Zoe Quin is the founder and CEO of WonderHorse, a platform for the Chinese equine community.
In the aftermath of COVID, Zoe brings compelling insights into the resilience and transformation of this niche yet burgeoning sector.
From the adaptability of equestrian clubs to the unwavering passion of China's middle and upper classes for horse riding, our discussion unpacks the trends that define the current landscape.
Wonder Horse's strategic pivot from consumer-facing services to B2B consulting emerges as a beacon for foreign brands seeking to navigate the intricacies of Chinese market entry, guided by Zoe's expertise.
Zoe shares her observations on the disciplines captivating China's riders, revealing the dominance of jumping, the ascent of dressage, and the nuanced popularity of eventing, set against its international victories.
In this episode, we discuss:

• The tug-of-war between the prestige of European equestrian brands and the emerging local alternatives vying for attention
• The evolution of sporting preferences in China
• The soaring demand for foreign trainers and their irreplaceable presence in Chinese equestrian clubs
• And more.

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