Who’s watching the security of your martech stack?
There are more than 15,000 martech tools available on the market today, and each of them is a potential risk for your organization.
As with any software product, applications themselves and the data they store and process are targets for the dark forces of the tech world. And as marketing organizations whipped out their credit cards and deployed SaaS app after SaaS app over the years, you have to wonder who was looking out for the security?
In larger organizations, the IT and data teams will have some input into the security and governance of martech tools and data. That’s especially true for businesses in highly regulated industries.
In this episode of Conversations with MarTech, we speak with Rob Stacey, CRO of content management vendor Forrit, about the realities and risks of securing your martech stack and the data it contains.
Stacey says collaboration between IT and marketing is increasingly the norm, helping businesses make decisions that help marketers do their jobs while IT meets its security needs.
It’s a far cry from the turf wars we’ve heard about in the past.
Episode guide
1:02: Meet Rob Stacey
2:15: IT, data and marketing teams: Turf wars vs. strategic cooperation
3:38: Has awareness of security risks increased among marketers?
5:33: How does IT feel about the explosion of SaaS apps in martech stacks?
7:36: The business advantages of a secure martech stack you don’t often think about.
#martech #marketing #datasecurity

This podcast is produced by MarTech, a Third Door Media property.