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AI-First Marketing For A Legacy Industry With Renaud Delaquis
Manage episode 517497760 series 14410
We explore how an AI-first approach transforms a legacy driving school’s marketing, operations, and hiring while keeping focus on real-world outcomes. The big shift: recruiting becomes the growth engine, and local presence beats AI search for demand.
• AI scheduling reduces travel time and increases daily lessons
• Local marketing at scale through AI-powered research and print assets
• Measuring lift via brand queries, CTR, utilization, and 10th-grade share
• Nine test markets to validate and replicate winning tactics
• Recruiting treated as marketing, led by clear personas
• Retired educators deliver better training and higher lesson counts
• Partnerships with online course leaders instead of head-to-head SEO
• Focus on physical-service moat and first-principles metrics
• Practical AI use: small daily wins over big-bang changes
Guest Contact Information:
Website: coastlineacademy.com
LinkedIn: linkedin.com/in/renaud-delaquis
More from EWR and Matthew:
Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Find more episodes here:
Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast
Connect With Matthew Bertram:
Website: www.matthewbertram.com
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive
Powered by: ewrdigital.com
Chapters
1. Preview: AI Across The Business (00:00:00)
2. Setting The Stage: AI-First Focus (00:01:59)
3. Legacy Industry Meets AI Scheduling (00:03:12)
4. Why AI Search Isn’t Driving Demand Yet (00:06:00)
5. Two-Sided Marketing: Teens And Parents (00:07:05)
6. Local Marketing At Scale With AI (00:09:20)
7. Measuring Impact And Share Of Voice (00:12:05)
8. First Principles Over Flawed Reporting (00:15:55)
9. Test Markets And Replicable Playbooks (00:18:44)
10. The Big Aha: Recruiting As Growth Engine (00:20:18)
11. Personas, Quality Lessons, And Revenue (00:24:35)
12. Competing With Online Courses Via Partnerships (00:28:20)
13. Focus, Moats, And Physical Advantage (00:31:30)
14. Practical Advice And Closing Calls (00:34:10)
1016 episodes
AI-First Marketing For A Legacy Industry With Renaud Delaquis
The Best SEO Podcast: Defining the Future of Search with LLM Visibility™
Manage episode 517497760 series 14410
We explore how an AI-first approach transforms a legacy driving school’s marketing, operations, and hiring while keeping focus on real-world outcomes. The big shift: recruiting becomes the growth engine, and local presence beats AI search for demand.
• AI scheduling reduces travel time and increases daily lessons
• Local marketing at scale through AI-powered research and print assets
• Measuring lift via brand queries, CTR, utilization, and 10th-grade share
• Nine test markets to validate and replicate winning tactics
• Recruiting treated as marketing, led by clear personas
• Retired educators deliver better training and higher lesson counts
• Partnerships with online course leaders instead of head-to-head SEO
• Focus on physical-service moat and first-principles metrics
• Practical AI use: small daily wins over big-bang changes
Guest Contact Information:
Website: coastlineacademy.com
LinkedIn: linkedin.com/in/renaud-delaquis
More from EWR and Matthew:
Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Find more episodes here:
Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast
Connect With Matthew Bertram:
Website: www.matthewbertram.com
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive
Powered by: ewrdigital.com
Chapters
1. Preview: AI Across The Business (00:00:00)
2. Setting The Stage: AI-First Focus (00:01:59)
3. Legacy Industry Meets AI Scheduling (00:03:12)
4. Why AI Search Isn’t Driving Demand Yet (00:06:00)
5. Two-Sided Marketing: Teens And Parents (00:07:05)
6. Local Marketing At Scale With AI (00:09:20)
7. Measuring Impact And Share Of Voice (00:12:05)
8. First Principles Over Flawed Reporting (00:15:55)
9. Test Markets And Replicable Playbooks (00:18:44)
10. The Big Aha: Recruiting As Growth Engine (00:20:18)
11. Personas, Quality Lessons, And Revenue (00:24:35)
12. Competing With Online Courses Via Partnerships (00:28:20)
13. Focus, Moats, And Physical Advantage (00:31:30)
14. Practical Advice And Closing Calls (00:34:10)
1016 episodes
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