In this episode of 'Playbook Broken,' we delve into the shifting landscape of business marketing and sales playbooks. Marc welcomes Will Allen, VP of Media and AI Privacy Products at CloudFlare, to discuss the evolution of content creation and AI in today's dynamic environment. They explore the critical role of playbooks in navigating change, the impact of AI on content creators, and the necessity of clear communication and relentless shipping to succeed. Tune in for insights on redefining business models, the future of AI agents, and strategies to adapt in an ever-changing digital world.

00:00 Introduction and Welcome

00:22 Guest Introduction: Will Allen

01:10 CloudFlare and Its Origins

03:18 The Concept of Playbooks

04:50 Challenges and Adaptations in Playbooks

11:31 AI and Content Creation

13:49 The Changing Landscape of Content Monetization

19:39 CloudFlare's Approach to AI and Content

21:39 The Crux of the Issue

21:54 Writing for Future AIs

22:12 Developer Documentation and AI Integration

22:43 Different Approaches to Content Control

23:10 Enforcing Content Policies

24:33 The Changing Landscape of SEO and AI

28:34 The Rise of Agents and Bots

33:30 The Future of Content and Business Models

37:33 Overcoming Challenges and Shipping Products

40:31 Final Thoughts and Closing Remarks

This podcast is produced by MarTech, a Third Door Media property.