In this episode of Playbook Broken, host Marc sits down with Myriam Jessier, SEO Exec at Pragm and Neurospicy to explore why traditional SEO strategies are collapsing in an AI-driven search world. Myriam breaks down what’s actually changing, why privacy-first SEO matters, how to build authority when zero-click results dominate, and what brands must understand about context and relevance today. This is a practical, no-nonsense guide to rebuilding your SEO playbook for the future.
Episode Guide
00:00 Introduction to Playbook Broken
00:08 Meet Miriam Jesse: The SEO Expert
00:31 The Broken SEO Playbook
03:17 Relevance Engineering in SEO
08:08 The Zero Click Environment
08:47 Adapting to AI and Multimodal Search
12:35 SEO in the Context of Brand and User Experience
13:44 The Future of SEO and Marketing
21:47 The Impact of Competitor Clicks on Google Results
22:15 Algorithmic Influence and New SEO Tools
23:06 Echo Chambers and Contextual Relevance
24:20 Understanding AI Brand Drift
26:28 Introducing the 'I'm Stuck' Segment
28:16 Technical Branding and AI Narrated Brands
32:26 Practical Tips for Brand Management
35:15 Force Yourself: Overcoming Challenges
40:53 Final Thoughts

This podcast is produced by MarTech, a Third Door Media property.