Best Natalie Rizzo Podcasts (2025)

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Your SEO Playbook is Toast: Welcome to Search in 2026 42:07

Play Pause

8d ago42:07

42:07

In this episode of Playbook Broken, host Marc sits down with Myriam Jessier, SEO Exec at Pragm and Neurospicy to explore why traditional SEO strategies are collapsing in an AI-driven search world. Myriam breaks down what’s actually changing, why privacy-first SEO matters, how to build authority when zero-click results dominate, and what brands must…

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What’s the state of the enterprise B2B buyer? 16:04

15d ago16:04

16:04

For years, buying enterprise tools and tech followed a fairly predictable playbook. Enterprise buyers started their research on Google and consulted peers and colleagues. They downloaded content assets and attended events or webinars. All of that activity put buyers on the radar of the vendors and put into motion their sales and marketing efforts. …

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The CDP Fantasy Is over: Data Chaos Ends Here with Tejas Manohar 44:02

22d ago44:02

44:02

Customer data platforms promised clarity, unity, and true personalization — but reality didn’t live up to the hype. In this episode, Hightouch Co-CEO Tejas Manohar joins Marc Sirkin to dismantle the outdated CDP playbook and reveal why modern teams are shifting toward composable data architectures and AI-driven decisioning. Tejas shares the inside …

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Fuel or Fiction: The Biggest Running Nutrition Myths with Marathon Nutritionist Kristy Bauman, RD 39:08

23d ago39:08

39:08

We'd love to hear from you! Send us a text with your feedback. Natalie sits down with Kristy Bauman, RDN—aka @marathon.nutritionist—to bust the most common (and confusing!) fueling myths runners encounter every day. Kristy breaks down why gut training matters, how dehydration (not gels) is often behind stomach problems, and what most runners get wr…

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Philly Half Marathon Recap: The 4 Changes I Made To Run My Fastest Half Marathon In Years 26:30

1M ago26:30

26:30

We'd love to hear from you! Send us a text with your feedback. In this solo episode, Natalie takes you behind the scenes of her Philly Half Marathon—her 20th half and one of her most meaningful yet. She opens up about setting a bold goal of breaking two hours, the six months of training that led her there, and how becoming a mom reshaped her relati…

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Why isn’t there more creativity in B2B marketing? 19:10

1M ago19:10

19:10

Are B2B organizations passing up an opportunity to resonate with their prospects and customers because their messages lack creativity? Today, I’m talking to Jacob Sanders, Scott Monty and Ryan Wellman, the creators of ROI: The Musical, to discuss why so many B2B organizations seem to steer away from getting creative in their marketing. Creativity i…

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Unlocking The Joy In Fueling & Exercise: The Science Behind Happiness with Dawn Jackson Blatner, RDN 41:18

1M ago41:18

41:18

We'd love to hear from you! Send us a text with your feedback. In this energizing episode, Natalie talks with the always-vibrant Dawn Jackson Blatner, RDN—dietitian, author, and self-proclaimed joy scientist—about why joy is a skill you can practice, not a personality trait. Dawn shares how hitting her own rock bottom led her to study the science o…

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Blowing up the Dashboard: Rethinking Data, AI and the Real Customer Journey with Philip Armstrong 37:23

1M ago37:23

37:23

What if everything you thought you knew about being “data-driven” was wrong? In this episode of Playbook Broken, host Marc Sirkin talks with Philip Armstrong, SVP and Go-to-Market Head of Insights & Analytics at Truth in Data (and formerly of Nike), about why most dashboards fail, how to overcome data paralysis, and why AI might be breaking more pl…

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The Hidden Cost of Under-Fueling: Why Female Athletes Lose Their Periods & How To Get It Back with Reilly Beatty, MS, RD, CSSD 35:10

1M ago35:10

35:10

We'd love to hear from you! Send us a text with your feedback. Many female athletes think losing their period is a normal part of training, but it’s actually a sign their body is under too much stress and not getting enough fuel. In this episode, Natalie Rizzo, MS, RD, sits down with sports dietitian Riley Beatty, founder of the Performance Fueling…

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What comes after 'data-driven' marketing? 9:16

2M ago9:16

9:16

For the past several years, “data-driven” and “marketing” have gone together like milk and cookies. You might even describe yourself as a “data-driven” marketer in your LinkedIn profile. But have you thought about what comes next? Neej Gore, chief data officer at Zeta Global, says advances in AI and predictive capabilities might soon mean data-driv…

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How to Lose Weight Without Losing Performance: The Truth About Body Composition for Athletes with Alex Larson, MS, RD 42:18

2M ago42:18

42:18

We'd love to hear from you! Send us a text with your feedback. So many athletes wonder if they can change their body composition—or even lose a few pounds—without tanking their performance. In this episode, Natalie sits down with sports dietitian Alex Larson to unpack the delicate balance between fueling for endurance and reaching body composition …

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Fueling the New York City Marathon: Carb Loading, Race Day Breakfast & Plant-Based Tips 14:26

2M ago14:26

14:26

We'd love to hear from you! Send us a text with your feedback. In this quick but info-packed episode, host Natalie Rizzo, MS, RD, shares her best fueling strategies for the New York City Marathon—from carb loading to race day breakfast and everything in between. Learn how to plan your pre-race meals, what to eat the night before, and why you’ll nee…

1
Your Workflow Is Dead! How AI Just NUKED Marketing as We Know It 41:35

2M ago41:35

41:35

This podcast is produced by MarTech, a Third Door Media property.By MarTech.org

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How to make sense of all of that marketing data with Anssi Rusi 11:43

2M ago11:43

11:43

Marketers are collecting more data than ever before in the rush to be data-driven, but the amount of data is overwhelming, especially for small teams that don’t have access to data scientists. In this conversation with Anssi Rusi, CEO of Supermetrics, we dive into the challenges marketing teams face with their data and whether AI is the force equal…

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How to Be a Faster, Stronger Runner, at Any Age with Claire Bartholic of The Planted Runner 40:38

2M ago40:38

40:38

We'd love to hear from you! Send us a text with your feedback. Can you really get faster as you get older? Claire Bartholic, Boston Marathon qualifier, coach, and host of The Planted Runner podcast, proves you can. In this episode, we chat about her running journey from teenage half-marathons to PR’ing and running a sub 3-hour marathon in her 40s a…

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Playbook Broken: Mind Over Machine: Nate St. Pierre's AI Uprising 39:48

2M ago39:48

39:48

Playbook Broken: Mind Over Machine: Nate St. Pierre's AI Uprising Join us as we discuss with Nate St. Pierre, founder of Youbots.ai, about democratizing AI, the nuanced role of AI in creativity, and the balance between human ingenuity and automation. Discover insights into marketing strategies in the age of AI, evolving agency playbooks, and enabli…

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My Pulmonary Embolism Story: What I Learned After a Life-Threatening Postpartum Emergency 27:54

2M ago27:54

27:54

We'd love to hear from you! Send us a text with your feedback. 🎧 Trigger warning: This episode contains descriptions of childbirth and medical emergencies. In this deeply personal episode of the Greenletes Podcast, host and plant-based sports dietitian Natalie Rizzo opens up about her unexpected health journey following the birth of her second chil…

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Content and brand tips for the AI era with Drew Brucker 24:43

3M ago24:43

24:43

AI is creating a lot of anxiety among content creators and creatives, but that doesn’t have to be the case. AI can help these teams scale their work, deliver better results and assist in amplification in ways humans alone could only dream. Among the tasks where I can help creatives: Atomizing long-form content. Assisting in draft and ideation. Help…

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Greenletes Is Back! What We've Been Up To & What’s Ahead for Plant-Based Athletes 7:55

3M ago7:55

7:55

We'd love to hear from you! Send us a text with your feedback. The Greenletes Podcast is back! Host and plant-based sports dietitian Natalie Rizzo shares what she’s been up to, her latest projects, and how she helps runners and athletes fuel better with plants. Get a preview of exciting new guests and topics coming your way. Have questions or want …

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Broken Playbooks and Broken Bones: Reinventing B2B with Ryan Nelsen 29:02

3M ago29:02

29:02

In this episode of Playbook Broken, Marc interviews Ryan Nelsen, CMO of StackAdapt. They delve into AI-fueled advertising strategies, enterprise marketing, and the reinvention of high-performance marketing at scale. Ryan shares his experiences from his career, which includes helping companies like Qualtrics and MX achieve significant growth. They d…

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When and how to approach a brand refresh with Adam Morgan 13:01

4M ago13:01

13:01

Brand marketing is getting a lot of attention in 2025 for a variety of reasons. First, changes to the search landscape, which have companies thinking about visibility and LLM citations over SERPs and clicks, are seen as brand marketing efforts. But brands also made news by taking actions that seem to go against their brand values or upset customers…

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Playbook Broken: Unpacking the Creative Renaissance: Reigniting Brand Magic with Deema Tamimi 39:30

4M ago39:30

39:30

Welcome to another episode of Playbook Broken, where we deconstruct what playbooks are breaking, why, and what to do about it. In this episode, we delve into the world of paid advertising and nonprofits with Deema Tamimi, VP of Marketing at Creatopy. Deema, with an impressive background spanning Xbox, Microsoft, YouTube, Google, Flipboard, Unity, S…

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What’s keeping businesses from succeeding with first-party data? 14:53

4M ago14:53

14:53

What’s keeping businesses from succeeding with first-party data? What’s keeping your business from succeeding with first-party data? Is it silos in your tech? Silos in your organizational structure? What about internal politics? With the demise of cookies and an always shifting privacy landscape, marketing organizations continue to hear about the v…

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Software Isn’t Eating the World—Services Are with Sangram Vajre 46:27

4M ago46:27

46:27

Welcome to 'Playbook Broken,' the show where we investigate what's no longer working in marketing and sales, and what might work next. Our guest is Sangram Vajre, co-founder of Terminus and GTM Partners, who provides sharp, unapologetic insights into modern go-to-market (GTM) strategies. Sangram discusses why the traditional sales funnel is outdate…

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How to lead marketing in the great big messy real world with Kathleen Schaub 22:50

4M ago22:50

22:50

You’ve probably noticed marketing has been thrown into a bit of upheaval thanks to AI, busted playbooks and new ideas about what marketing should do and how its effectiveness should be measured. We all rely on things we’ve learned in the past, but leading a marketing organization in today’s great big messy real world requires mindset shifts, and po…

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Breaking Playbooks: AI and the New Marketing Era with Ed See 32:44

5M ago32:44

32:44

In this episode of Playbook Broken, Marc engages with Ed See, Chief Growth Officer at Zeta Global, to explore the evolving landscape of marketing in the age of AI. They discuss the fundamental roles of marketers in setting preferences and managing premiums, delve into how AI is transforming traditional marketing playbooks, and explain the importanc…

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Who’s watching the security of your martech stack? with Rob Stacey 9:45

5M ago9:45

9:45

Who’s watching the security of your martech stack? There are more than 15,000 martech tools available on the market today, and each of them is a potential risk for your organization. As with any software product, applications themselves and the data they store and process are targets for the dark forces of the tech world. And as marketing organizat…

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Outsmarting Entropy: Shipping Beyond the Playbook with Will Allen 41:54

5M ago41:54

41:54

In this episode of 'Playbook Broken,' we delve into the shifting landscape of business marketing and sales playbooks. Marc welcomes Will Allen, VP of Media and AI Privacy Products at CloudFlare, to discuss the evolution of content creation and AI in today's dynamic environment. They explore the critical role of playbooks in navigating change, the i…

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How to use video to bolster your GTM strategy with Korina Edwards 12:08

5M ago12:08

12:08

Could your revenue team use better open rates? How about improved reply rates? Or faster deal velocity? The key to better engagement with prospects and customers might be all around you. Most of us grew up watching video on television, and now we carry video screens in our pockets. Despite the rise of email and text messaging, there’s still no bett…

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Playbook Broken: Ripping Up the Rulebook: Marketing's New Frontier with Zach Vidibor 35:12

6M ago35:12

35:12

In this episode of Playbook Broken, we explore how traditional marketing playbooks are becoming obsolete in the rapidly changing landscape influenced by AI and shifting buyer behaviors. Marc sits down with Zach Vidibor, CEO of Octave, to discuss the challenges and opportunities in modern go-to-market strategies. The conversation delves into the int…

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How to lead marketing through economic uncertainty with Lisa Cole 13:06

6M ago13:06

13:06

This podcast is produced by MarTech, a Third Door Media property.By MarTech.org

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Playbook Broken: Hyper Adaptive: Redefining Organizations in the Age of AI with Melissa Reeve 32:28

6M ago32:28

32:28

In this episode of 'Playbook Broken,' Marc dives into the rapidly changing landscape of marketing, driven by AI and automation. Featuring Melissa Reeve, a 25-year marketing veteran and co-founder of the Agile Marketing Alliance and Marketing Frontier.ai, the conversation explores the concept of 'Hyper Adaptive' organizations. Melissa discusses her …

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Playbook Broken: The Innovator's SEO: Navigating the New Age of Search with Matthew Kay 23:39

7M ago23:39

23:39

Welcome to Playbook Broken, where outdated marketing tactics are left behind. Marc introduces Matthew Kay, the new head of Search for Active Campaign and co-founder of the Tech SEO Connect conference. They discuss the rapid evolution of SEO, driven by AI and changing user behaviors, and how traditional methods are becoming obsolete. The conversatio…

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Playbook Broken: Rethinking Marketing with Molly St. Louis 36:01

7M ago36:01

36:01

In the first episode of Playbook Broken, Marc Sirkin, CEO of Third Door Media, dives into the fast-evolving world of marketing and why traditional playbooks no longer work. Joined by Molly St. Louis, co-founder of Mosaic Group Media, they explore the effectiveness of social selling, the decline of traditional PR, and the complexities of brand measu…

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Share of search is the marketing metric you need to be tracking 9:57

9M ago9:57

9:57

Share of search is a marketing metric that looks at all of the branded searches beging done in your category and tells you how many of those searches are looking for you. As marketing metrics go, share of search is relatively quick and easy to find. You can use low-cost or free tools that many marketers are already using to gather the data. Perhaps…

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Is the way we build and measure brands changing? 16:59

10M ago16:59

16:59

Marketers have more tools to help build and measure brand than ever before, but understanding the impact of brand marketing remains a challenge for many organizations. Benoit Garbe is the President of QUINT Advisory, a member of the Tracksuit advisory board and the former CMO of AB InBev. Garbe sees a massive opportunity today for organizations to …

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AI agents will infiltrate your martech stack 13:38

10M ago13:38

13:38

The past two years saw incredible innovation around AI, and in the past year, much of the AI developments focused on AI agents. Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology. While examples abound of AI agents be…

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Why it's harder to build an audience than ever before 12:42

10M ago12:42

12:42

A good website, quality content and some solid search engine optimization practices — that was one the recipes for building an audience, regardless of the business you’re in. For years, if you were trying to build community, grow readership or attract prospects and customers to your website, understanding how to create content that pleased both sit…

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Want to really understand marketing ops? Talk to this guy 14:28

10M ago14:28

14:28

Marketing operations plays an important role in any large or mid-sized marketing organization, orchestrating technology, working with data and basically making sure everything that supports marketing is working as it should. Marketing operators are like the plumbers, electricians and mechanics of the martech stack. But they’re not alone. Alongside …

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How influencer marketing became an essential marketing channel 12:59

11M ago12:59

12:59

There’s never a dull moment in influencer marketing, which faces a significant challenge this year with the law banning TikTok in the United States. Even without the platform that made it famous, influencer marketing is now a significant channel for marketers. It’s also big business for both content creators and brands. But how did we get here? In …

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What do C-level execs think of their GTM strategies? 13:51

11M ago13:51

13:51

Mark Stouse, the CEO of Proof Analytics, predicts a revolution is coming to go-to-market (GTM) strategies, and it’s starting as soon as 2025. Stouse is working on a book for which he spoke to hundreds of CEOs and CFOs from Fortune 2000 companies. He granted anonymity to these leaders in order to get a frank assessment of their GTM strategies. In th…

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Voice agents will change how you think about your brand and your website 12:34

11M ago12:34

12:34

The playbook for helping customers find your brand changed many times over the past several decades. Along the way we’ve seen billboards, phonebooks and even skywriting. Most recently it’s revolved around the website and search engines. But the way people look for information about brands is changing. Artificial intelligence is just one example. As…

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What can marketers learn from the Savannah Bananas? 14:01

11M ago14:01

14:01

It’s not easy to describe the Savannah Bananas to someone who hasn’t witnessed them in action. They are part baseball team, part traveling circus and 100% entertainment. The Bananas play a game they call “Banana Ball,” which resembles baseball in many ways, but with shorter games, 11 rules you won't find in baseball and more than a hint of vaudevil…

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Coffee Talk: Take your AI beyond content creation 49:12

1y ago49:12

49:12

During the Fall 2024 MarTech Conference this past September, we joined Craig Schinn, Co-founder, COO of Actable, and Michelle Simone, Principal Consultant of Pepper Foster Consulting, for a stimulating discussion on the limitless potential of AI beyond its traditional role in content creation. Discover how AI can revolutionize various aspects of yo…

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Coffee Talk: Having success with intent data 47:05

1y ago47:05

47:05

During the Fall 2024 MarTech Conference this past September, we were joined by Eric Dates, Head of Marketing at VComply and Liam Moroney, CEO of Storybook Marketing for a captivating conversation on the power of intent data in today's marketing landscape. In this episode, Eric and Liam dive deep into how businesses can leverage intent data to: Iden…

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Coffee Talk: First-party data strategies 15:29

1y ago15:29

15:29

During the Fall 2024 MarTech Conference this past September, we explore a casual yet informative coffee talk, where we were joined by President of The Krehbiel Group, Greg Krehbiel, and CEO of Leverage Lab, AnnMarie Wills, as they dove into the world of first-party data. This essential digital asset is becoming increasingly valuable for businesses …

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Coffee Talk: Navigating Modern Email Marketing 29:36

1y ago29:36

29:36

During the Fall 2024 MarTech Conference this past September, Jeanne Jennings, CEO and Chief Strategist, Email Optimization Shop, and Kath Pay, CEO, Holistic Email Marketing discussed the ins and outs of modern email marketing. In this podcast, they cover: Ensure your emails reach your subscribers' inboxes Tailoring your emails to individual subscri…

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What's next for Google's third-party cookie saga? 12:49

1y ago12:49

12:49

Google's decision to leave third-party cookies up to the consumer was the latest twist in a long saga for the online advertising industry. But it won't be the last. Join Konrad Feldman, CEO and co-founder, Quantcast, and Mike Pastore, Editorial Director at MarTech, for a discussion of where things go from here. Host: Mike Pastore, Editorial Directo…

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Marketers are spending billions on data. How do they use it? 12:01

1y ago12:01

12:01

Join Mike Pastore, Editorial Director at MarTech, and Tzvi Kopetz,VP of Marketing at Lusha, for a conversation about data. B2B marketers in the U.S. spent more than $3 billion on data in 2003, for including for enrichment and intent. Let's find out how marketers use this data and how they vet data providers. Host: Mike Pastore, Editorial Director, …

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What are marketers' investment priorities as 2024 winds down? 12:08

1y ago12:08

12:08

Many marketing organization had to watch their budgets carefully as interest rates rose and VC money dried up. That led to less spending on technology for many teams. Dotdigital 750 CMOs from the US, UK and Australia about their spending priorities as part of its CMO Report. We'll talk about the findings around investment priorities with Juliette A…