Best MatthewBertram.com Podcasts (2025)

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Be Calm and CRO on with Talia Wolf 46:20

Play Pause

2d ago46:20

46:20

The key to standing out in a world overrun with AI tools and generic marketing is getting back to the fundamentals of emotional targeting and understanding your customers at a deeper level. • Technology changes, but people don't. Emotional triggers still drive all purchasing decisions • Most marketers focus too much on features rather than addressi…

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AI for Amazon Sellers: SEO, Split Testing & Scale with Daniela Bolzmann 39:01

13d ago39:01

39:01

AI is revolutionizing e-commerce by enabling brands to scale product catalogs and optimize Amazon listings with unprecedented efficiency. Daniela Bolzmann shares how Mindful Goods uses artificial intelligence to transform data analysis, content creation, and split testing for seven and eight-figure brands. • AI allows agencies to support enterprise…

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Stop Chasing Traffic, Start Chasing Revenue with Ian Lurie 48:32

20d ago48:32

48:32

SEO veteran Ian Lurie joins Matt Bertram to discuss navigating today's chaotic digital marketing landscape and why traditional metrics are becoming less reliable. They explore how the decline in click data requires a shift to lift-based measurement that correlates visibility improvements with revenue changes rather than traffic alone. • Marketers m…

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How Google Ranks Business Profiles: Trust, Reviews & AI with Brad Wetherall 1:04:07

27d ago1:04:07

1:04:07

Brad Wetherall, former head of Google My Business, reveals insider knowledge about how Google evaluates and ranks business profiles in the evolving search landscape. He shares crucial insights on trust factors, ranking signals, and how AI is reshaping local search strategies. • Google Business Profile (formerly Google My Business) remains critical …

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Maximizing Results When Website Traffic Falls: Expert Insights with Trevor Levine 1:07:03

1M ago1:07:03

1:07:03

Conversion expert Trevor Levine reveals essential strategies for maximizing results in an era where website traffic has dropped by an average of 58.5% due to AI overviews in search. As the selection process now happens off-page, businesses must be laser-focused on converting the visitors who do reach their sites. • Starting with pain points and amp…

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Entity SEO & AI Search: Winning in the New Search Landscape with Zach Chahalis 57:23

1M ago57:23

57:23

The SEO landscape is shifting dramatically with the rise of AI search and entity-based relationships, creating new challenges and opportunities for marketers. We explore how traffic patterns are changing as top-ranking sites lose clicks to AI overviews while brand searches increase, and discuss the critical importance of entity relationships in mod…

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From Google to Everywhere: How to Win in the New AI-Driven Search Era feat. Micheal Buckbee 46:02

2M ago46:02

46:02

AI is fracturing the search ecosystem and creating new opportunities for SEOs to expand their role and demonstrate greater business value in this evolving digital landscape. • Michael Buckbee discusses how AI is changing search and creating "siteless SEO" • Traditional SEO has primarily been Google optimization, but search is now becoming a feature…

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The New SEO Playbook: Winning in a World of AI Overviews and Vanishing Clicks feat. Ray Grieselhuber 52:21

2M ago52:21

52:21

Search is rapidly changing as traffic is being redistributed across platforms, with AI overviews and LLMs dramatically changing how users find information and interact with brands. • Despite traffic metrics declining, brand visibility may actually be increasing in places you can't easily measure • Media Mix Modeling (MMM) is emerging as a better wa…

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AI Revolution in Marketing with Kevin Surace 52:07

2M ago52:07

52:07

Kevin Surace, known as the father of virtual assistants, shares his insights on how AI is revolutionizing marketing and business operations. We discuss the democratization of content creation, the transformation of search, and why companies refusing to embrace AI are heading toward extinction. • AI is making marketers 10-100x more productive by ena…

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How Authentic Storytelling Builds Brand Trust with Owen Garitty 49:41

2M ago49:41

49:41

Authentic storytelling in marketing is much more than a trendy buzzword; it's a comprehensive strategy that should permeate every customer interaction from first touch to final purchase and beyond. • Effective storytelling means presenting your brand's story as an evolving journey that spans multiple touchpoints • The customer journey increasingly …

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YouTube Ads: The Secret to Growing Your Brand Now featuring Aleric Heck 51:39

3M ago51:39

51:39

Everything is changing in digital marketing, with SEO becoming more dynamic and YouTube emerging as one of the biggest ways to build your brand. For those afraid of video marketing, now is the time to take the leap and establish a YouTube presence. • YouTube content lives long-term, unlike other platforms where posts disappear within 48 hours • The…

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CEO Mindset & Strategy: The Proven Formula to Scale Your Business with Jason Moss 59:54

3M ago59:54

59:54

Jason Moss shares the CEO Freedom Formula, a powerful roadmap for scaling businesses through identity shifts and strategic improvements. The formula merges internal mindset work with external business strategy to help entrepreneurs break through revenue plateaus and experience sustainable growth. • CEO Identity: changing your self-perception to mat…

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Cracking the Modern Sales Code: AI, Authenticity, and Sales-Marketing Alignment with Geoff Ketterer 51:47

3M ago51:47

51:47

Sales and marketing are becoming increasingly interconnected, with the most successful businesses breaking down silos between departments. Digital marketers must expand their skill sets beyond specialized areas like SEO or content creation to embrace analytics, client communication, and sales principles. • Modern marketing requires understanding th…

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From Cold Emails to Hot Leads: The Digital Marketing Backbone You Can't Ignore featuring Jay Schwedelson 40:06

3M ago40:06

40:06

Email marketing still converts better than most digital channels, yet many businesses overlook this powerful tool because of misconceptions about its effectiveness or complexity. • Email is definitely not dead – it's been generating millions in revenue for over a decade • DNS records (SPF, DKIM, DMARC) are now essential for good deliverability • Di…

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Marketing in the Age of AI: Why the Funnel is Dead and Content is King with Sara Faatz 51:46

4M ago51:46

51:46

The customer journey has transformed from a linear path to a chaotic "choose your own adventure" experience as AI becomes increasingly embedded in search processes and content discovery. • Zero-click search has fundamentally disrupted traditional marketing as users get answers without visiting websites • Quality content with unique insights and aut…

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Building Effective Funnels: Psychology, Economics, and Technology with Alisha Conlin-Hurd 54:44

4M ago54:44

54:44

Alisha Conlin-Hurd shares powerful insights on creating effective marketing funnels using psychology, economics, and technology as the foundation for persuasive online marketing. • Understanding that persuasion differs from manipulation when your product genuinely helps people • Recognizing the five levels of awareness in marketing and how they aff…

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Digital Marketing Revolution: Adapting to AI's Takeover with Bill Rice 46:35

4M ago46:35

46:35

Digital marketing is shifting fast, like the leap from directories to Google. AI is reshaping search, favoring unique, personal content over generic blogs. Traditional SEO fades, while personal brands rise. Human creativity now beats corporate content. Guest contact information: billricestrategy.com youtube.com/@billricestrategy linkedin.com/in/bil…

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Converting Questions to Leads: The Power of Human Chat with Ted DeBettencourt 39:03

4M ago39:03

39:03

Ted DeBettencourt from Juvo Leads shares how human-powered chat services capture significantly more leads than AI alternatives for businesses with high-value customers. Data shows that human operators outperform chatbots by at least 200% in converting website visitors to qualified leads, particularly for law firms, elective medicine, home services,…

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Scaling Service Companies Through Data-Driven Marketing with Tyler Dunagin 37:06

5M ago37:06

37:06

Tyler Dunigan shares how he built a platform of brands providing turnover services to the largest property managers in the US, growing from painting to flooring, bathtub refinishing, and patented products. • Understanding your target audience is critical – Tyler discovered property managers were his key clients, not property owners • Data-driven ma…

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From SERPs to Subscribers: Mastering YouTube SEO with the Leaf Strategy with Nate Woodbury 44:17

5M ago44:17

44:17

Nate Woodbury shares his powerful "Leaf Strategy" for YouTube marketing that generates predictable leads and revenue for businesses by targeting specific long-tail search queries. • YouTube is now the #1 way to grow your brand, especially before you're ranking at the top of Google search • Nate pivoted to YouTube after discovering videos getting 50…

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The New Era of Digital Strategy & AI-Powered Growth with Matt Bertram 27:47

5M ago27:47

27:47

Digital marketing is undergoing a transformative shift where understanding fundamentals while leveraging AI offers companies unprecedented advantages that may become insurmountable for those who fail to adapt. This golden opportunity period for digital transformation requires immediate action before the landscape dramatically changes in the next 18…

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From Posts to Profits: Maximizing Your Influencer Marketing Strategy with Ishveen Jolly 45:42

6M ago45:42

45:42

The influencer marketing landscape has transformed dramatically, with Open Sponsorship evolving from a platform connecting pro athletes with brands to a tech-enabled agency helping businesses maximize content across all marketing channels. Athletes and influencers now provide exceptional ROI when their content is strategically amplified beyond soci…

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Data-Driven Decision Making: The Untold Story of Marketing Analytics with Jeff Greenfield 1:01:35

6M ago1:01:35

1:01:35

Jeff Greenfield of Provalytics joins us to reveal the challenges of modern marketing attribution and how AI-driven analytics can help marketers understand which efforts drive results. Marketers still struggle to identify which half of their ad budget is wasted The shift from brand to performance marketing has created an overemphasis on clicks, not …

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SEO Expert Bruce Clay Reveals AI Secrets 1:19:56

6M ago1:19:56

1:19:56

Bruce Clay, the father of SEO, discusses how AI is reshaping digital marketing while SEO remains foundational. SEO has evolved from simple keywords to expertise, experience, authoritativeness, and trustworthiness (E-E-A-T). Bruce's "siloing" method organizes content by topic to showcase subject expertise. Proper "link equity" distribution is crucia…

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Maximize AI Adoption and Upskilling with Proven AI Training with John Munsell 1:02:50

7M ago1:02:50

1:02:50

In this engaging episode, we explore the transformative potential of artificial intelligence in the world of marketing. With John Munsell, a leading expert in implementing AI-first strategies, we dive deep into the essentials of integrating AI into business practices. • Importance of adopting an AI-first mindset • Strategies for implementing AI acr…