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Visibility Beats Visits: Rethinking Marketing For The LLM Era With Lindsay Halsey

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Manage episode 515887995 series 14410
Content provided by MatthewBertram.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MatthewBertram.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

We explore how SEO is evolving into a broader visibility strategy that spans AI overviews, chat tools, and omnichannel marketing. Lindsay Halsey shares client-ready frameworks for education, measurement, and execution that turn complexity into clear next steps.
• shift from sessions to visibility and share of voice
• client education using visuals and live data reviews
• GA4 custom channel for AI tool referrals
• AI overview tracking and imperfect but useful signals
• LLMs.txt and crawl access considerations
• content that shows human expertise and authorship
• aligning CTAs to intent to boost conversions
• redistributing effort from top-of-funnel to mid-funnel
• omnichannel support including paid social and PR
• audience research and journey mapping to guide strategy
• practical plan: what, why, how, when cadence

Guest Contact Information:

Website: pathfinderseo.com
LinkedIn:
linkedin.com/in/lindsay-halsey

More from EWR and Matthew

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.

Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

youtube.com/@BestSEOPodcast

bestseopodcast.com

bestseopodcast.buzzsprout.com

Follow us on:

Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram:

Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

Powered by: ewrdigital.com

Support the show

  continue reading

Chapters

1. Setting The Stage: SEO’s Shift (00:00:00)

2. Meet Lindsay And Her Two Hats (00:01:14)

3. Change Or Evolution In Search (00:02:40)

4. Beyond Google: LLM Visibility (00:04:05)

5. Attribution’s Return To First Principles (00:06:20)

6. From SEO Silo To Omnichannel (00:08:43)

7. Educating Clients With Visuals And Data (00:10:55)

8. Hard Conversations: What, Why, How, When (00:14:05)

9. Practical LLM Visibility Tactics (00:17:05)

10. Content That Shows Real Humans (00:20:10)

11. Aligning CTAs To Intent (00:23:05)

12. Mapping Audience And Journeys (00:26:00)

13. Filling The Funnel Across Channels (00:28:20)

14. The Real Secret: Do The Next Best Thing (00:30:15)

15. Where To Find Lindsay & Closing (00:31:50)

1015 episodes

Artwork
iconShare
 
Manage episode 515887995 series 14410
Content provided by MatthewBertram.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MatthewBertram.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

We explore how SEO is evolving into a broader visibility strategy that spans AI overviews, chat tools, and omnichannel marketing. Lindsay Halsey shares client-ready frameworks for education, measurement, and execution that turn complexity into clear next steps.
• shift from sessions to visibility and share of voice
• client education using visuals and live data reviews
• GA4 custom channel for AI tool referrals
• AI overview tracking and imperfect but useful signals
• LLMs.txt and crawl access considerations
• content that shows human expertise and authorship
• aligning CTAs to intent to boost conversions
• redistributing effort from top-of-funnel to mid-funnel
• omnichannel support including paid social and PR
• audience research and journey mapping to guide strategy
• practical plan: what, why, how, when cadence

Guest Contact Information:

Website: pathfinderseo.com
LinkedIn:
linkedin.com/in/lindsay-halsey

More from EWR and Matthew

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.

Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

youtube.com/@BestSEOPodcast

bestseopodcast.com

bestseopodcast.buzzsprout.com

Follow us on:

Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram:

Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

Powered by: ewrdigital.com

Support the show

  continue reading

Chapters

1. Setting The Stage: SEO’s Shift (00:00:00)

2. Meet Lindsay And Her Two Hats (00:01:14)

3. Change Or Evolution In Search (00:02:40)

4. Beyond Google: LLM Visibility (00:04:05)

5. Attribution’s Return To First Principles (00:06:20)

6. From SEO Silo To Omnichannel (00:08:43)

7. Educating Clients With Visuals And Data (00:10:55)

8. Hard Conversations: What, Why, How, When (00:14:05)

9. Practical LLM Visibility Tactics (00:17:05)

10. Content That Shows Real Humans (00:20:10)

11. Aligning CTAs To Intent (00:23:05)

12. Mapping Audience And Journeys (00:26:00)

13. Filling The Funnel Across Channels (00:28:20)

14. The Real Secret: Do The Next Best Thing (00:30:15)

15. Where To Find Lindsay & Closing (00:31:50)

1015 episodes

All episodes

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