Best MatthewBertram.com Podcasts (2025)

1
Pairing SEO With Automation With Steven Werley 49:01

Play Pause

41m ago49:01

49:01

We reframe SEO for an AI-first world and show how agentic workflows turn messy sales processes into predictable follow-through. Matthew Bertram and Stephen Werley discuss how to map the stack, from transcripts and enrichment to Slack-driven next actions that recover hidden revenue. • rebrand to Best SEO Podcast and new AI-derived book • why LLMs ma…

1
Building An AI Layer For B2B Commerce And Search With Rob Neumann 1:00:09

10d ago1:00:09

1:00:09

Matthew Bertram brings Rob Neumann on to map how private LLMs, PIM/DAM, and AI-driven search turn messy B2B catalogs into findable, persuasive product experiences that convert. We push leaders to move now on the LLM land grab, unify entities, and align teams to become AI first. • unifying brand, author, and entity signals for clarity • why every bu…

1
AI-First Marketing For A Legacy Industry With Renaud Delaquis 48:57

17d ago48:57

48:57

We explore how an AI-first approach transforms a legacy driving school’s marketing, operations, and hiring while keeping focus on real-world outcomes. The big shift: recruiting becomes the growth engine, and local presence beats AI search for demand. • AI scheduling reduces travel time and increases daily lessons • Local marketing at scale through …

1
Visibility Beats Visits: Rethinking Marketing For The LLM Era With Lindsay Halsey 39:29

10d ago39:29

39:29

We explore how SEO is evolving into a broader visibility strategy that spans AI overviews, chat tools, and omnichannel marketing. Lindsay Halsey shares client-ready frameworks for education, measurement, and execution that turn complexity into clear next steps. • shift from sessions to visibility and share of voice • client education using visuals …

1
LLM Traffic, Real Attribution, Real Results With Brie Anderson 1:05:36

27d ago1:05:36

1:05:36

Brie Anderson and Matthew Bertram explore why LLM-sourced traffic often converts better than traditional organic, how to track it cleanly in GA4, and why attribution will always be directional. We share a practical framework for aligning KPIs, separating dashboards from reports, and building a tracking plan that drives real decisions. • LLM referra…

1
From SEO to Reputation: Owning the LLM Era With Ross Barefoot 1:12:53

1M ago1:12:53

1:12:53

We dig into how search is shifting from links to answers, why reputation now outranks tactics, and how to position your brand inside LLMs before it’s 10x harder. Ross Barefoot joins Matt to compare notes on pruning, big content, reviews, local, and the reality of client communication. • LLMs as a new gatekeeper layer and why fundamentals still matt…

1
Micro Influence, Major Impact With William Gasner 53:10

1M ago53:10

53:10

We unpack why influencer marketing is now essential as social posts feed search and AI, and how micro creators, UGC rights, and repurposing drive real ROI. William Gassner of Stack Influence shares playbooks for seeding, scaling on TikTok Shop, and boosting Amazon rankings with external traffic. • Why Engagement Beats Follower Count • How UGC Lower…

1
The AI Revolution in Search Marketing with Cindy Krum 55:55

1M ago55:55

55:55

The digital marketing landscape is transforming dramatically with Google's MUM (Multitask Unified Model) reshaping how search works and forcing marketers to adapt their strategies beyond traditional SEO approaches. • MUM combines text, images, videos, maps and other data types to create a comprehensive understanding of topics • Google's framework h…

1
Be Calm and CRO on with Talia Wolf 46:20

2M ago46:20

46:20

The key to standing out in a world overrun with AI tools and generic marketing is getting back to the fundamentals of emotional targeting and understanding your customers at a deeper level. • Technology changes, but people don't. Emotional triggers still drive all purchasing decisions • Most marketers focus too much on features rather than addressi…

1
AI for Amazon Sellers: SEO, Split Testing & Scale with Daniela Bolzmann 39:01

2M ago39:01

39:01

AI is revolutionizing e-commerce by enabling brands to scale product catalogs and optimize Amazon listings with unprecedented efficiency. Daniela Bolzmann shares how Mindful Goods uses artificial intelligence to transform data analysis, content creation, and split testing for seven and eight-figure brands. • AI allows agencies to support enterprise…

1
Stop Chasing Traffic, Start Chasing Revenue with Ian Lurie 48:32

2M ago48:32

48:32

SEO veteran Ian Lurie joins Matt Bertram to discuss navigating today's chaotic digital marketing landscape and why traditional metrics are becoming less reliable. They explore how the decline in click data requires a shift to lift-based measurement that correlates visibility improvements with revenue changes rather than traffic alone. • Marketers m…

1
How Google Ranks Business Profiles: Trust, Reviews & AI with Brad Wetherall 1:04:07

3M ago1:04:07

1:04:07

Brad Wetherall, former head of Google My Business, reveals insider knowledge about how Google evaluates and ranks business profiles in the evolving search landscape. He shares crucial insights on trust factors, ranking signals, and how AI is reshaping local search strategies. • Google Business Profile (formerly Google My Business) remains critical …

1
Maximizing Results When Website Traffic Falls: Expert Insights with Trevor Levine 1:07:03

3M ago1:07:03

1:07:03

Conversion expert Trevor Levine reveals essential strategies for maximizing results in an era where website traffic has dropped by an average of 58.5% due to AI overviews in search. As the selection process now happens off-page, businesses must be laser-focused on converting the visitors who do reach their sites. • Starting with pain points and amp…

1
Entity SEO & AI Search: Winning in the New Search Landscape with Zach Chahalis 57:23

3M ago57:23

57:23

The SEO landscape is shifting dramatically with the rise of AI search and entity-based relationships, creating new challenges and opportunities for marketers. We explore how traffic patterns are changing as top-ranking sites lose clicks to AI overviews while brand searches increase, and discuss the critical importance of entity relationships in mod…

1
From Google to Everywhere: How to Win in the New AI-Driven Search Era feat. Micheal Buckbee 46:02

3M ago46:02

46:02

AI is fracturing the search ecosystem and creating new opportunities for SEOs to expand their role and demonstrate greater business value in this evolving digital landscape. • Michael Buckbee discusses how AI is changing search and creating "siteless SEO" • Traditional SEO has primarily been Google optimization, but search is now becoming a feature…

1
The New SEO Playbook: Winning in a World of AI Overviews and Vanishing Clicks feat. Ray Grieselhuber 52:21

4M ago52:21

52:21

Search is rapidly changing as traffic is being redistributed across platforms, with AI overviews and LLMs dramatically changing how users find information and interact with brands. • Despite traffic metrics declining, brand visibility may actually be increasing in places you can't easily measure • Media Mix Modeling (MMM) is emerging as a better wa…

1
AI Revolution in Marketing with Kevin Surace 52:07

4M ago52:07

52:07

Kevin Surace, known as the father of virtual assistants, shares his insights on how AI is revolutionizing marketing and business operations. We discuss the democratization of content creation, the transformation of search, and why companies refusing to embrace AI are heading toward extinction. • AI is making marketers 10-100x more productive by ena…

1
How Authentic Storytelling Builds Brand Trust with Owen Garitty 49:41

4M ago49:41

49:41

Authentic storytelling in marketing is much more than a trendy buzzword; it's a comprehensive strategy that should permeate every customer interaction from first touch to final purchase and beyond. • Effective storytelling means presenting your brand's story as an evolving journey that spans multiple touchpoints • The customer journey increasingly …

1
YouTube Ads: The Secret to Growing Your Brand Now featuring Aleric Heck 51:39

4M ago51:39

51:39

Everything is changing in digital marketing, with SEO becoming more dynamic and YouTube emerging as one of the biggest ways to build your brand. For those afraid of video marketing, now is the time to take the leap and establish a YouTube presence. • YouTube content lives long-term, unlike other platforms where posts disappear within 48 hours • The…

1
CEO Mindset & Strategy: The Proven Formula to Scale Your Business with Jason Moss 59:54

4M ago59:54

59:54

Jason Moss shares the CEO Freedom Formula, a powerful roadmap for scaling businesses through identity shifts and strategic improvements. The formula merges internal mindset work with external business strategy to help entrepreneurs break through revenue plateaus and experience sustainable growth. • CEO Identity: changing your self-perception to mat…

1
Cracking the Modern Sales Code: AI, Authenticity, and Sales-Marketing Alignment with Geoff Ketterer 51:47

5M ago51:47

51:47

Sales and marketing are becoming increasingly interconnected, with the most successful businesses breaking down silos between departments. Digital marketers must expand their skill sets beyond specialized areas like SEO or content creation to embrace analytics, client communication, and sales principles. • Modern marketing requires understanding th…

1
From Cold Emails to Hot Leads: The Digital Marketing Backbone You Can't Ignore featuring Jay Schwedelson 40:06

5M ago40:06

40:06

Email marketing still converts better than most digital channels, yet many businesses overlook this powerful tool because of misconceptions about its effectiveness or complexity. • Email is definitely not dead – it's been generating millions in revenue for over a decade • DNS records (SPF, DKIM, DMARC) are now essential for good deliverability • Di…

1
Marketing in the Age of AI: Why the Funnel is Dead and Content is King with Sara Faatz 51:46

5M ago51:46

51:46

The customer journey has transformed from a linear path to a chaotic "choose your own adventure" experience as AI becomes increasingly embedded in search processes and content discovery. • Zero-click search has fundamentally disrupted traditional marketing as users get answers without visiting websites • Quality content with unique insights and aut…

1
Building Effective Funnels: Psychology, Economics, and Technology with Alisha Conlin-Hurd 54:44

5M ago54:44

54:44

Alisha Conlin-Hurd shares powerful insights on creating effective marketing funnels using psychology, economics, and technology as the foundation for persuasive online marketing. • Understanding that persuasion differs from manipulation when your product genuinely helps people • Recognizing the five levels of awareness in marketing and how they aff…

1
Digital Marketing Revolution: Adapting to AI's Takeover with Bill Rice 46:35

6M ago46:35

46:35

Digital marketing is shifting fast, like the leap from directories to Google. AI is reshaping search, favoring unique, personal content over generic blogs. Traditional SEO fades, while personal brands rise. Human creativity now beats corporate content. Guest contact information: billricestrategy.com youtube.com/@billricestrategy linkedin.com/in/bil…