In this episode of Playbook Broken, Marc engages with Ed See, Chief Growth Officer at Zeta Global, to explore the evolving landscape of marketing in the age of AI. They discuss the fundamental roles of marketers in setting preferences and managing premiums, delve into how AI is transforming traditional marketing playbooks, and explain the importance of aligning first principles with new technologies.

The conversation touches on the seamless integration of sales and marketing, the role of AI agents, and the persistent challenge of managing waste in marketing efforts. Ed also shares insights from his extensive experience at IBM, McKinsey, Deloitte, and Zeta Global, emphasizing the need for curiosity and adaptability in a rapidly changing environment.
00:00 Introduction to Marketing Frameworks
00:31 Welcome to Playbook Broken
00:40 Introducing Ed C and Zeta Global
01:46 The Evolution of Marketing Playbooks
03:33 The Timeless Marketing Framework
05:05 The Role of AI in Modern Marketing
07:00 Challenges and Changes in Marketing
12:09 The Importance of Brand in Marketing
15:40 Breaking Down Traditional Marketing Playbooks
19:30 The Future of Marketing with AI
28:39 Personal Insights and Career Reflections
31:46 Conclusion and Farewell

This podcast is produced by MarTech, a Third Door Media property.