For the past several years, “data-driven” and “marketing” have gone together like milk and cookies. You might even describe yourself as a “data-driven” marketer in your LinkedIn profile.

But have you thought about what comes next?

Neej Gore, chief data officer at Zeta Global, says advances in AI and predictive capabilities might soon mean data-driven is looking backwards, which is exactly the opposite of what everyone was hoping to accomplish with being data-driven in the first place.

I sat down with Neej at Zeta Live!, the company’s annual event in New York City, to talk about what comes after data-driven marketing, why systems might overtake stacks and the importance of context moving forward.

Neej also shares the one word he would use to describe the future of marketing, and it’s going to surprise you.

Episode guide

0:38: Meet Neej Gore

1:51: From data-driven to answers-driven

3:10: Why context matters to data and AI

5:00: Marketing as a system, not a stack

6:14: The urgency around data governance

7:45: One word to describe the future of marketing

This podcast is produced by MarTech, a Third Door Media property.