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Marketing in the Age of AI: Why the Funnel is Dead and Content is King with Sara Faatz
Manage episode 488345606 series 14410
The customer journey has transformed from a linear path to a chaotic "choose your own adventure" experience as AI becomes increasingly embedded in search processes and content discovery.
• Zero-click search has fundamentally disrupted traditional marketing as users get answers without visiting websites
• Quality content with unique insights and authentic perspectives remains essential despite AI advancements
• The traditional marketing funnel concept is outdated – customers enter and exit at various points across multiple channels
• B2B purchases involve complex buying committees with different stakeholders at various stages in their journey
• AI propensity scoring helps predict customer behavior and personalize content experiences effectively
• Accessibility principles align closely with AI-friendly content practices – clear, concise, well-structured content wins
• Content must ultimately connect with humans, regardless of how it's discovered or delivered
Guest Contact Information:
linkedin.com/in/sara-faatz-b67213
More from EWR and Matt:
Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Find more episodes here:
Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast
Connect With Matthew Bertram:
Website: www.matthewbertram.com
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive
Powered by: ewrdigital.com
Chapters
1. Introduction and Marketing in AI Era (00:00:00)
2. The Evolving Customer Journey (00:03:33)
3. Zero-Click Search and Content Strategy (00:09:05)
4. Dark Social and Attribution Challenges (00:16:40)
5. AI Propensity Scoring and Analytics (00:28:45)
6. Marketing and Sales Integration (00:38:35)
7. Core SEO Principles and Accessibility (00:43:24)
1011 episodes
Marketing in the Age of AI: Why the Funnel is Dead and Content is King with Sara Faatz
The Best SEO Podcast: Defining the Future of Search with LLM Visibility™
Manage episode 488345606 series 14410
The customer journey has transformed from a linear path to a chaotic "choose your own adventure" experience as AI becomes increasingly embedded in search processes and content discovery.
• Zero-click search has fundamentally disrupted traditional marketing as users get answers without visiting websites
• Quality content with unique insights and authentic perspectives remains essential despite AI advancements
• The traditional marketing funnel concept is outdated – customers enter and exit at various points across multiple channels
• B2B purchases involve complex buying committees with different stakeholders at various stages in their journey
• AI propensity scoring helps predict customer behavior and personalize content experiences effectively
• Accessibility principles align closely with AI-friendly content practices – clear, concise, well-structured content wins
• Content must ultimately connect with humans, regardless of how it's discovered or delivered
Guest Contact Information:
linkedin.com/in/sara-faatz-b67213
More from EWR and Matt:
Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Find more episodes here:
Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast
Connect With Matthew Bertram:
Website: www.matthewbertram.com
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive
Powered by: ewrdigital.com
Chapters
1. Introduction and Marketing in AI Era (00:00:00)
2. The Evolving Customer Journey (00:03:33)
3. Zero-Click Search and Content Strategy (00:09:05)
4. Dark Social and Attribution Challenges (00:16:40)
5. AI Propensity Scoring and Analytics (00:28:45)
6. Marketing and Sales Integration (00:38:35)
7. Core SEO Principles and Accessibility (00:43:24)
1011 episodes
Alle Folgen
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