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The AI Revolution in Search Marketing with Cindy Krum

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Manage episode 509081843 series 14410
Content provided by MatthewBertram.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MatthewBertram.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The digital marketing landscape is transforming dramatically with Google's MUM (Multitask Unified Model) reshaping how search works and forcing marketers to adapt their strategies beyond traditional SEO approaches.
• MUM combines text, images, videos, maps and other data types to create a comprehensive understanding of topics
• Google's framework has evolved from "micro-moments" to the "four S's of discovery" – stream, scroll, search, and shop
• Customer journeys are no longer linear but resemble atoms or squiggly lines as users bounce between different touchpoints
• Small businesses can compete by focusing on building communities and engaging audiences across multiple platforms
• Traditional keyword tracking is becoming less valuable as search becomes more personalized and conversational
• Content strategy should shift from high-volume production to creating fewer, higher-quality pieces with extensive distribution
Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Guest Information:

Website: https://mobilemoxie.com/
LinkedIn: https://www.linkedin.com/in/cindykrum/
Twitter/X: https://x.com/Suzzicks/

Find more episodes here:

youtube.com/@BestSEOPodcast

bestseopodcast.com

bestseopodcast.buzzsprout.com

Follow us on:

Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram:

Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

Powered by: ewrdigital.com

Support the show

  continue reading

Chapters

1. Introduction to Unknown Secrets (00:00:00)

2. Understanding MUM & Changing Search (00:03:36)

3. Evolution of Customer Journeys (00:08:13)

4. Google's Four S's Framework (00:16:05)

5. Optimizing for Today's Search Environment (00:21:35)

6. Content Strategy for Modern Marketing (00:30:37)

7. Brand Building Beyond Your Website (00:42:57)

8. Mobile Moxie Tools Introduction (00:49:10)

9. Final Thoughts & Unknown Secret (00:53:45)

1011 episodes

Artwork
iconShare
 
Manage episode 509081843 series 14410
Content provided by MatthewBertram.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MatthewBertram.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The digital marketing landscape is transforming dramatically with Google's MUM (Multitask Unified Model) reshaping how search works and forcing marketers to adapt their strategies beyond traditional SEO approaches.
• MUM combines text, images, videos, maps and other data types to create a comprehensive understanding of topics
• Google's framework has evolved from "micro-moments" to the "four S's of discovery" – stream, scroll, search, and shop
• Customer journeys are no longer linear but resemble atoms or squiggly lines as users bounce between different touchpoints
• Small businesses can compete by focusing on building communities and engaging audiences across multiple platforms
• Traditional keyword tracking is becoming less valuable as search becomes more personalized and conversational
• Content strategy should shift from high-volume production to creating fewer, higher-quality pieces with extensive distribution
Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Guest Information:

Website: https://mobilemoxie.com/
LinkedIn: https://www.linkedin.com/in/cindykrum/
Twitter/X: https://x.com/Suzzicks/

Find more episodes here:

youtube.com/@BestSEOPodcast

bestseopodcast.com

bestseopodcast.buzzsprout.com

Follow us on:

Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram:

Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

Powered by: ewrdigital.com

Support the show

  continue reading

Chapters

1. Introduction to Unknown Secrets (00:00:00)

2. Understanding MUM & Changing Search (00:03:36)

3. Evolution of Customer Journeys (00:08:13)

4. Google's Four S's Framework (00:16:05)

5. Optimizing for Today's Search Environment (00:21:35)

6. Content Strategy for Modern Marketing (00:30:37)

7. Brand Building Beyond Your Website (00:42:57)

8. Mobile Moxie Tools Introduction (00:49:10)

9. Final Thoughts & Unknown Secret (00:53:45)

1011 episodes

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