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AI-First Marketing For A Legacy Industry With Renaud Delaquis

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Manage episode 517497760 series 14410
Content provided by MatthewBertram.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MatthewBertram.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

We explore how an AI-first approach transforms a legacy driving school’s marketing, operations, and hiring while keeping focus on real-world outcomes. The big shift: recruiting becomes the growth engine, and local presence beats AI search for demand.
• AI scheduling reduces travel time and increases daily lessons
• Local marketing at scale through AI-powered research and print assets
• Measuring lift via brand queries, CTR, utilization, and 10th-grade share
• Nine test markets to validate and replicate winning tactics
• Recruiting treated as marketing, led by clear personas
• Retired educators deliver better training and higher lesson counts
• Partnerships with online course leaders instead of head-to-head SEO
• Focus on physical-service moat and first-principles metrics
• Practical AI use: small daily wins over big-bang changes

Guest Contact Information:

Website: coastlineacademy.com
LinkedIn: linkedin.com/in/renaud-delaquis

More from EWR and Matthew:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

youtube.com/@BestSEOPodcast

bestseopodcast.com

bestseopodcast.buzzsprout.com

Follow us on:

Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram:

Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

Powered by: ewrdigital.com

Support the show

  continue reading

Chapters

1. Preview: AI Across The Business (00:00:00)

2. Setting The Stage: AI-First Focus (00:01:59)

3. Legacy Industry Meets AI Scheduling (00:03:12)

4. Why AI Search Isn’t Driving Demand Yet (00:06:00)

5. Two-Sided Marketing: Teens And Parents (00:07:05)

6. Local Marketing At Scale With AI (00:09:20)

7. Measuring Impact And Share Of Voice (00:12:05)

8. First Principles Over Flawed Reporting (00:15:55)

9. Test Markets And Replicable Playbooks (00:18:44)

10. The Big Aha: Recruiting As Growth Engine (00:20:18)

11. Personas, Quality Lessons, And Revenue (00:24:35)

12. Competing With Online Courses Via Partnerships (00:28:20)

13. Focus, Moats, And Physical Advantage (00:31:30)

14. Practical Advice And Closing Calls (00:34:10)

1016 episodes

Artwork
iconShare
 
Manage episode 517497760 series 14410
Content provided by MatthewBertram.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MatthewBertram.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

We explore how an AI-first approach transforms a legacy driving school’s marketing, operations, and hiring while keeping focus on real-world outcomes. The big shift: recruiting becomes the growth engine, and local presence beats AI search for demand.
• AI scheduling reduces travel time and increases daily lessons
• Local marketing at scale through AI-powered research and print assets
• Measuring lift via brand queries, CTR, utilization, and 10th-grade share
• Nine test markets to validate and replicate winning tactics
• Recruiting treated as marketing, led by clear personas
• Retired educators deliver better training and higher lesson counts
• Partnerships with online course leaders instead of head-to-head SEO
• Focus on physical-service moat and first-principles metrics
• Practical AI use: small daily wins over big-bang changes

Guest Contact Information:

Website: coastlineacademy.com
LinkedIn: linkedin.com/in/renaud-delaquis

More from EWR and Matthew:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

youtube.com/@BestSEOPodcast

bestseopodcast.com

bestseopodcast.buzzsprout.com

Follow us on:

Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram:

Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

Powered by: ewrdigital.com

Support the show

  continue reading

Chapters

1. Preview: AI Across The Business (00:00:00)

2. Setting The Stage: AI-First Focus (00:01:59)

3. Legacy Industry Meets AI Scheduling (00:03:12)

4. Why AI Search Isn’t Driving Demand Yet (00:06:00)

5. Two-Sided Marketing: Teens And Parents (00:07:05)

6. Local Marketing At Scale With AI (00:09:20)

7. Measuring Impact And Share Of Voice (00:12:05)

8. First Principles Over Flawed Reporting (00:15:55)

9. Test Markets And Replicable Playbooks (00:18:44)

10. The Big Aha: Recruiting As Growth Engine (00:20:18)

11. Personas, Quality Lessons, And Revenue (00:24:35)

12. Competing With Online Courses Via Partnerships (00:28:20)

13. Focus, Moats, And Physical Advantage (00:31:30)

14. Practical Advice And Closing Calls (00:34:10)

1016 episodes

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