This episode is brought to you by Zoetis.
Jim Greendyk did not grow up riding horses. Yet that didn't stop him from becoming one of social media's most vetted reining trainers.
Together with Pegasus Podcast cohosts Jen and Sam, Jim takes you through the remarkable narrative of a man who found his calling amongst horses, crafting an online space at ReiningMasterclass.com where fellow equestrians can hone their skills.
Embarking on a quest for authenticity, we discuss the trials and triumphs of building a credible personal brand within the equestrian industry.
We examine the landscape of online mentorship and the impact of content creation during a time as challenging as the pandemic.
Join us as we share insights into the commitment behind the curtain, and how Jim's YouTube channel and social media ventures have transcended mere passion projects, evolving into an influential digital presence with a global reach.
Lastly, we touch on the ethos of community within the horse training world, where Jim's masterclasses become a nexus for connection and education. Reflecting on the social media marketing strategies that have transformed how enthusiasts interact and learn, this episode is a testament to the power of genuine engagement.
In this episode, we discuss:

• Why investing thousands a month in Instagram marketing can be worth it.
• How social media success doesn't grow overnight when it seems it does.
• Why Jim shares so much training for free.
• And more.

Before you listen…Zoetis is always by the side of horses and their caregivers with products like Dormosedan Gel®.
Did you know that you can help calm your anxious, excited and fidgety horse for bandaging, body clipping, first time turnout after stall rest, farrier work and more?
Speak with your veterinarian to learn more about how this oral sedative prescription may help.
Visit ZoetisEquine.com or follow us on Instagram and Facebook for more information on our expert-informed horse care solutions.

🐴 This episode is brought to you by Pegasus.

Pegasus is the game-changer horse shows have been waiting for. It’s the first modern, cloud-based platform built just for equestrian events—free to use, no contracts, and ready for any discipline, anywhere.

From fast entries to real-time results, Pegasus makes shows run smoother for organizers and easier for riders to stay informed and on schedule. Check it out at www.thepegasus.app

To stay up to date with the latest from Pegasus, head to LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️