with the latest from Pegasus, head to LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️

  continue reading

Chapters

1. What Is It Like to Do PR for Horse Shows? (00:00:00)

2. PR and Marketing for Horse Shows (00:00:07)

3. Freelancing Challenges in a Specialized Industry (00:08:20)

4. Remote Work and Marketing in Horse Shows (00:14:37)

5. Transformation of Horse Parks (00:17:28)

6. Horse Parks on the West Coast (00:26:40)

7. PR and Scalability in Equestrian Industry (00:36:19)

59 episodes

Artwork
iconShare
 
Manage episode 386181257 series 2911529
Content provided by Pegasus App. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pegasus App or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This episode is brought to you by Zoetis.
Tori Bilas handles press and communications for Desert International Horse Park and has her own boutique PR firm.
On the show, Tori casts light on the freelance side of this specialized industry, discussing the growing demand for content creation, social media management, and video production, while also highlighting the underlying challenges, including constant travel and the risk of burnout.
We then chart the transformation of horse parks, focusing on Desert Horse Park and Traverse City. We discuss how these facilities have become prime destinations, the fierce competition between horse shows, and how competitor experience can make all the difference.
In this episode, we discuss:

  • The potential and pitfalls of remote work in the horse show industry.
  • The trade-off between family life and horse show life.
  • The potential for more horse parks on the West Coast.
  • And more.

Before you listen…Zoetis is always by the side of horses and their caregivers with products like Dormosedan Gel®.

Did you know that you can help calm your anxious, excited and fidgety horse for bandaging, body clipping, first-time turnout after stall rest, farrier work, and more?

Speak with your veterinarian to learn more about how this oral sedative prescription may help.

Visit ZoetisEquine.com or follow us on Instagram and Facebook for more information on our expert-informed horse care solutions.

🐴 This episode is brought to you by Pegasus.

Pegasus is the game-changer horse shows have been waiting for. It’s the first modern, cloud-based platform built just for equestrian events—free to use, no contracts, and ready for any discipline, anywhere.

From fast entries to real-time results, Pegasus makes shows run smoother for organizers and easier for riders to stay informed and on schedule. Check it out at www.thepegasus.app

To stay up to date with the latest from Pegasus, head to LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️

  continue reading

Chapters

1. What Is It Like to Do PR for Horse Shows? (00:00:00)

2. PR and Marketing for Horse Shows (00:00:07)

3. Freelancing Challenges in a Specialized Industry (00:08:20)

4. Remote Work and Marketing in Horse Shows (00:14:37)

5. Transformation of Horse Parks (00:17:28)

6. Horse Parks on the West Coast (00:26:40)

7. PR and Scalability in Equestrian Industry (00:36:19)

59 episodes

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